The Lenders Playbook

With 60 days until our next event, I’m asking a bigger question: What standards should a private lending conference actually hold to?There are more conferences than ever, but are they creating enough value for lenders, sponsors and attendees?I’m laying out what we’re trying to do differently, challenging some of the norms in the industry, and getting my dad’s perspective after 20 years of building one of the biggest brands in private lending.The 60-day countdown starts now.

#112: Want to know the exact difference between how a rookie analyzes a deal and how a seasoned pro spots an immediate "yes"? Most investors freeze before their first property because they lack one foundational skill.  Welcome to the Lenders playbook podcast Episode 112- we are your go to podcast for all things private lending, real estate and entrepreneurship, I am your host Matt Rosen In this episode, mortgage expert and real estate investor Gerard Mier shares his journey from high school roots to running a multi-project investment empire. We pull back the curtain on his exact process—from finding a deal to closing it and break down:
The #1 skill you must master before buying your first property.
The internal systems and key hires that allow him to scale projects while running a mortgage business.
His $0 "start-over" blueprint and the habits driving his success.

Ready to stop analyzing from the sidelines? Hit subscribe so you never miss an episode, and leave a 5-star review if this blueprint helped you plan your next deal!We would like to have you join us! Oct. 9-10 in Las Vegas at the Green Valley Ranch is the most anticipated private lending event of the year! Don't miss it! Go to https://www.americanlendingconference.com/

#111: Can you build a profitable title company without starting from scratch? In this episode of The Lenders Playbook, we break down the TitleEase franchise model, how title companies make money, and why the title industry is one of the biggest hidden opportunities in real estate and private lending. Whether you're a lender, investor, or entrepreneur, you'll walk away with actionable insights to help grow your business.Want to connect with top private lenders and real estate professionals? Join us at the American Lending Conference, October 9–10 in Las Vegas—where capital meets opportunity. https://www.americanlendingconference.com/

In this episode, I pull back the curtain a little on what really goes on behind the scenes in private lending and conference building. This is a shorter just catching up episode as we prepare for the second half of 2026!  I also talk about a recent novation deal step by step how it came together, the strategy behind the structure, the conversations that mattered, and the key moments that made it work. This isn’t theory. We will go into depth on the next couple episodes so stay tuned!If you’re in lending, investing, or raising capital, you need to be at the American Lending Conference, Oct. 9-10 in Las Vegas! https://www.americanlendingconference.com/ 

If you’re looking for a smarter way to generate consistent monthly income, without the headaches of owning and managing property, this episode is for you.Today, we sit down with Reed from Myers Capital to break down the world of passive mortgage investing. This is a strategy where your capital is deployed into real estate-backed loans, generating predictable monthly cash flow while staying secured by tangible assets.We go deep into what this actually looks like in the real world—from how deals are structured, to how investors get paid, and why more experienced investors are shifting away from traditional rentals and into lending.We also unpack the risks, how to protect your downside, and what separates successful investors from everyone else, including the mindset, habits, and lessons Reed has learned along the way.If you’ve ever wondered how to turn your money into a consistent monthly paycheck backed by real estate, or how to get started the right way, this episode will give you the blueprint. 

#108: 
Two Marines with no background in hard money jump into the business… and build a disciplined, institutional-grade lending platform.In this episode, I sit down with Aidan Wong and Adrian Posoz from RSC Private Lending to break down how they went from figuring it out on the fly to running a high-level operation focused on real underwriting, strong borrower relationships, and long-term performance.We also get into how they’re using AI to move faster and make better lending decisions, and what the future of private lending actually looks like.

This episode is brought to you by Verivest, helping real estate investment managers design, launch, and operate funds with structure, discipline, and real-world experience. https://www.verivest.com/

#107: 

Today’s episode is a powerful one with Ashkan Bashiri, we’re diving deep into real estate, lending, and what’s actually happening in today’s market… not just at the local level, but globally. Ashkan also spoke about this with Michael Franzini on the same topic.With rising geopolitical tension, including the ongoing situation involving Iran, and uncertainty across the economy, investors are asking the same question right now: Where are the real opportunities—and how do you navigate risk?So today, we’re breaking that down.We’re joined by someone who operates at a high level across multiple sides of the business—real estate, lending, hard money, and valuation—all under one roof at CARLILE, a true all-inclusive boutique brokerage.In this conversation, we get into:
His journey into real estate and what led him into the world of hard money lending
The turning points and early mistakes that shaped how he operates today
What most investors are getting wrong right now—and where the real opportunities are
And how global events, like the Iran situation, could impact rates, liquidity, and investor behavior

If you’re an investor, broker, or someone looking to better understand where the market is heading—this is an episode you don’t want to miss
This episode is brought to you by Directed IRA. With over 1,000 clients served and more than $3 billion in assets under custody, Directed IRA is a trusted leader in self-directed retirement accounts. Their network includes 20,000+ investors and 60+ dedicated associates supporting over 100 daily transactions. Whether you're investing in real estate, private lending, or alternative assets, they give you the tools and control to build wealth your way. Plus, check out their #1 ranked Self-Directed IRA Podcast, bestselling book, and the industry-leading Self-Directed IRA Summit. If you're serious about taking control of your retirement, Directed IRA is where it starts.

#106: Welcome back to The Lender’s Playbook Podcast. I’m your host, Matt Rosen, and this is Episode 106.Today’s episode is all about one thing, how to invest in multifamily real estate like the pros… even if you’re not one.I sit down with Victor Bell, a longtime friend and seasoned expert in the multifamily investing space. We break down what actually makes a deal profitable, the key metrics every investor and lender should understand, and how to avoid costly mistakes, whether you’re investing passively or deploying capital as a private lender.If you’re looking to make smarter, more confident investment decisions in multifamily real estate, this episode is for you.

Thank you Episode Sponsor!
Dynamic Finance Group
If you’re a real estate investor looking for speed, flexibility, and a lending partner that actually understands your deals, Dynamic Finance Group has you covered.From short-term bridge loans to fix-and-flip, new construction, and long-term 30-year rental financing, they offer solutions built to move at your pace.What sets them apart?
Clear communication, hands-on support, and a team that puts your goals first.If you’re ready to close faster and scale smarter, connect with Dynamic Finance Group today.
https://www.dynamicfinancegroup.com/
Check out the podcast I did with them! 
https://app.fusebox.fm/embed/player/track/Kbx2Q3jWNM/42

Join us for the 5th National American Lending Conference! Oct 9-10, 2026 in Las Vegas at the Green Valley Ranch!
https://www.americanlendingconference.com/

Welcome back to The Lender’s Playbook! I’m your host, Matt Rosen, and today we’re tackling one thing every private lender wants: consistent, qualified deal flow.I sit down with Stephen Lawrence from BlueCraft Leads to break down their system designed specifically for private lenders. We cover how they attract serious borrowers, filter out unqualified leads, and deliver results for private lenders, brokers, and funds alike.If you’re ready to stop chasing deals and start building a predictable pipeline, this episode is for you.Thank you Sponsor~
This episode is brought to you by Title Ease, a turnkey franchise solution to start your own title and closing company. Launch a new revenue stream, increase your enterprise value, and take control of your customers’ transactions. Check them out at https://www.titleeasefranchise.com/ and meet them at the American Lending Conference, Oct 9–10 in Las Vegas.

American Lending Conference -Oct 9-10, 2026 Las Vegas
https://www.americanlendingconference.com/

#104:
Welcome back to the Lenders Playbook Podcast. This is episode 104, and I’m your host, Matt Rosen.Today we sit down with Roy Landers. An attorney and former judge... and I’ve got to say — this was one of the most eye-opening and fun conversations I’ve had in a while.Roy buys profitable small businesses from retiring owners and scales them with investors. It’s an incredible model for entrepreneurs who want to own a business without starting from scratch.Many of these acquisitions also include real estate, creating opportunities for loans backed by strong collateral, cash flow for investors, and sometimes even equity participation when the deal makes sense.We talk about mergers and acquisitions... buying boring, service-based businesses, scaling them, buying more, and eventually exiting.This is truly a fascinating niche, and I know you’re going to love this one.
First a Quick shoutout to one of the lenders we work with — Deephaven Mortgage.If you're a real estate investor who’s ever been told ‘you don’t qualify’ by a traditional bank, this is exactly why Deephaven exists. They specialize in Non-QM loans, which basically means they look at deals differently — using common sense and flexible underwriting instead of rigid government guidelines.They work with over 1,000 mortgage brokers nationwide and fund loans for investors, landlords, and entrepreneurs who don’t always fit the traditional box.Deephaven is headquartered in Charlotte and backed by Pretium, a major investment manager in real estate and mortgage finance.If you're looking for financing on your next deal, reach out to me and I’ll see if Deephaven could be a fit. 

Oct. 9-10, 2026
American Lending Conference
National Private Lending Conference
https://www.americanlendingconference.com/