This week on The Flip King CEO, Joe Evangelisti delves into a concept that you’ve maybe heard about, but never quite knew how it worked for you. Maybe you’re looking to be more efficient or maximize your work time as either a business owner or an employee. The 95/5 principle, simply put, is spending the majority of time on high-gain activities: The things that help you focus on growing revenue, or hiring or growing. If you feel like you’re stuck in the quote-unquote hamster wheel, trying to grind through transactions without being able to take the time to focus on the big things your company needs, then 95/5, and this episode are going to blow your mind.

If you’re a business owner, 95 percent of your time should be focused on increased revenue, increased opportunities and increased sales. Anything that is about contributing to and improving your bottom line—that includes training your people—that’s what 95 percent of your time should be devoted to. The challenge that a lot of business owners have is they find themselves getting sucked into responding to emails or getting bogged down in admin activities. As Joe says on this episode of The Flip King CEO, he moved his office to his home office so that he wouldn’t get swept up in the day-to-day. As he says, “You can run a business without being in the business.”

So what do you want to be concentrating on for that 95 percent of your time? You want to be thinking about increased sales, increased volume, simplifying business processes. You need to focus on all of the things that will make your business more efficient and, in the end, more profitable. As a CEO, we should be constantly thinking about how much our teams produce, and then how they can do that more efficiently and more quickly. If you’re struggling to come up with the time to go over these big-picture, essential aspects of your business, you need to listen to this week’s episode of The Flip King CEO.

Once a day, Joe holds what he calls a “huddle call,” with his team. It’s only 15 minutes, and it allows everyone on the team to say what they’re working on, what’s being purchased, what needs to be purchased, etc. You need to identify the peak performance indicators for your business, and then focus on those. So, what do you do for the five percent of the time? That’s when you go over your books and make sure they’re copacetic. Don’t get bogged down in checking on every check. As Joe likes to say, “delegate and elevate.” There are loads of great tips in this week’s episode of The Flip King CEO.

Don’t get caught up in the drama. Whatever is happening in personal lives or in the gossip corners, stay out of it. There’s no time for that. What you want to be focused on in the 95 percent of your time is the data. If someone complains that a client hung up on them, that’s drama. But why the client was upset? That’s data. Stay focused on the data, and not the drama, for 95 percent of your time. If you find yourself getting caught up in too much drama, or too much small, transactional tasks, you need to listen to this week’s The Flip King CEO and get motivated.

• [2:05] How to raise private money
• [3:30] How to practice 95/5
• [6:12] Be a satellite employer
• [9:06] What you do in the five percent
• [13:30] Data not drama

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This week on The Flip King CEO, Joe Evangelisti welcomes Ray Gonzalez, a friend from many Mastermind groups, to talk about raising private money. Ray tells Joe about how he raised $110,000 just from one phone call before coming on the show. And as he says, it’s not about the opportunity so much as it is about the person. Ray says not one lender has ever lost a dime when putting money into one of Ray’s projects, and so making the lender feel like they know, like and trust you can make all the difference. And of course, doing right by them, as well. Ray is a goldmine for this type of information, and if you’re looking to raise a little capital, you have to listen to this episode.

So much of what Ray says on this episode of The Flip King CEO is so important for anyone at any stage of the game to hear. But if there’s one big takeaway, it’s this: Play the long game. Make the right deal for the lender. Don’t try to nickel and dime them, make a deal that is a win-win for both sides, and they’ll come back to you again. You need to learn the people who are investing with you, learn what makes them tick and what they want so that you can build a good relationship for both of you. And you need to have the mindset, as Joe says, of protecting that private money like it’s your children.

After talking with Ray about raising money, Joe shifted the conversation to how you can make more money in your business. As Ray says, you need to find and focus on your unique ability. There are all sorts of business advisors and mentors that you’ll listen to, but if you try to copy them, it’ll never work. You need to take the lessons you learn and apply them to your unique abilities. And it’s not just about making more, it’s about doing less to make more. You have to become more efficient. And again, as Ray says, it all starts with mindset. If you’re looking around and wondering how to take that next step, you have to hear what Ray has to say on this week’s episode of The Flip King CEO.

Ask anyone about their taxes, and you’ll notice a pattern: They’re reacting. It’s so easy to think about taxes as something that happens at the end of a quarter or after a transaction. But what Ray really emphasizes on this episode of The Flip King CEO is having a tax plan. And if you think there’s no way for you to grow your wealth without leaving buckets of money for the tax man, you need to listen to this episode. Ray walks Joe through how to use certain accounts to grow your wealth and invest in your future tax-free. It’s powerful stuff.

Everyone wants to grow their business and grow their wealth. But how do you actually do that? How do you add to your team, or step up from where you are now? Ray drops so much knowledge in this week’s episode, from raising private money to being more efficient, to understanding the ins and outs of the tax system. All of these add up to growing and opening up more of your time. This episode of The Flip King CEO is a bit of a Swiss Army knife with tons of great advice in all of the areas you’re thinking about right now.

• [3:50] How to raise private money
• [6:15] The mentality of raising private money
• [9:35] Making more in less time
• [13:07] Being smart about your taxes
• [16:40] How to grow your wealth

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If you’ve never built a team before, or if you’re thinking of building or reshaping your team, you need to listen to this week’s episode of The Flip King CEO. Joe Evangelisti breaks down accountability charts, a key tool for businesses so everyone is on the same page. The chart shows that everyone on a team has a certain process or activity they are responsible for, and a certain key performance indicator (KPI) that they have to bring to the team. If you’ve never heard of an accountability chart, or you’re not quite sure if they’re right for you, you need to listen to this week’s episode.

As Joe says on this episode of The Flip King CEO, an accountability chart is not simply an org chart, showing a “chain of command” within the company. While there will, of course, be people at the top (maybe that’s you as the CEO of your business), it’s not built to simply show who answers to whom. But the chart isn’t about showing who’s at the bottom or at the top, it’s about showing them they are responsible for something important, imbuing them with a sense of purpose and contribution. Ideally, the accountability chart will have some sort of metric to show just how much each person is contributing to the team. Really, this is a must for any team, and Joe breaks down a basic chart and the one he uses for his team on this episode.

A very simple accountability chart will have the CEO or visionary at the top, to provide the vision for the company. Below her or him will be the COO, who’s actually implementing and managing all of the systems to achieve that vision. Below every COO will be a finance wing, an operations wing, and a marketing and sales wing. Almost every company will break down into these three components. That doesn’t mean you have to have people filling up each wing: Your CPA could be your finance team if you’re still a small operation. You might even be the one person in all of the boxes for now. What’s important here is to visualize how your team would work, and Joe helps you do that this week.

One of the things you need to think about when you’re hiring someone for your team, or moving someone into a new position, is the acronym GWC: Gets it, wants it, and has the capacity to do it. It’s not just a buzzword, it’s actually a way to hire and review employees. And GWC is a two-way street, sometimes people get it and want it, but don’t have the capacity. Sometimes people get it and have the capacity, but don’t want it. So being able to look at a team member through the GWC lens is actually a huge help to business owners, and Joe breaks it down even further on this week’s Flip King CEO.

If you want to grow your business, you have to envision what it’s going to look like. And even if you’re the only employee right now, you need to draw out what you think your business should be. And then you can take that, look at where you are weakest, and immediately identify your first hire. The accountability chart is such a crucial tool for visualizing and mapping your company, and for understanding how each and every team member is contributing to the business as a whole. If you’re even thinking of expanding your team, you can’t miss this episode of The Flip King CEO.

• [3:00] Why accountability charts are necessary
• [5:50] Basic accountability chart
• [11:00] GWC
• [15:30] How the accountability chart fuels the business
• [18:30] The magic of putting it on paper
• [21:30] Always room on your accountability chart

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As today’s episode of The Flip King CEO begins, Joe Evangelisti finds himself in a reflective mood. As he says, before sitting down to record, he had to attend a funeral that moment. And while many entrepreneurs and small business owners spend seven days a week trying to build their business and make a better life, often they don’t have the time to sit and enjoy their accomplishments. That time when you can take a breath, pat yourself on the back, that may never come. Or if it does come, then it’s so short-lived that you forget about it as you move to the next thing. On today’s episode, Joe talks about taking a moment to enjoy what you’re doing, and how far you’ve come, and if you haven’t done that in a while, you need to hear this.

As Joe says on this episode of The Flip King CEO, no matter what level you’re at right now, whether you’re working an hourly job or you’ve made your first million, you’re always going to struggle with how to find quality time with your family, or extra time for something you want to do. He tells a story about a multi-millionaire at a recent mastermind group who, despite being semi-retired, was still struggling with what quality time means for him and his family. We have to define what “quality time” or “enjoyment” of your time means, and then go after that. And that’s what Joe tackles in this episode.

This may seem somewhat counterintuitive, but you need to schedule opportunities to stop, enjoy and reflect. One way to do that is to conduct reviews with your employees. On this episode of The Flip King CEO, Joe says this is the number one thing he sees CEOs missing out on as they try to improve their business. Stopping and asking good questions and enjoying the company of the people in your company is so important. You may think your employees are afraid of getting a review, but the fact is that a review should be a positive thing. It should be an opportunity for your employee to speak their mind, and learn and grow. And then that becomes an opportunity for you to reflect, as well.

You need to schedule activities that will help you and your leadership grow. That can be something as simple as watching visionary videos, or as intensive as going on a retreat. But you need to check in with your leadership team to see where they think the company needs to grow, and where they need to grow. Trainings are a great way to inject some enjoyment into your work and help your employees. And then finally, the last tip Joe supplies, is scheduling high-level meetings with people who can help your business grow. All of this means you have to actually schedule these activities, and on this episode of The Flip King CEO, Joe provides some tips on how to do just that.

As Joe says on this episode of the Flip King CEO, if you’re not working your schedule, you need to fix it. You may be used to using your Google Calendar for work, but you need to apply the same principles to your life at home. Block time for your family, block time for your significant other. Prioritize it and treat it the same way you would a business meeting. It can just be an hour or a half hour, but it will have a huge impact. As Joe says, “fires put themselves out,” and it’s important to unplug now and again to spend time with your family. Joe finishes up the episode talking about how to “enjoy every step” in your business and in your life, and you’ll want to tune in to hear his advice.

• [5:52] Why you should enjoy the moment
• [9:15] Define quality time
• [10:20] Enjoying your business
• [12:10] Schedule leadership activities
• [16:00] There’s no such thing as being “too busy”
• [25:00] How to find enjoyment
• [30:30] Get your body and mind aligned

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On today’s episode of The Flip King CEO, Joe Evangelisti talks with his friend Mark Evans about passive income and all of the misunderstandings that surround it. As Mark says right at the outset, sometimes it’s easier to start generating passive income when you have less money, because you have less invested elsewhere. There are a lot of myths about passive income, and a lot of cynicism surrounding it, and on today’s episode, Joe and Mark cut through the nonsense and talk straight about what passive income is and what it can mean for you.

As Joe says on this episode of The Flip King CEO, everyone is good at working for money. You get up, you go to work, you make money. But what about making money work for you? What about spending an hour a day to learn how to make money grow for you? It could be something as simple as a savings account, but you have to have the mindset about how to get money to work for you. This is true for people who own successful businesses or people just starting out. Even if your business is already growing, it can be easy to forget passive income, because you’re so busy pouring money to fuel that growth. If you’re living out of your business checkbook, then you need to listen to this week’s episode.

Joe and Mark share a lot of amazing insights in this episode, but one of the most resonant was Mark’s analogy of thinking of passive income like a farmer. You have to tend to it, and you have to harvest it. You can’t just let the crop sit there and do nothing. Use that money, invest it, create more passive income if you want. But just because it’s called passive income, it doesn’t mean you are passive with it.

You can always create a side hustle. And that side hustle can make you money, but until you take advantage of all of the opportunities for automation, you’ll never truly have passive income from it. As Joe says, the ultimate goal is to be able to walk away from it and have it still generate you income. There are a lot of opportunities, such as leveraging virtual assistants, that you can automate work and give yourself a way out. There is an infinite amount of ways you could start your side hustle, and then there are new tools popping up every day that will help you get it to the next level.

As Mark says in this episode: Build a business that creates jobs. You don’t want to just have a company where you’re doing everything, you’re putting out all of the fires, and you’re making good money but you’re running yourself ragged. So many people start a business, then when it grows, they’re afraid to hire. The wealthiest people in this country have multiple streams of income, and it’s not because they work multiple jobs, it’s because they’ve built companies, built income streams, and then moved on and built the next thing. If you’re looking at your future, and you want to get moving on creating passive income streams, you need to listen to this episode.

• [3:10] How to get started in passive income
• [5:00] Getting money to work for you
• [9:30] What happens when your money stays in your company
• [13:15] Pay yourself as an investor in your company
• [16:45] Think like a farmer
• [19:04] Think of how you can automate
• [27:04] Are you creating value?

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On today’s episode of The Flip King CEO, Joe Evangelisti invites his good friend Matt Garabedian onto the show. Matt and Joe both work in real estate, and have both made the move to becoming CEO, where they’re out of the day-to-day grind of their companies and are now focused on strategy and growth. And they’ve reached that level by, as Joe says, harnessing and leveraging the power of people. On this episode, they talk about how to connect with people you can help and who can eventually help you. If you find yourself ready to take that next step, this episode will give you the motivation and the advice to make it happen.

As Joe says, if you’re still doing the day-to-day tasks of your business, then the people who work for you are “looking up, and wondering who’s up there?” Both Joe and Matt stress the need for a company to have a visionary, someone who is always identifying the direction the company needs to go. As Matt says, “Be the magician, not the mule.” In other words, don’t saddle yourself with a thousand things to do and slog up the mountain. Instead, hire the right people to do what they’re best at, and free up yourself to work your magic. How do you do that? You’ll have to listen to Joe and Matt’s deep dive to find out.

Joe talks about the need to build “power partners.” He defines power partners as people related to your industry. In the real estate world, that might mean estate attorneys or insurance providers, but however it relates to your business, it’s the people who work in your field but aren’t competitors. And you want to build relationships with those people, take them out for coffee, figure out what’s happening in their business and how you can help them. Joe recommends quick, 20-minute conversations, in which you figure out how you can help them, who you can connect them with, and what needs they have that you may be able to fulfill. And that’s just step one in building these partnerships.

You may not always be able to connect them directly with the specific people they’re trying to meet. But that doesn’t matter. What you’re trying to do is connect them with the type of people they’re trying to meet. And now what you’ve done is single-handedly started a new network. This idea is all about the long game: If they eventually do a deal with the person you’ve introduced, they’re going to think of you. If they meet someone you could do business with, they’re going to think of you. There are so many reasons why this simple technique could work for your business, and Joe and Matt break down each one for you in this episode of The Flip King CEO.

If all you’re doing with your business is looking to make deals, make money, get something from somebody, you’re never going to build meaningful relationships. What you need to do instead is figure out how to help others as part of your daily routine, and make strong connections. Matt tells a story in this episode of the Flip King CEO that’s the quintessential example of helping someone out because you know that relationship is going to be important. As Joe says, “When you first meet someone, refuse to talk about yourself.” If you find that you need to not just expand your network, but strengthen it, you need to listen to this week’s episode.

• [2:51] Introduction to Matt
• [6:45] You need to be the visionary
• [12:30] Creating power partners
• [18:10] Being a giver vs. a taker
• [24:10] Matt’s example of how to build a strong relationship
• [27:30] Looking for opportunities to give back

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Entrepreneurs know what it means to feel overwhelmed. Often you’re working more hours than you want, you’re stressed out, you don’t see your family as much as you’d like. Whether you’re making money or not, it’s taking its toll. On this episode of The Flip King CEO, Joe gives some tips and tricks on elevating your business, delegating the right way, and scaling your business. These are the actual tips Joe and his team use. So if the above sounds at all like you, then the tips Joe provides in this episode will be a goldmine for you.

Now, this may sound funny at first, but Joe has a saying in his company that he and everyone who works for them says: Fire yourself. That doesn’t mean that you’re quitting your job, of course. Instead, it means you should be looking to create so much value—developing your skills and outgrowing your current position—that your job becomes obsolete. And if you fire yourself, that means that you have to replace yourself. So maybe you’re a solopreneur or you’re an entrepreneur trying to figure out how to get to that next level and you know that means you can’t focus your attention elsewhere, on hiring and HR forever. And that’s where Joe’s advice in this episode comes in.

The first thing you need to do if you’re going to expand your team is to create a list of every single thing you do every week. And it has to be everything you do, whether it’s walking your dog or reading books or making sales calls. Everything goes on that list. Then you need to take that list and break it down using a simple chart for each activity, whether you like or dislike doing it, and whether the activity is good or not good. In this episode, Joe talks about how to assess what you’re doing every week and then make changes based on those assessments. It may sound simple, but it’s key to taking that next step.

Even if you’re working for yourself right now, Joe says you need to be brutally honest about whether you excel at something or fail at it. And even if you love doing something, that doesn’t mean you should be doing it. In this episode, Joe talks about how he’s had to stop doing some of the things that he loves most in the real estate world because it’s just not efficient for a CEO to do that kind of work. And, after you’ve done everything Joe talks about in this episode, you’ll know exactly who you should hire. Joe provides a brilliant trick to writing the job description for your first hire that you just have to hear.

The truth is, if you don’t fire yourself—if you don’t force yourself to take that next step—you and your business aren’t going to grow. As Joe says in this episode who you are and the mindset you have got you to where you are today. But what’s going to get you beyond that? Challenging your mindset. As Joe says, if you’re happy where you are, then there’s no need to change. But if you want to scale, you need to take risks, you need to take different actions, and you need to grow your team. The tips Joe provides in this episode will help get you there.

• [2:15] The common feeling of being overwhelmed
• [3:30] How to fire yourself
• [5:22] Create a list of what you do every week
• [7:15] Make a chart to sort your activities
• [12:12] Hire the opposite of you
• [14:10] Begin scaling by leveraging people
• [17:10] Think about increasing your time wealth

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There are a lot of people out in the business communities these days whos are talking about investing in yourself. But what does that phrase really mean? If you don't understand it you won't do it, and if you won't do it, success is going to be impossible for you to achieve. On this episode of The Flip King CEO, Joe explains what it really means to invest in yourself, why it is so important, and how sometimes it requires a risk in order to achieve. But in the end, the results are worth it. You don't want to miss this motivating episode.

It's not uncommon to see business owners or entrepreneurs who are actually making money but are wasting much of their financial success on things that don't matter. They buy fancy business cards, they wrap their cars with advertising, they get fancy clothes and lease a big office, when what they really need to do is to build the intellectual muscle it takes to grow and scale their business to an even greater degree. That requires a different kind of mindset, one that focuses on scale rather than scarcity. Listen to this episode as Joe walks through the reasons small businesses fail and how your business can avoid being one of those statistics. It all starts with you.

The pains that come with owning and operating a small business are many. The statistics come out every month that tell how many small businesses fail within the first 3 to 7 years. But that kind of crash doesn't have to happen to you, not if you're willing to grow and invest in yourself in ways that will truly change the trajectory of your life. What do you need to do? You need to focus on scale, not scarcity, and that is a mindset issue. If that sounds like Greek to you, Joe unpacks what it means and tells you how to get started on that new track, on this episode of the flip King CEO. Don't miss it.

When we talk about scaling a business, we are talking about establishing the routines and systems that keep the business running without it all depending on one person, which is typically the business owner. That sort of scale doesn't start with systems. It doesn't start with procedures and policies. It starts with people. On this episode, Joe introduces the concept of leveraging people, what it means to the success of your business, and how it is done through developing a team culture. You won't want to miss these practical tips and learn how you can start to think outside your normal perspective, build a true business, and see greater levels of success in your business as a result.

Many people who run their own businesses are fooling themselves when it comes to the kind of success they are really achieving. They think that because they have cash flow coming in, they have the breathing room needed to splurge on things that are more about their ego than they are about their success. They lie to themselves in a number of ways, and it all begins with telling themselves that they are a success when what they really need to do is continue growing personally. Joe calls it investing in yourself, and it's one of the main things you need to do in order to reach the levels of success that are possible. Listen to this episode to learn more, and get ready to move in a different direction, the direction of your true success.

• [1:36] The real pain of being self employed
• [4:28] Why do small businesses fail?
• [6:35] The first thing you should be investing in to drive your success
• [10:54] The ways self employed people lie to themselves
• [15:56] The solution to small business failure is scale, not scarcity
• [14:10] Begin scaling by leveraging people
• [27:32] Learn how to build business leverage through ancillary offerings
• [31:50] The upcoming event and how you can get involved

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Do you have the mindset of a CEO? If you don't, you don't have hope of building the building the kind of business that really makes a difference in the world. That is the reason Joe has rebranded the podcast: he has learned the hard lessons of what it takes to really build the kind of business that will provide you and your employees the lives you all want to live. You have to think bigger, you have to think smarter, you have to work on your business instead of working in your business, and that requires a CEO mindset. Listen to this episode to find out where Joe is headed and to become eligible for his $900 giveaway.

Joe Evangelisti is so serious about encouraging his listeners to take action to build the kind of business that can provide lifestyle freedom and an incredible opportunity for their team members that he is willing to put his money on the line. Listen to this episode of The Flip King CEO to find out how you can prove your determination to start that kind of business - and you could win $900 to help you get started.

When Joe first started working in the real estate industry he didn’t have any ambitions to build a huge team. He was doing flips himself and profiting from doing so. It seemed simple and straightforward and he liked it. But the ongoing nature of those kinds of projects soon made him realized that rather than providing him time and freedom to pursue an enjoyable life, his business model had strapped him to his business. That’s when advice from a mentor coincided with his circumstances to convince him it was time to make a change. That meant developing a CEO mindset instead of a “big enough” mindset. You can hear Joe tell the story, on this episode.

Many entrepreneurs or business owners get into the habit of thinking in terms of “good enough.” Their business is providing some amount of success, is feeding their family well, or even providing a bit extra to give them some great experiences. But deep down those entrepreneurs need to ask themselves whether or not WHAT they are doing in their business is what they WANT to be going. It’s great to make money, but why not pursue something you love in order to do it? In this episode, Joe points out a serious problem that comes from thinking wrongly about this issue and prompts you to consider a CEO mindset instead. What exactly is that? Listen to this episode to find out.

Too many business owners are guilty of not leveraging the skills and talents of the people who work for them and with them. They simply give people a job and expect them to do it. There's nothing wrong with responsibility and accountability, but the team will do more than simply get by if you give them something more - things like opportunity, vision, and the power of personal investment. In this episode Joe points out how business owners with a CEO mindset invest in their team, providing them ways to work within the business that fulfill them and give them an ownership stake in the outcomes everyone is shooting for. Find out more by listening.

• [0:36] The $900 giveaway at the end of this episode
• [1:31] The new approach to the podcast: the ability to build business and grow it
• [3:35] Where Joe came from and how he’s gotten to the place he is
• [11:00] The problem of not doing what makes you happy in your vocation
• [14:41] How most of us are guilty of NOT leveraging people and investing in them
• [16:30] How energy, focus, and vision build a team

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On this episode of The Flip King you’re going to get an earful from Joe as he responds to a scenario that somebody asked him about early last week. The situation involve the purchase of a house that the questioner wanted to purchase and flip with very little in terms of repairs. His question was whether or not he should execute on the deal and make an offer. Joe’s rant today is in response to his question, because there was no way that Joe would ever make an offer on the deal as it was described to him and on this episode he's going to tell you why.

Do you just fly by the seat of your pants? Do you shoot from the hip? Do you do what you feel is right in your gut? None of those things are available to make an offer on a potential wholesale property. You need to know the hard-and-fast numbers that are going to be a part of the deal and whether or not they are something you can live with. You are in this business to make money, and your goal is to make offers that will make you money. If you can't do that, you have no business being in the wholesale real estate business. On this episode it was going to walk you through his simple formula for making the right offer on a wholesale deals every time.

Imagine that you came across this scenario: A property in a great neighborhood is for sale for $170,000. You do the research on the neighborhood and the property values in the area and discovered that the property could probably sell for $190,000. Wow! You could make $20,000 for doing nothing. Or could you? On this episode of the podcast you was going to tell you when the answer is, “NO!”  and why you should never make an offer on a spread that small. If you don't know these important things you will get yourself into a hole that you can never get out of. Make sure you listen to this important episode.

You work as a wholesaler in order to make money, right? If you're not, why are you in the business at all? Joe has learned over the years that is OK to make $3,000 or $5,000 on one deal. But he believes that if that is all you were trying to make you are thinking far too small. His goal is to make at least $10,000 on every deal and even more if possible. On this episode he's going to tell you what is behind that mindset and how he goes about making sure it is the case in every single opportunity. If you think you might be thinking too small, Joe has a lot to say to you on this episode.

In order to make an accurate offer on any wholesale property you have to know exactly what you can live with. Jose formula for doing that takes into account the cost of the property, the cost you are going to incur in trying to purchase and sell the property, any rehab cost that will be involved, and the most important thing of all, the amount of profit you want to make as a wholesaler. If you don't know all those numbers, you have no business making an offer on any property. Joe is going to walk you through his simple formula on this episode of the podcast and give you his tips on how to use the formula to your greatest advantage.