LinkedIn is mostly a platform used by professionals to connect and communicate with like minded individuals. However, there are some accounts that use the platform to commit fraud and scam other users. In this episode, Eny talks through six different types of scams with his past experiences and what to look out for in order to protect yourself from these fraudsters and people trying to scam the platform's users. The motives of these scammers are also explored in this episode as different scams are looking for different outcomes, such as money and personal details. Eny reiterates that it is crucial to be aware of possible scammers as they can have a devastating affect.

Connections on LinkedIn are crucial to selling any product or service, but what is the right to be marketing in order to convert these connections into customers. The reality of marketing is what affects the amount of sales, there are many techniques for marketing on LinkedIn, some more successful than others. There is also the issue of getting more connections to potentially become a customer. Eny analyses the potential ways in which to increase the number of connections and the most effective strategies to do so. 

LinkedIn provides networking tools that give the opportunity to approach customers or prospects. These tools allow the possibility to build relationships on LinkedIn. Everyone's using the same tricks to get into your inbox, which becomes a regular occurrence, resulting in no connection standing out and therefore receiving no business as there is no interest. Eny analyses the best ways to generate sales without the use of spam and recommends the best practice for marketing on and off the platform and how to approach customers and connections. 

LinkedIn provides listening tools that help you to hear opportunities to approach customers or prospects. These tools grease the wheels to build relationships on LinkedIn. Everyone's using the same tricks to get into your inbox, with the result that no one stands out. With these tools and methods you can make yourself memorable and get better results. How do you use listening tools? Eny analyses the various ways and recommends the best practice for marketing on the platform and approaching customers and connections. 

Automation tools on LinkedIn have their advantages, but it's important to understand their strengths and limitations. In this episode Eny reveals how you can reduce effort, time and cost by putting your LinkedIn marketing on autopilot. LinkedIn is imposing a ban on all automation tools apart from their own, with strict penalties for users who use these third-party plug-ins. How do you use LinkedIn automative tools? Eny analyses the methods and recommends the best practice for marketing on the platform and auto-generating leads. 

Eny is joined by author and owner of The Profile Company, Naomi Johnson to talk about how your LinkedIn profile is your window to the world and provide you with practical advice on how to craft the perfect LinkedIn profile that attracts new business. 

What is the definition of 'Spam' on LinkedIn and how can you ensure that you stay on the right side of the rules whilst sparking interest from your outreach campaign?

In this episode, Eny will provide you with a LinkedIn Manner that will avoid you becoming a LinkedIn Spammer.

Eny is joined by Scott Cundill from www.maj3.com to talk about the most important cog in your LinkedIn and email marketing strategy. Scott will tell you how you have between 12-15 seconds to convince someone to click and engage… so if your Captivating  One Liner is great, then this will be a winner. If it isn’t… then your LinkedIn and email outreach will fail.

What do you do if LinkedIn changes its algorithms? Find another way of course... 

Join Eny Osung in this episode to understand more about the changes LinkedIn has made to their platform and how you can work around it. 

In this episode, I'm joined by LinkedIn Power User, David Brock, Founder of the Business Networking Group, Your Partnerships. Brock has over 30,000 connections on LinkedIn and shares his perspective on how LinkedIn helps his networking efforts.