It started off as an attempt by an NBC reporter to cover up a profane chant at the Talladega Superspeedway, but the “Let’s go Brandon” meme is making its rounds across the United States. “Let’s Go Brandon” (or more accurately –“F**k Joe Biden”) is now regularly chanted during sporting events and music concerts and has even become a top song on the US charts. Has the meme come to Canada or is it just fake news? Candice Malcolm discusses the origin and meaning of the meme, and explains why it’s become so popular.

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