The Leveraged Business: Earn More, Work Less, Grow Faster

For many consultants, finding clients is a constant uphill struggle. And finding great clients willing to pay what you're worth is an even bigger challenge. But it doesn't have to be.

There are undoubtedly 1001 ways to get consulting clients online and offline. While you can't just grab a "tactic" off the shelf and run with it, you can start by looking at your objective strategically, which helps you choose 2-3 tactical things that actually work.

In this episode, we look at how to get consulting clients the leveraged way and look at the shifts you may need to make.

Resources in the show notes at jayallyson.com/podcast/.

Are you working in your business sweet spot? If not, then this week's episode should really help you find it, hone it and position it to attract your perfect people and package a compelling offer.

People often talk about the sweet spot in sports, usually golf, that place where you just seem to get everything right, but what steps can you take to find your business sweet spot?

In this episode, we'll go through three steps that can help you uncover your business sweet spot and true genius zone for leveraging all you have to offer to your perfect high end consulting clientele.

Because I know that when you get this right, you attract both super-ideal and hyper-responsive clients to you. And ultimately, your strategy calls and sales conversations will also feel both results-focused and authentic.

Resources and mentions can be found in the show notes at jayallyson.com/podcast/.

Starting a consulting business, new kids on the block have a great shot at breaking into the market and getting clients if they are willing to put in the effort to lay good foundations. If you're looking at starting a consulting business, how ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you're in business? How will things run?

In this episode, you'll learn how to set yourself up for success mentally as well as the tangible, practical operational aspects, taking you through 14-weeks of achievable steps and how to implement them.

So join me as we dive into each of the week's focused tasks to leverage your expertise, productivity and best laid plan.

Get more support at jayallyson.com/isuccess

This week we're diving into the world of happiness, leveraging our inner power to enhance our feeling of peace and fulfilment that fuel our sense of purpose and success in our life and business.

I'm joined by life coach and law of attraction practitioner, Tara Chatzakis, whose passion is to help people lead a fulfilling and successful life and build a business they love. What a great job!

I'll be quizzing Tara on what it is that stops us from getting the best out of life, and how to leverage the power that's in all of us to find peace, fulfilment and happiness in our life and to grow and flourish in our business. There are some really lovely gems in this interview – such as how your state of mind can overcome stress, build immunity and help you get what you want and want what you have!

If you're yearning for more love, money, success, more freedom, motivation and fulfilment in your life, tune in to this week's enlightening guest interview episode for the tips, tricks and action steps that can help you make that a reality.

Show resources and links mentioned at jayallyson.com/podcast

This week, it's Q&A with Dr Jay. In these episodes, I'm basing the topic on questions I get from clients, particular who are professional service providers or when I do talks or presentations about next level business growth.

How do leveraged strategies help people move to the next level of business growth? How can something like leverage in your business enhance your life? I'm covering off common frustrations of running and growing a service based business and how to solve them to achieve the next income level in your business growth.

A few years ago, I ran a series of workshops for regional group of business advisers and out of the ten common frustrations I listed, every session the participants could identify with at least half of them.

Everyone needs a strategic reset from time to time in order to take things to the next level. Leveraging your expertise, time and skillset within the context of growing a consulting or coaching practice or other service based business, we explore your personal drivers and ambitions, common frustrations in next level business growth and the digital capabilities you need to shift the game in your favour.

In my book, we dive in deeper into business design that supports you to implement the major leverage points in your strategy, marketing, sales and delivery to achieve next income level business growth. Available via http://leveragedconsultingbook.com.

As we're soon to enter quarter #1 for the new year, I thought it timely to focus on the power of 90 day business planning to grow your business.

When it comes to initiatives, innovation and implementation, it's always super useful to use 90 days as a way to set out your annual goals into achievable projects.

Just as with life when we think of the seasons, there's a time to plant, a time to nurture and a time to harvest, so we run three 90 day plans a year and rest, reflect and refresh one month between each.

In this episode, I'll be talking about how creating 90 day business plans is a productive and effective way to support your business growth. We'll look at this in the context of managing change in the market environment, and outline the five points of leverage you can use to to strategise, simplify and streamline how your business generates clients, revenue and time freedom for you.

Once you're clear on where the key leverage points are for your business, you can identify the priority areas, get the support you need to kick-start some momentum and achieve significant results coming out of each 90 day project.

So join me as we dive into the power of 90 day business planning to leverage your productivity, grow your business and make an impact.

Growth is one of the most challenging, daunting and oftentimes mystifying aspects of building a business, and sustainable business growth even more so. People get stuck at the start, in the middle and when they want to scale up.

With this in mind, in this episode, we'll look at what we mean by growth in the context of building a consulting business or similar B2B service business, starting with the end goals at each stage, and how growth is typically measured. You'll learn about balancing profits and productivity, streamlining processes and systems, how to ride the wave of digital education and where to start taking action to create your own a sustainable growth plan.

Find out more at jayallyson.com and order Jay's book via leveragedconsultingbook.com.

Professional relationships underpin so much in terms of business and career success. Our contacts and networks can provide us with insights, support, advocacy and opportunities. Yet so many people just add connections, be it business cards or social media without really focusing on how to build, nurture or leverage their relationships effectively.

I'm joined this week by the lovely Andy Lopata, a fellow podcaster, author and speaker, who is one of Europe's leading authorities on connected leadership and leveraging professional networks, building relationships that count.

In this episode of The Leveraged Business podcast, we discuss just how much relationships matter and how to make them work brilliantly for you in your business. Tune in as we unravel some of the layers that can really make a difference to your business - not just the quantity of your connections, but more importantly the quality and reciprocity of them. Plus, hear Andy's very pragmatic response to my final "superpower" question for creating leverage in your business.

Learn more at andylopata.com and definitely seek out and dive into 'Connected Leadership' the book on Amazon and podcast on iTunes and other outlets. Links in episode 03 show notes at jayallyson.com/podcast/.

When the market gets tough and client work is drying up, do you push through or pivot to achieve success in a consulting business? While "success" is a very individual thing linked to your goals - financial, professional and personal - what drives it is a formula anyone can develop.

2020 has certainly imposed business design challenges on all of us in many different ways. How are you managing? What is it exactly that separates the top 10% from the rest of the industry?

Perhaps an odd place to find insights into sustainable business success, but the movie Matrix Revolutions has some amazingly profound lessons for us. And it gives us our first of five Ps for sustaining a meaningful and profitable consulting or coaching business as we navigate the challenging times of coronavirus restrictions as one example of forced change in the environment in which we live and work.

For the links mentioned in the show, please go to jayallyson.com/podcast.

Kicking off the Leveraged Business podcast, we're looking at how to create freedom in your business – and it's not what you think! I'll be going through 3 myths about what you may think you have to do, and the one big secret to what you actually should be doing for business growth.

What you will learn in this episode:

• What living a life of true freedom looks like
• 3 Myths and one big secret
• Getting your business model aligned with your life model
• How to increase the value of what you do
• Calculating your ideal freedom formula

Creating freedom in your business and your life is the holy grail for business owners, entrepreneurs and digital strategy in general. Most people are quite shocked when I say I don't care too much about money. But what really matters for me is freedom, choice and fulfilment. So in this episode, I'm sharing three myths and a secret to creating freedom in your business that I've found to help you on the path to the real work life balance.

Resources:

• Learn more: jayallyson.com/leveragedbusiness
• Jay's book: Leveraged Consulting in the Digital Age
• Join our FB group: The Leveraged Living Club