Today we share with you 3 of the core reasons why you should attend the American Lending Conference, Sept. 3-4 in Las Vegas. We discuss networking,  practical education, and the benefits of a thriving community.
Join us! Register here -->https://www.americanlendingconference.com/register-vegas

#79: Welcome to the Lenders Playbook Podcast episode # 79, I am your host Matt Rosen and in today’s episode, we sit down with Marcus Carter the founder of La Mesa Fund Control, a company that’s become a crucial ally for lenders looking to protect their capital in construction projects. You’ll hear how they got started, what fund control really is, and why it’s the difference between successful builds and nightmare loans.
We break down their Pre-Construction Review process, real-world red flags, and what a “healthy” project should actually look like.
Plus—mindset, business advice, game-changing tools, and the books that helped shape his journey.

And if you're serious about growing in this space, don’t miss our National Private Lending Conference, happening Sept 3–4 in Las Vegas. We will have a a room stacked with capital providers, lenders, brokers, investors and serivce providers. If you need more reliable funding sources, or looking to grow your pipeline of investors and brokers this is your event! check us out and get your tickets soon! We are almost sold out! https://www.americanlendingconference.com/

#78: In this episode of The Lenders Playbook, we sit down with Jerry Wilson founder of Commercial Servicing and one of the few brokers in the game who actually specializes in ground-up construction and land development deals.While most brokers avoid these complex projects, Jerry has built a thriving business over 30 years around them, leveraging experience, speed, and creative structuring to fund deals others wouldn’t touch.We dive into:
Why ground-up and land deals are often misunderstood—and how to do them right
What makes a borrower actually fundable in today’s market
Red flags you should never ignore
The tech tools and trends that are changing the private lending game
And the one type of financing that’s being completely overlooked right now

Whether you’re a lender, broker, or investor, this episode gives you a real-world look into how to win in a part of the industry few dare to touch.

Join us live at the American Lending Conference, Sept 3–4 in Las Vegas. Details at AmericanLendingConference.com

What if the biggest risk to your private lending business isn’t the borrower… but your servicing process? Today’s guest discovered that firsthand—and instead of settling for outdated systems, he built something better.

Welcome to the lenders playbook podcast. Your go to resources  for private lending, real estate, and entrepreneurship.Today on The Lender’s Playbook, we’re diving into the origin story of Petra loan servicing with its founder Joseph Dillamore, who went from solving his own lending challenges in the UK to building a national servicing powerhouse here in the U.S. You’ll hear how outdated systems and scattered communication inspired him to create a better solution, what it actually looks like to onboard a lender and why Petra’s borrower-first approach is improving loan performance across the board. 
If you’re a lender looking to streamline your servicing, improve borrower communication, and grow with confidence, this episode will show you how Petra can help you do just that—without the headaches.

What if your lending business could scale faster, grow revenue monthly like clockwork, and all without adding staff or paying hidden fees?Welcome to the lenders playbook podcast, episode 76, I am your host Matt Rosen.Today, we sit down with Nate Cater a business leader in our space who did exactly that using PHOCIS  Capital— a platform that’s quickly transforming how private lenders operate. We’ll explore how they entered new markets, discovered overlooked revenue streams, and tightened security without slowing down deal flow.But here’s the twist: it wasn’t about working harder — it was about working smarter, with the right system.Stick around, because we’re going to break down the simplified process for balance sheet lenders,  and reveal what monthly perpetuity really means in practice.This episode might just change the way you think about scaling your lending business.”*

#75: What if the biggest challenge in private lending wasn’t raising capital... but losing time, missing follow-ups, and dealing with preventable errors?In this episode, we sit down with the founder of RTL Tech, a platform built to streamline the lending workflow using AI. From chasing down collections to automating file flow and supporting busy loan officers, RTL Tech is transforming how lending teams operate—with less friction and more precision.We explore:
*The core industry pain points that inspired RTL Tech
*How the AI-powered Account Executive Assistant works behind the scenes
*And key advice for anyone starting or scaling in today’s tech-driven lending world.
and so much more...

If you're a private lender, loan officer, or building a lending team, this is your playbook for working smarter not harder.Tune in and discover how to future-proof your lending operation.

**Join us Sept. 3-4 for the American Lending Conference National Private Lending Event in Las Vegas!
Check out details here https://www.americanlendingconference.com/

#74: Most business success doesn’t come from one big move—it comes from doing the right things over and over, on purpose. In this episode, we’re breaking down the real power of repetition in business: why it works, how it builds momentum, and how those daily reps are the bridge from being good... to becoming world-class.I’ll share personal stories from my background in athletics, explain the systems I’ve built to keep my business engine running, and unpack why early results might seem slow, but behind the scenes, they’re compounding fast. Whether you’re creating content, making sales calls, underwriting deals, or building client relationships, repetition isn’t boring, it’s your most underrated competitive advantage.If you’re aiming to be the best at what you do, this episode is the reminder (and push) to keep showing up and putting in the reps.
If you are interested in making an additional $100k this year in private lending-then. you need to register for our National Private Lending Conference, Sept. 3-4 in Las Vegas! Check it out! https://www.americanlendingconference.com/

#73: Welcome back to the Lenders playbook Podcast Episode... 73! Today we have Ryan Hughes and Ryan is on a mission to empower self-directed retirement investors to take control of their financial future. At NRL, he leads a team that delivers innovative, IRS-compliant non-recourse lending solutions, helping clients diversify into real estate, startups, and other high-potential opportunities — all while protecting their retirement accounts. Ryan is he's opening doors to a whole new world of retirement investing. Whether you're an investor hungry for growth or a partner ready to collaborate, this episode is packed with insights you don’t want to miss. Tune in now and get inspired to unlock the full potential of your retirement funds!Lets go

Today, we’re talking with Dalton Elliot an old friend of mine with who recently went from intense martial arts discipline to carving a successful path at Rain City Capital, one of the fastest-growing names in business-purpose lending.So...If you’ve ever wondered:

What exactly is a hard money loan and why it might beat a traditional bank loan,
What mistakes smart investors still make when it comes to financing,
Or how brokers can position themselves to win big with the right lender partner...

You’re in for a treat.We’re also pulling back the curtain on Rain City's sweet spot, how they support brokers, and what really sets them apart in a competitive market.And—because success starts in the mind—we’ll hear how martial arts, mindset, and some game-changing books helped shape this guest's approach to business.So whether you’re an investor, broker, or just private-lending curious...
Stay locked in. This episode might just be the blueprint you didn’t know you needed.Let’s get into it.

#72: Hey everyone, welcome back to the Lenders Playbook Podcast episode 72. I'm your host, Matt Rosen and today, we’ve got a truly special guest joining us —But before we dive into today's episode, I’ve got something exciting to share — our National Private Lending Conference is coming up on September 3rd and 4th in Las Vegas! It's going to be the place to connect, learn, and grow in the private lending space, and I can't wait to see you there. Please check out americanlendingconference.com for more details!
Today, we're joined by Dante Petrella from Service 1st — a company that's making some serious waves among private lenders, investors, and even government entities. We are going to talk about how they are building one of the most trusted names in the valuation world.We'll talk about why Service 1st makes life easier for lenders and brokers, and how their innovations — like their Hybrid AVM model — are helping deals close faster with less risk.We'll also cover how Service 1st removes the biggest pain points in real estate deals, why experience across both residential and commercial spaces is critical, and why speed and accuracy in valuations have never been more important.And of course, we'll hear some of Dantes favorite books, tools, and resources — and how you can connect with him if you're ready to work with a valuation partner who truly gets the private lending world.You won't want to miss this one — so let’s get into it!"