#92: Today, we’re sitting down with Bryce Matheson founder of Lendr, a company that’s transforming how private lenders run their businesses. If you’ve ever felt bogged down by spreadsheets, overwhelmed by managing multiple tools, or stuck trying to scale, this conversation is for you.We’ll unpack the problem that sparked the creation of Lendr, how it streamlines day-to-day operations for lenders, and the biggest transformations they’ve seen in businesses that made the switch. Plus, we’ll talk about the automation features lenders love most, what sets successful entrepreneurs apart, and even the book that’s made the biggest impact on Bryce's journey.So whether you’re looking to save time, scale your business, or just stay ahead of the curve with the right tech and marketing tools, you won’t want to miss this one.Let’s jump in!

Do not miss our 5th National American Lending Conference!
March 10-11, 2026 in Las Vegas. The best and brightest in private lending will be there! Will you? 
Register here-->https://www.americanlendingconference.com/

#91: In this episode, I take you behind the scenes of the recent American Lending Conference, our most impactful event yet. From powerful keynote sessions and high-level panels to the incredible networking that brought lenders, brokers, investors, and service providers together, this year’s conference truly raised the bar.I’ll share some of the highlights, the energy in the room, and the key takeaways that are shaping the future of private lending. Whether you were there in person or following from afar, this episode gives you an inside look at what made the event so special and why the American Lending Conference has become the place to be for the lending community.

Be sure to mark your calendar! March 10-11, 2026
5th National American Lending Conference and Golf Tournament!
https://www.americanlendingconference.com/

#90: Welcome to The Lender’s Playbook episode 90!,  I’m your host, Matt Rosen and today we’ve got a very special episode. But first a quick yet timely announcement!The American Lending Conference is just around the corner—next week, September 3rd–4th at the beautiful Green Valley Ranch in Las Vegas. This national event is where lenders, brokers, investors, and industry experts come together to connect, learn, and grow.In today’s episode, we’re joined by Chris Donovan from Doss Law, who will be taking the stage at the conference to share some powerful insights on multi-state expansion and the legal strategies lenders need to know. We’ll talk about the challenges, the risks, and the smartest ways to grow your lending business with the right structure in place.So, whether you’re attending the conference or just tuning in from home, you’re going to walk away with real, practical advice you can apply right away. Let’s jump in.”

Welcome to The Lenders Playbook. Your resource for all things private lending, real estate, and entrepreneurship.  In today’s episode, I sit down with Greg Herlean, Founder of Horizon Trust, to talk about how investors can take control of their financial future using Self-Directed IRAs. And how Greg at a very young age was able to raise a significant amount of capital for his real estate projects. Greg breaks down what a Self-Directed IRA is, how it’s different from traditional retirement accounts, and why it’s such a powerful tool for real estate investors and private lenders.  e dive into the benefits, the risks, and even real-life examples of people who’ve used this strategy to grow their wealth.  Whether you’re raising capital, lending, or just getting started in real estate investing, this conversation will give you practical steps and inspiration to put your money to work in more innovative ways.

And we are right around the corner from our 4th national private lending conference, Sept 3-4 in Henderson, NV, where you will meet most of our podcast guests, lenders, investors, capital providers, and brokers for great networking opportunities and education.  We're excited to announce an amazing lineup: a kickoff cocktail party, world-class breakfast and lunch, an after-party with a huge exhibitor hall, and some cool surprises for you!  lease go to www.americanlendingconference.com for more details

And now, let's bring on Greg Herlean

In this episode, we sit down with Vince Martinez since, a seasoned mortgage broker with his sights set on expanding into private lending. He shares his take on today’s market, where he sees opportunity in hard money and non-QM, and why this year’s conference is the place to make those deals happen. I love this episode, because I think you will relate to his journey especially if you are a mortgage broker or wanting to enter into our space. Lets bring him on...

Welcome to the lenders playbook podcast, episode 87! I am your host Matt Rosen, and we are your go to podcast for private lending, real estate and entrepreneurship.Today we’re taking a deep dive into the evolving world of valuations and appraisals with Service 1st, a company that’s redefining how private lenders and investors approach the appraisal process. My guest is Pete Gianfransesco who plays a pivotal role in guiding the company’s mission and innovation as the Senior VP of Appraisals.We’ll talk about what Service 1st does, who they serve, how their technology is streamlining the process, what sets them apart from other AMCs, and how they’re tackling some of the biggest challenges in today’s appraisal market. We’ll also cover what private lenders should look for in a great AMC partner, the trends shaping the future of valuations over the next couple of years, and Pete's personal insights on leadership,If you want a clear picture of where the appraisal industry is headed — and how to make sure you’re working with the right partner — this episode is for you.

Today on the show, We are honored to have Craig Stack the founder of Truepic. we’re diving into the future of inspections with Truepic  a technology that’s transforming how lenders, investors, and industries verify information remotely. Borrowers want funding now, but as fraudsters get smarter, skipping due diligence puts your portfolio and your profits at risk. We discuss how verified virtual inspections are replacing slow site visits with a process that protects capital while speeding approvals. Learn how lenders are eliminating inspection bottlenecks, catching AI-generated fakes, and creating a borrower experience that wins repeat business in a competitive market. 

This episode is brought to you my The American Lending Conference. The premier private lending conference that brings you high level networking, practical education and support from a growing community. Join us Sept 3-4 in las vegas at the green valley ranch. Go to american lending conference.com. and dont miss this!Today on we’re talking with Trey Markel with Centrex — the fintech platform helping alternative lenders streamline operations, win more clients, and scale fast.
We’ll cover what makes Centrex different, real success stories, and where fintech is heading next. If you want to ditch clunky systems and close more deals, this episode is for you. Lets bring on Trey Markel

Welcome to The Lenders Playbook, Episode 83 where we dive into the minds of the top performers in private lending and real estate. I am your host, Matt Rosen.Today’s guest is none other than Anthony Geraci. Anthony has scaled multiple companies Geraci Law, Stratus Finance, and Move and services as the Vice chair and Founder of AAPL— Anthin d brings a wealth of insight on leadership, strategy, and the future of lending.We’ll cover how he spots great opportunities, the biggest mistakes lenders make, and how AI and regulation are reshaping the industry.Quick heads up: If you haven’t grabbed your seat for the American Lending Conference, its happening Sept. 3–4 in Las Vegas, now’s the time. This is where capital, deal flow, and a thriving community connects. Visit AmericanLendingConference.com—seats are almost gone.Lets bring him on...