The Leveraged Business: Earn More, Work Less, Grow Faster

Our guest for the next two episodes is the wonderful Sarah Cooke, CEO and founder of The Healthy Business and The Healthy Business podcast.

When Sarah and I met, we gelled right away because we're both very passionate about building a business that works for the life you want to live. And like me, Sarah's really run the gamut of careers and business models seeking that whole equilibrium for what success means to us - as individuals as well as professionals, entrepreneurs and business owners.

Sarah's ability to home in on what she really wants and to make changes fast is striking, in both her business and her self-care. Her path to success makes for an interesting and insightful listen, and in this episode, she shares some of that journey and the approaches she has taken to making shifts in the right direction.

In this episode, Sarah shares her story, career progression and plot twists in a way that illustrates the need to bring together what drives us with what differentiates us, and to use that to find a business model that balances our desires for time, money and lifestyle.

Resources and Sarah's free e-guide 'One Minute Hacks to Accelerate Results' in the podcast show notes at http://jayallyson.com/podcast/business-models-that-work/.

Today, we are continuing along our 5-step process to map out your high ticket group program. If you can get the design and delivery nailed right, high ticket group coaching programs are an amazingly effective leveraged strategy. In part 1, last week, we focused on the design, when planning a transformational journey for your clients.

If you want your group program to be successful, you need to build a strong foundation. Just throwing ideas 'out into the wind' and hoping for the best will not give you the results you want, and your clients won't get the results they want either.

In part 2 today, we're look more at the delivery, and creating a first-rate customer experience, because if you're going to charge high-ticket then the whole experience as well as the transformation, the outcomes they get has got to hit the mark.

Through three further steps 3, 4 and 5, you'll learn how to lean into the high-end elements. I talk you through how to uplevel your program with a killer foundation, the pillars of your program, that is the roadmap for your client's transformation – your curriculum and expert system.

Through the exercises I provide, you're going to build the foundation for your group program. Consider these the building blocks of the program - the steps your clients need to take – and in what particular order – so they can reach their goal and claim victory.

Download a FREE 5-STEP GROUP PROGRAM PLANNER - a full printable workbook with all the exercises and templates: https://jayallyson.com/isuccess/group-program-planner/.

Are you ready to leverage what you do and scale up your business? Then you're in the right place!

Today, I'm kicking off a two-parter focused on creating and running a high ticket group coaching program so you can quickly get yours off the ground fast. Over the next two episodes, I cover five steps that will help you map out a high-end, premium level group coaching program.

And I'm giving away a free workbook from our iSuccess Leveraged Business Accelerator vault, that you can use to work through all the steps and the exercises I talk you through during the episode. I've not done this kind of format before – it's an audio-driven course!

In part 1 here, we look at mapping out the transformational journey you will take your clients through – i.e. your expert system. Planning any kind of program for a high-end clientele involves time and creativity because you need to think about every little detail of the experience.

Get your FREE 5-STEP GROUP PROGRAM PLANNER https://jayallyson.com/isuccess/group-program-planner/

Think the money is in the list? Think again. Because the real money is in the follow-up.

In this episode, I'm focusing on a B2B prospecting strategy that isn't all about building a big list. Without a great back end to support your pipeline efforts, you'll wind up with a huge list of names that do little but cost you money.

And nowhere is that more true than with a high ticket offer. Because a good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do still need a list of contacts to work from – a pipeline.

So I'm opening up the discussion about what the difference looks like and the ways you can approach it in your business if you're selling into organisations.

What we cover:

-- Building a Pipeline Versus Building a List

-- The Most Underutilised Page On Your Website

-- Why Email Still Works to Nurture Relationships

-- 3 Promotional Strategies You Can't Afford to Ignore

-- How a B2B prospecting strategy differs to B2C

Resources and support in the show notes at jayallyson.com/podcast/b2b-prospecting-strategy/.

One of the biggest questions I get asked all the time by consultants, coaches and service providers who work in the business-to-business or B2B space selling into organisations is how can I get corporate client contracts.

And it's an interesting question that nearly always needs a bit of a reframe because it so depends on the specific bottleneck in the process.

In this episode, I talk about five key steps you can streamline that opens up an intuitive path to connecting with the right people with your offer. When you're selling into organisations, there isn't just one person you have to convince that what you got is what they need, it's a whole different ball game if you have to go through multiple decision makers or procurement procedures.

So if you're B2B and stuck on how to get corporate client contracts, you'll find out how to start solving for where you're hitting resistance.

What you'll learn:

- Why Landing Big Corporate Clients is Not Just About Being Networked

- Identifying Your Perfect Timing in Your Client's Experience of the Problem

- Leveraging Your Spheres of Influence to Position Your Offer

- Why You Don't Need Fancy Digital Marketing Funnels in B2B Selling

- How to Differentiate Your Offer in a Crowded Marketplace

- How to Make Sure It's Easy for Corporate Clients to Buy From You

- Learning the Intuitive B2B Pathway.

Resources and further support at jayallyson.com/podcast/get-corporate-client-contracts/.

If you've heard of animation shorts, here's a podcast short. As we approach the end of our first year, I'd like to take a few minutes this week to talk about ways you as a listener, and hopefully a subscriber, can help the show succeed going forward.

If you're enjoying the podcast, I'd really appreciate if you'd take a moment to leave a review. In iTunes/Apple Podcasts. If the show is already in your Library, it's quick and easy, or just search on Leveraged Business Podcast. When you're on the show page scroll to the Ratings & Review section, click the far right if you want to leave 5 stars, then type in a short feedback to explain what you like about the show or any particular episode you listened to and loved. Thank you so much!

In this episode, I share a few of the fantastic reviews we've received to date, for which I'm so appreciative. For everyone who leaves a review, whether for the podcast or my book, I'll be giving you a free special bonus gift – tune into this short 10-minute episode find out how to claim.

There's a dedicated podcast page on my website with information and links from the show – it's at jayallyson.com/podcast. You can also get there with leveragedbusinesspodcast.com.

On that page, you'll find a fancy podcast player, a way to subscribe to the iSuccess newsletter to get updates, and summary list with links to the shownotes page for each episode. There are sections where you can submit a question, apply to be a guest, and find out more about support for creating a more leveraged business.

In this episode, I'm joined by the delightful Sophie Lechner, founder of the Global Growth Experience, and we're talking about some juicy leveraging tactics for using LinkedIn to build relationships and find clients.

Over the last 15 years, Sophie has built a large global network on LinkedIn that has led to speaking engagements, podcast invitations and an interview in Forbes. She speaks, consults and coaches on topics that are incredibly important in today's digital society – including cultural differences, global expansion and online networking.

Sophie's LinkedIn workshops and coaching program receive rave reviews, including from some of my clients and today she's giving us insights into what LinkedIn is all about, who's using it and why, how to avoid some of the biggest mistakes many service businesses make using LinkedIn for lead generation, and what to do instead to stay aligned with both your values and personality to attract your perfect people to you.

We'll explore three strands of a LinkedIn strategy that you can use to optimise your profile, get visible and communicate effectively with people.

Get Sophie's free e-guide '10 Ways to Attract Your Ideal Clients Using LinkedIn' at http://jayallyson.com/podcast/using-linkedin-for-lead-generation/.

Do you have a clear view of your end-to-end customer journey data analytics – a business dashboard?

Do you understand how your clients go from first hearing about you to becoming loyal customers?

Good, actionable data insights across each step in the journey can help you attract more ideal clients, create better relationships and improve sales ROI.

Monitoring what's working in your client acquisition system means you can make incremental improvements that increase its effectiveness, efficiency and economy. Put simply, it helps you increase profits and customer satisfaction!

In this episode, you'll hear about how to put a simple business dashboard into play for tracking customer journey. We look at the key metrics you need for data analytics and how to pull them together.

What you'll learn:

- What's a Customer Journey and Why It's Important

- Setting up 'Track & Trace' Data Points for Your Customer Journey

- Ways to Optimise the Customer Journey

- Building a Single, Unified Line of Sight with a Business Dashboard

- Common Sources of Customer Journey Data

- Turning Data Insights into Actionable Improvements

- 7 Steps to Create a Business Dashboard.

Resources in the show notes at jayallyson.com/podcast/create-a-business-dashboard/.

Today I'm diving deeper into the three business systems we outlined last week to give you a range of examples in each one that will help you build a turnkey client acquisition process that really fits your specific business.

If you're not earning that six-figure salary you deserve, chances are one or more of these systems are lacking, which compromises your entire business process for client acquisition.

When you start with implementing one method for each one that plays to your strengths and preferences, it really helps you focus and avoid that overwhelming feeling and stress of juggling too many things.

In this episode, I'm sharing example methods and encourage you to pick one from each so you can quickly identify the best turnkey client acquisition system for you. As you listen, think about which will fit you best, appeal to your target market and suit your business the most. And then next week we'll look a simple way to track what's working.

Here's what we'll cover:

- Discovery Systems that Engage Your Ideal Prospects

- Relationship Systems that Nurture, Educate and Demonstrate

- Sales Systems that Enrol Your Best Clients and Generate Revenue

- Aligning Systems into a Turnkey Business Process

- Going Beyond Six Figures.

Resources in the episode show notes at jayallyson.com/podcast/.

One of the most important things for consultants, coaches and other solo practitioners to figure out once they start up their own business is how to earn enough to replace a corporate salary. It's a good milestone to reach. But do you have the marketing and sales systems in place to roll in the numbers every month?

There really are only 3 systems you need to start leveraging your most critical business processes and get the machinery going to bring in clients, consistently.

In this episode, you'll learn three turnkey business systems that stop you getting overwhelmed with all the pieces you can build into your business operations.

Because there really are only THREE systems you need to start leveraging your most critical business processes that help you to get more clients, increase your revenue — and help a lot of the people you serve in the process.

Here's the questions I cover:

• Why is Achieving a Six Figure Revenue a Key Business Milestone?
• How Can I Avoid 60+-Hour Work Weeks?
• What Are the Right Things to Focus On?
• What Systems Do I Need to Get Clients and Earn Revenue?
• How Do I Set Up the Right Sequence for Launching My Offer?
• How Do I Identify What Are The Best Systems For Me?

Get our free 'The Only 3 Systems Checklist' in the show notes at http://jayallyson.com/podcast/3-systems-to-create-a-six-figure-revenue/.