The LexFactor

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are joined by Lexicon Director of Legal Operations and Training Sarah Ruttan Bates, as they discuss the training and development for lawyers and legal staff. Sarah emphasizes why it is vital for law firms to invest in their attorneys and staff beyond the billable hours.

Sarah navigates the different training programs that are out there for law firms to utilize. She describes the different levels of leadership that exist in law firms and why training programs need to reflect that.

Sarah also dives into continued education through CLEs and why CLEs should be complementary to training and development programs for law firms.

The post Training and Development Beyond the Billable Hours – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are joined by Deb Knupp, the Managing Director for GrowthPlay, to discuss building business relationships. Deb cautions against pitching a business relationship too quickly and offers transitional steps from interpersonal connection with an attorney to the hiring of their legal services.

Deb also explains how a virtual environment may affect developing these business connections and the processes involved in turning them into hired services. She emphasizes the importance of preparation before entering any of the transitional phases of the relationship and offers advice on how to approach the final ask, in transitioning to a business relationship.

Deb describes the importance of timeliness, readiness, and expectations when transitioning from an interpersonal relationship to a business relationship , as well as how to wow a potential client.

The post Nurturing Business Relationships – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are joined by Deb Knupp, the Managing Director for GrowthPlay, to discuss how business development has been able to pivot in the virtual world, caused by COVID-19. She talks about the consulting firm she works for and how they utilize the cultivation of relationships to build predictable revenue in the legal industry.

Deb describes the foundational principles that lawyers have to utilize in business development, in order to be effective and dissects her firm’s ability to assist lawyers in navigating the emotional aspects of their clients.

She breaks down the emotional selling paradox and how it factors into how lawyers can approach the development of their business relationships. Deb also breaks down how lawyers can improve their business development, logistics, strategies, and opportunities in the wake of the economic impact of COVID-19.

The post Assisting Lawyers With Business Development During COVID-19 – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast.

In this episode, they discuss a recent article on LegalTech News regarding ways to fail in legal technology adoption. They highlight the importance of timing in implementation and how attempting to implement new procedures and technology without having the time and resources to do so can result in failure.

They describe the importance of planning and communication involved in implementation, as well as tempering expectations for results. Lauren and Brad talk about the importance of monitoring the engagement of the users of the technology, as well as avoiding looking back at the benefits of past technology or procedures. They also caution against the oversimplification of implementing the technology.

The post Avoiding Legal Technology Adoption Failure – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are rejoined by Katy Goshtasbi, a former lawyer, a change and branding expert, and the founder of Puris Consulting, to discuss the impact that diversity and inclusion can have in law firms. She describes how shifting a lawyer’s personal brand assists in the evolution of how one views diversity, inclusion, and biases.

Katy emphasizes the importance of remaining conscious and aware when navigating legal branding, as well as personal biases. She also talks about the benefits of law firms in maximizing their employee’s natural strengths and minimizing their weaknesses.

Katy breaks down the critical importance of knowing what you want and knowing who your firm is, when building your law firm and incorporating diversity and inclusion into the process. She also talks about addressing potential discrimination issues that may be prevalent in a law firm and a law firm’s culture.

The post Emphasizing Diversity and Inclusion in Law Firms – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are joined by Katy Goshtasbi, a former lawyer, a change and branding expert, and the founder of Puris Consulting. She describes the importance of personal branding for lawyers and the benefits of selling yourself through relatability and promotion in the legal profession.

Katy talks about the process that lawyers have to go through, in creating and maintaining a personal brand and how these personal brands can best represent the brand of their law firms. Katy emphasizes that the firm brand does not exist without the lawyer’s individual brands and highlights the foundational elements that individual lawyer brands have in a firm’s brand.

Katy describes the process that law firms can employ, in order to support lawyer’s and their development of personal brands. She talks about the collective competitive energy of personal brands within a law firm can benefit the firm as a whole.

The post Personal Branding in the Legal Industry – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast.

On this episode, they discuss a recent article in LegalTech News, highlighting law firms and their plans for less office space and more technology costs in 2021. The article described the changes being made to ten different law firms in the state of Florida and how they are navigating the need for remote work spaces.

Brad describes how the COVID-19 has driven an emphasis in technological advancement for the legal industry and a shift toward efficiencies in the workspace. Lauren talks about any permanent changes we may see in the work force, even outside of the legal industry as a result of the pandemic.

The post Law Firms Planning for Less Office Space, More Technology in 2021 – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast.

On this episode, they discuss a recent article from LegalTech News regarding the investment of a law firm in legal tech start-up companies and how law firms bring more than capital to the table. They highlight the value of insight for start-up legal tech companies and how the investing law firm can assist them identifying needs and information that they may not have foresaw.

Lauren highlights the importance of thinking outside of the box and finding new networking opportunities, in order to achieve business goals, as well as stresses the importance of thinking critically and identifying weak points that your law firm may have, so they can be addressed.

The post Value Beyond Investment for Legal Tech Start-Ups – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

On this episode, they are joined by Lexicon Senior Creative Production Specialist Justin Fisher to discuss the production elements of podcasts and how law firms can benefit from their production.

Justin breaks down the complexities of podcast production and the importance of audio quality for a podcast. He dissects how poor audio quality can affect the listenership and describes how crucial audience is in the decision to take your podcast the video medium.

Justin also dives into how COVID-19 has affected podcasting and audio engineering for law firms looking to produce podcast and talks about what to look for when editing a podcast.

The post Podcasting Tips and Tricks – The LeXFactor appeared first on Lexicon.

Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

They are rejoined by Dave Whiteside, director of client growth and success at Clients First, to discuss the importance of data quality in customer relationship management (CRM).

Dave describes how to make a CRM successful for a law firm, as well as the types of information that law firms are looking to protect, leverage, and utilize. He highlights the best practices of maintaining data quality and the necessity of having a standards and styles guide.

Dave recommends the prioritization of data for law firms looking to improve the quality of information in a CRM. He also breaks down data quality assessments and how they are used to give law firms an idea of what type of shape they are in, from a data quality perspective.

The post Exploring Data Quality in Your CRM – The LeXFactor appeared first on Lexicon.