The Leveraged Business: Earn More, Work Less, Grow Faster

If you're ever wondered about creating an online group program you can run alongside your consulting or coaching practice, this episode will help. Working with clients 1:1 is great and can be very rewarding, but it doesn't have to be your entire business model.

Ideally you should have a mix of offers so you can work with more people. There are plenty of customers happy to get access to your knowledge in other ways, either because they love group programs or because they aren't yet at the point of affording or needing your personal attention.

When you only have a high-end consulting offer, you're limited to how many clients you can serve. When you create an online group program, there's no cap on your income, because you can design it to cater for high numbers. When you create an online group program, you're able to leverage your expertise and offer that package as many times a year as you want. You're able to work with more people while still having a premium option for those who want to work with you on a deeper level.

Create a profitable online group program by including a variety of courses, resources and peer support, and your expertise can be delivered in much more flexible and interactive ways. If you're ready to start serving more people, here's what we'll cover in part 1:

-- Ideation and Clarifying the Audience

-- Packaging a Compelling Offer

-- Navigating the Delivery Logistics

-- Content Planning and e-tivities

-- Mapping Your Implementation Workflow

Resources in the episode show notes at jayallyson.com/podcast/.

The big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating an online group program worth it?

What they're really asking is: Is it the right strategy for me? Is this something I can do? And is it worth investing time and money to create an online group program if my marketing so far is ineffective, what will change?

So in this episode, I'm going to answer those questions about strategy and why it might be worth it for you. First, we'll look at it from the perspective of your target market and talk about why people love group programs. And then we'll dive into three steps you can work on to get the marketing piece working.

What we'll cover:

-- Reframing the "Is It Worth It' Question

-- Why Your Clients Love Group Programs

-- What Your Potential Clients Wish You Knew

-- Leveraged Steps for Driving Sales of Your Online Group Program

-- Funnels, Touch Points and Value Ladders

Resources in the episode show notes at http://jayallyson.com/podcast/leveraging-online-group-programs-to-attract-more-clients.

Do you struggle with the whole job of creating content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target market in a way that connects and converts? Well, you're in the right company with my guest expert today.

Whether your services are B2C or B2B, you will get a tonne of very practical tips from content strategy to copywriting, plus an amazing content planner you can download for free.

My guest for this episode is the magical Laura McDouall – CEO of The Copy Fix and founder of the Copywriting Project and Copy Creators Club and in this interview, we dive into three key pieces of the content puzzle from the leveraged business perspective.

First, we look at strategy and how to build a purpose-driven content plan. Second, we explore the leverage you gain when you write copy that converts, sharing tips and tactics you can implement right away. Third, we reveal some ways to achieve "double leverage" across all your content marketing and copywriting.

And finally, I'll be quizzing Laura about the strategies she's been putting in place over the last 18 months to create leverage in her own business – watch out for some amazing strides and big leaps for how Laura's scaling her influence, impact and income.

From getting clear on your message and copy that converts to planning and creating different kinds of content, this interview gives you successful strategies and copy fixes that help you to attract, connect and inspire your ideal audience.

Show notes at http://jayallyson.com/podcast/content-planning-strategies.

Client acquisition process mapping is a great way to improve workflow efficiencies. It's a key route to creating leverage in your business.

I absolutely LOVE creating workflows. I do it for my own business and I help my clients do it. And what I love most is that it's incredibly liberating and very focusing at the same time.

Because when you lay out your entire end-to-end customer journey from first encounter to final onboarding, amazing things become possible.

In this episode, we'll look at three key parts to client acquisition process mapping as well as compare a few of the workflow creation software and workflow automation tools you can use to achieve even more streamlining and efficiencies.

You'll learn:

-- Why Process Mapping Helps You Get Organised

-- Creating a Workflow for Your Client Acquisition Process -- How to Create a 3-Step Engage-Educate-Enrol Funnel

-- How Enrolling Clients Efficiently Creates More Leverage

-- Which Tools to Use to Start Automating Your Workflows

Resources & links in the show notes at http://jayallyson.com/podcast/client-acquisition-process-mapping.

Scalable client business models are an increasing trend in the consulting and coaching industry. That's come about partly through forced digital transformation over the global pandemic, and also because working one-on-one with clients is one of the biggest bottlenecks in a consulting or coaching business's growth trajectory.

High-end 1-to-1 work is usually great income, as we're working at the top of the tree. Yet, over time that intense, high-end work can take its toll, especially with the added pressure to keep bringing in new clients or keep existing ones happy.

Leverage across various parts of your business, holds the key to finding work life balance and avoid entrepreneurial burnout. Last week, we revisited those themes and the different ways that leverage can ease the load, fuel our sense of joy and fulfilment and give us the freedom we seek through entrepreneurship.

With all the affordances and shifts in using digital tools, digital spaces, digital marketing and online delivery, many consultants and coaches and other expert service providers are looking to alternative ways to attract and work with clients. But it's not something you just flick a switch, it's a strategic change and takes a bit of planning and mental adjustment.

So with the backdrop of what we're aiming to achieve for our own work-life balance, working smarter not harder, in this episode, I'm sharing examples of how entrepreneurs are making that transition. In this episode, you'll hear:

Why dropping the one-to-one activities for client delivery and leveraging digital spaces, allows you to maintain revenue, influence and impact more people in less time, and still have time for yourself to enjoy your desired lifestyle.

How creating workflows is the first step to leveraging other people to help run your operations, sales and marketing, and onboarding.

What kinds of program design help create the most leverage so you can maintain the right balance of interaction with your participants without the intensity of done-for-you project work or individual coaching services.

How having boundaries enables you to land the kind of clients that are committed to working with your guidance to achieve the transformational turnaround they need.

Find more and episode show notes at leveragedbusinesspodcast.com.

Are you controlling your business or is your business controlling you? How can you build a business and have a life outside of work? How we do achieve growth whilst avoiding entrepreneurial burnout and achieving balance?

Serving your purpose and generating great profits without stress, overwhelm and drama is the epitome of what I call a leveraged business. As an entrepreneur, working for yourself can be a tough and lonely gig and the pressure to grow the business doesn't stop even when you're doing well.

While being booked up and making multiple six figures may look great from the outside, if you're burned out on the inside, I wouldn't class that as success.

Even when you love your work, if your client work sets the schedule, when you're juggling lots of different balls, when life outside of work comes a poor second place, it may be time to rethink and remodel your work-life balance.

I'm on a mission to change that for consultants, coaches and other client-based practitioners who are looking to achieve better balance and avoid entrepreneurial burnout in their expert business.

In this episode, we're taking stock of what all this leverage is all for - what are we actually solving for? It's a taking stock, reflection on the different themes and topics we've covered so far on the show, looking into the different things you can leverage in your business architecture, and where the leverage points can be found in how you construct and run your business.

Resources in the show notes at http://jayallyson.com/podcast/avoid-entrepreneurial-burnout/

In this episode, I talk with Selina Johnson, founder of the VA agency Selina&Co, where we spill the beans on the outsourcing do's and don'ts.

Hiring a virtual assistant (VA) is probably one of the best investments you can make in your business. It's a key part of the SCALE model I talk about in my book as a way to build more leverage into your business. Having people in place who play a supporting role in your operations or do work that isn't in your wheelhouse (marketing, graphic design, copywriting etc) will free up your time to do the complex, high-end consulting or coaching work.

So, we're exploring why, how and when to hire a VA so you don't waste money or time getting it wrong and how to get yourself organised for a successful transition to managing a team. Because when you systematise your key operational processes, you augment both your solo work and the effectiveness of a team-based model for growth.

When you get hiring VAs right, the business gains are momentous. Benefits are an increase in quality and efficiency, because day-to-day stuff runs like clockwork by people who are good at those tasks and can keep a firm handle on marketing as well as standards and customer experience.

Resources and all the tools mentioned can be found in the episode show notes available at http://leveragedbusinesspodcast.com.

In business today, the problem is not actually how to get the word out about what you do and what you have to sell; we have a multitude of communications channels and media platforms at our disposal, live and online. No: the problem is converting these audiences into great clients.

A lot of that depends on the "sales call". And how you think about sales and selling, even what you call that call in your mind's eye, can be really important to your success.

So in today's episode, I'm going to take you on a journey of how to lay the foundations for having a lovely experience in your enrolment conversations as well as mapping out a structure for the calls based on psychology of how people hate being sold to, yet love to buy.

When you drive sales with marketing content that's engaging and educational, and you take a consultative approach in the enrolment conversations you have with prospective clients, you will tend to always have positive discussions that lead elegantly to sign ups (i.e. sales).

Here's what you'll learn in this episode:

• Why Expert Practitioners Hate Sales

• Laying the Foundations for Sales

• Client Dating and Asking the Big Question

• Taking Consulting and Coaching into Sales

• The Role of Coaching in Enrolment Conversations

• The Mindset of Serving Not Selling

• Focus on Eliciting Needs and Assessing the Fit

• How to Map Out Your Discovery Call Process

Resources in the episode shownotes at http://leveragedbusinesspodcast.com.

Marketing a high end offer is closely linked to how you position yourself and attract clients to you. As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business.

However, what a lot of consultants, coaches and service providers experience when they start a business is nothing short of an identity crisis. After a long and varied career, many of us find it SO hard to pin down what we're all about. Yet, this is a core piece of the marketing puzzle.

If you're feeling like a bit of a generalist or crafting a new kind of offer and want to get more clarity on this core dimension of marketing a high-end offer, tune in. These are all situations I've been in, seen others struggle with and helped my clients through.

And that's what we're tackling today on the show. In this episode, we dive into the big question of professional identity – the fusion between personal and business branding, it can be the missing link between marketing and making sales.

Resources mentioned available in the show notes at leveragedbusinesspodcast.com.

Today we're talking about what it takes to have successful product launches. I get a lot of questions from consultants and coaches and other solo practitioners about planning launches for their products or program. So in this episode, I'm sharing the ups, downs and alternatives.

If you hang around FB, you can't miss seeing challenges, bootcamps and big product launches – they're commonplace - and from the outside it looks fun and dynamic.

If you want an inside look, I just wrapped up a soft launch for our Leveraged Business Accelerator programme and I have to say, it was tough!!! I told myself I couldn't compete, I wasn't ready, I was juggling to many balls! So, I held back getting clients this way and in this episode, I share why and what I do differently.

Prompted by questions I've been getting about product launch formulas, I'm busting the myths about what it takes to launch your program(me) successfully.

Come get the inside story … show notes at jayallyson.com/podcast/ and learn more about the Leveraged Business Accelerator at jayallyson.com/isuccess/LBA.