The Leveraged Business: Earn More, Work Less, Grow Faster

R&D tax credits is a government scheme aimed to support business innovation. R&D tax enables the business to reclaim or reduce tax paid or to surrender any losses for tax credits. Claiming R&D tax relief can leverage work you've already done and bring you a cash injection. Not claiming R&D tax relief means you're leaving more than money on the table – time to recognise the hidden value in your business.

In this episode, I interview Gaynor Gosling about just what's involved in claiming R&D tax relief for research and development: what kinds of innovation or investments are eligible, what the process involves and how it can release cash back into your business that you wouldn't otherwise have access to.

Any way to get money back into your business is a great way to leverage work you may have done, are already be doing or planning to do. But dealing with HMRC and the government claims can be daunting, painful and frustrating and many small companies end up giving up or not bothering. In our conversation, we reveal examples that small businesses like consulting practices and even sole traders may not realise they could be claiming R&D tax credits for to get back hard earned money.

Anywhere in your business you have done innovation, it's worth checking if you could make a claim. Gaynor Gosling works with RandD Tax Credits who help business to navigate the claim process, advising on if you qualify for R&D tax relief, what you're entitled to, interpreting the rules and putting together the report for HMRC.

And when she's not having fun helping people with R&D, Gaynor loves a bit of Zumba or a walk out with her goats – yep, unmissable!

All the links in the episode show notes at http://leveragebusinesspodcast.com

Today's episode is part 2 of a two-part focus on how to leverage the success mindset to develop your business resilience. So, if you haven't listened to part 1, where we went through the three Ps, you might want to listen to that first.

Because in this second part, now I'm sharing five Rs – which are all about dealing with change in business as circumstances impact our growth trajectory and how to build your business resilience.

A positive outlook is necessary to see circumstance and change as opportunities to grow. The success mindset means developing business resilience such that you can work with the change and to make the most of whatever happens in your life or in your business environment. If you want change for the better, you'll be in a better position to accept it and make the most of it.

Without being overly simplistic, instead of seeing a dark cloud, work on seeing the silver lining in the cloud. More specifically, in this episode, we look at five success boosters and they all begin with R:

#1 – Reality Checks

#2 – Responsibility

#3 – Relationships

#4 – Reflect and Assess

#5 – Your Roadmap

Grab my free printable '10 Leveraged Business Success Checklists' at jayallyson.com.

In the next two episodes, I'm going to be looking at the success mindset and how we can build empowering mindset habits into our business planning, daily work to achieve a greater sense of freedom and work-life balance.

If you want insights into how you can get yourself into a pattern of thinking and behaving that works for you not against you in your business and life, then mindset empowerment will be important. Because when you know how to create and leverage the right mindset, it boosts your productivity and enjoyment in growing your business.

So if you're feeling a tad overwhelmed, fearful, anxious, frustrated, low – or all of the above – I hope this episode helps you regain perspective and keep on keeping on in a way that feels liberating and empowering not just 'another thing to do'.

This episode – part 1 – we're going to look at three Ps for getting and staying in the success zone - Philosophy, Personality and Persistence and some golden rules you can apply right away in your day-to-day.

And in part 2, next week for episode 019, we'll tackle five Rs for how to deal with circumstances and change on our growth trajectory and how to build your business resilience.

Show notes at jayallyson.com/podcast/.

High converting sales pages connect with the target audience, clearly say what's on offer and move your ideal buyer towards action and purchase.

In this episode, I'm sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process.

The recipe needs to blend an irresistible offer with a very specific audience. Yet, it's amazing how many business websites, landing pages or sales pages don't convert because they have either tatty ingredients or miss crucial ingredients out.

When you have good ingredients and practice the recipe, you can create a high converting sales page that works effectively moving prospects to take action on the next step in the buying process.

For more info, go to the show notes at jayallyson.com/podcast.

Resources:

• Jay's book, Leveraged Consulting in the Digital Age: Chapter 4 - Leveraged Sales, we dive in deeper into sales page design.
• To learn how to do it step by step, apply for my Leveraged Business Accelerator program.
• Further support for business building and business acceleration available here: jayallyson.com/leveragedbusiness.

If 2020 has taught us anything, it's that all of us at some point will need a break – from business, our career, even our family and the routine of our life. This is the ultimate in self-care and leverage.

My guest today is Rebecca Tracey, CEO and founder of The Uncaged Life, and creator of the highly-acclaimed Uncage Your Business program. And we're talking deep and meaningful about creating compelling offers and leverage delivery models that uncage your life so you can live on your own terms.

Becca and I share a passion for helping people create a business that gives you freedom as well as achieving wealth and impacting others in a positive way. When you design your business for work-life balance - working when you want, playing when you want and resting when you need it - you gain time and energy for other things that matter to you. And you get to take off when life's plot twists hit us.

We'll also be covering a really critical lever in starting a new business or reinventing an existing offer and how to ensure it's enjoyable and profitable. When you learn how to lay solid foundations everything you build on top is stronger. We blast all that "stuff" you can get bogged down on totally out of the water. Because when you leverage your target market's language, it's so much easier to get your messaging and offers nailed.

Links in the show notes for the episode at jayallyson.com/podcast/.

In last week's episode, we dived into the 7 dimensions of my iSuccess framework and I shared how you can use these as critical levers for business growth. In my work with clients, we dive a lot deeper, using this framework as a diagnostic tool to improve small business performance.

So, this week, I'm tackling some of the questions that come up for both large organisations and small to medium sized businesses across many different industries. We'll go through the criteria we use to identify weak links and bottlenecks in the business. When we fix these critical elements, we significantly improve small business performance.

Questions I'm tackling:

- What are the Key Drivers for Business Performance Review?

- Why Don't Most Business Improvement Models Fit My Business Challenges?

- How Can I Identify the Business Design Faults and Bottlenecks?

- What Criteria Should I Be Using to Evaluate My Business?

- Why Should I Bother With Business Diagnostics?

- The Most Typical Question I Get Asked by Small Business Owners?

- How Can I Create an Expert System Diagnostic to My Own Business?

If you've started 2021 still scratching your head how to improve business performance so you can create more leverage and grow faster, this article will help give you some starting points for identifying the critical levers to accelerate business success, so you know what to push and what to let go of. The aim is to give you a way to evaluate the weakest links and plan strategically, knowing where to make improvements tactically.

Assessing the critical dimensions of your business is the strategic way to improve performance, grow and scale. Whatever your business ambition – and whatever level of income, influence and impact that you want to get to next in your business growth, I believe you should build your leveraged strategy from the inside out.

Every business needs a tune-up or an oil change from time to time, because the elements we're facing in the marketplace are changing. So in this episode, I'm handing you the tool box and in the following episode I'll show you the tools inside it and how to use them.

You'll learn how to use my proprietary expert system, the iSuccess framework as a digital roadmap, which provides a leveraged business flywheel made up of 7 critical levers that capture the heart and soul of your business, not just the operational machinery needed for client acquisition and scaling your business.

Visit jayallyson.com/podcast/ for all the links to resources and mentions in the show notes for this episode.

If you want to build a thriving service business, there are 7 dimensions you can use to identify your best steps for building a thriving service business that delivers the growth, sustainability and success you want.

As we progress into the new year with all our hopes, dreams and trepidations, it is clear we're all wanting 2021 to be a colossal improvement on the challenges, frustration and confusion of the year we left behind. But how can we make that happen for ourselves?

My mission is to help ambitious entrepreneurs and professional service providers accelerate their business success. In this episode, I share my iSuccess framework, which is the engine for our Leveraged Business Accelerator program. iSuccess is a 7-dimension framework I use in my business consulting work, and in my virtual coaching and online education.

Understandably, over the years, people have asked me what is iSuccess – what does the 'I' stand for, what does success in a service business look like, is it something I can use in my business? As well as addressing those questions, I explain how you can use iSuccess as a flywheel to build a business architecture you can reliably grow and scale to increase your influence, impact and income.

Find episode show notes, diagrams and resource links at: http://jayallyson.com/podcast/

Podcasting is a massive growth trend right now and a sure-fire way to get visible, amplify your message and build an audience around what you do and who you help. Few businesses today can avoid having to do regular content marketing and a degree of social media to gain visibility in the marketplace. Leveraging your voice through podcasting responds strategically to the increase in both supply and demand for audio.

As a digital platform, podcasts have exploded onto the scene over the last couple of years. There are currently 1.5 million active shows across the world – triple what it was just two years ago. Mine is amongst them and it's not by luck it's fast moving into the top 10% globally thanks to my guest today, Anna Parker-Naples, author of Get Visible and Podcast with Impact and host of top show Entrepreneurs Get Visible.

Anna runs one of the top training programmes for new, aspiring and established podcasters who want to launch, grow, monetise and guest. She's a dynamic and determined young lady who walks the talks. Her strategic handle on positioning and branding is noteworthy and with respect to podcasting with impact, she's top of the game.

Listen in to hear what drives her ambitious pursuit of high visibility and leadership for herself and those she serves, and what it really takes to create leverage in your business with a podcast.

Find this week's episode 012 show notes and resource links at jayallyson.com/podcast.

As it's New Year's Day, I'm doing something a little different - a webinar podcast! I'll be taking you through a presentation of my business journey from the emerging tech days of the early 1990s to the challenging and uncertain times of 2020 - the good, the bad and the darned right fabulous! This past year in particular has seen many businesses forced to push through, pivot or perish.

On a positive note, there are many opportunities to create a profitable business in tough times. The digital space is more ripe and ready than ever before for consultants, coaches and other expert practitioners in the professional services industry to work remotely with clients and teams. Gone are the days of relying on face-to-face meetings to network with potential new clients, secure new business or indeed work with clients. Through the digital tools at our fingertips today, we can offer online equivalents of in-person courses, run virtual events, engage with new audiences, expand our sphere of influence and adopt modalities that suit the kinds of communications we need for effective, interactive experiences.

The original webinar is available to view on YouTube at http://youtube.com/jayallyson and a PDF with all the slides can be found at http://2020.jayallyson.com.

For more information and to find all the show notes and links for each episode, go to http://jayallyson.com/podcast.