Certain types of LinkedIn posts will be more successful than others when trying to attract business. Posts can vary from having more of a personal touch to a targeted business post. In this episode Eny describes the potential posts and the what the difference in posts can achieve, depending on your audience.  Stories can be included in posts to allow your connections to get to know you on more of a personal level rather than a business person. It is also important to post on your personal account as well as your business profile to allow people to connect with you personally as well as professionally.

Building connections is crucial to getting more business and customers. In this episode Eny analyses and suggests the best way to gain and build connections that will help boost your account and increase business wether it is connecting with people you know such as friends and family, or reaching out to those in a similar position and business. 

In this episode Eny discusses and analyses the New Linkedin features and how they help grow your profile and how to maximise these features to get the most out of the platform and your connections. There are three new features that are explained in this episode and how to use them. These features include a sale navigator, a service page and newsletters which can be sent out to clients, contacts and connections. Some of these features require a paid subscription to use, Eny shares his opinion of this within this episode.   

Eny gives his views and explains the importance of recommendations and the pros of having them and also how to present them to get a positive reaction and result, not only on Linked In but other social media platforms also. A recommendation could attract more customers and connections as they see you have provided a good and quality service to your previous customers and why future customers and clients should use your service. What makes a successful recommendation is also spoken about and what terms and language should be used in order to attract as many customers as possible and grow you brand with successful marketing. 

LinkedIn users can add their contact details to their bio and personal profile, which can help with connections as they may see you as a more legitimate profile as it is more personal information on your page.  However,  this can have a positive or negative impact on your LinkedIn profile along with some consequences of doing so, including spamming and potential for people to take advantage of your personal details. 

Within thus episode Eny emphasises that not only having a good amount of connections is crucial, but how to deal with these connections to turn them in to customers, therefore getting the maximum value from them. In order to do this, you need to contact these connections and come across a certain way that will hopefully turn connections in to customers. Eny explores certain ways to get the maximum value from your LinkedIn connections, one of these ways that are explored in the podcast include: being brave and not afraid to sell yourself and your service. However you must make sure you come across in a manner that is not like you are spamming, or else you will lose customers. This and other methods are explored in this podcast. 

It is not only crucial to have a good marketing effective strategy, but it should be measured regularly to gage progress and potential clients and connections. However, measuring marketing is not as easy as it sounds, Eny analyses what makes measuring a hard task and how to judge progress and prospects. Components that make measuring progress include, marketers overpromising what they can do for your business and growth and people also see it as a way to charge clients to measure their current marketing, which requires taking money from the business and this may have negative results. 

Linked in have just added the 'Boost Post' button this allows LinkedIn users to promote their product on a much larger scale as their product will be shown to more users than just their connections, which hopefully will mean more customers in the short term. Another thing to consider when looking to use the boost button is whether or not it will justify the amount the user pays, in revenue that the advert will make. These factors are discussed in this episode and more about the boost button and its uses. 

LinkedIn is always adding to the platform and have recently added a new feature to help users strengthen their profiles, if it is used in the right way. Users can take advantage of this feature to deepen and develop their profiles and hope for more success. In this episode Eny gives his thoughts on this new Cover Story feature and what the positives are with this new feature and how he believes it should be used.  

There are four common mistakes made by LinkedIn users that seriously infringe the effectiveness of your LinkedIn profile and your marketing also. Some of these mistakes can be punished by the LinkedIn algorithm which many users do not know about, it is crucial that you are aware of this so your account does not get blocked if you breach some of these rules, which are further explained within the podcast. Another of the mistakes is the way your profile looks is also something users don't consider and this is crucial to people wanting to connect.