The LexFactor

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast.

On this episode, they wrap up National Cybersecurity Awareness Month by highlighting why it is important for law firms to take their cyber security seriously and offer proactive tips on how to better secure your most sensitive data.

They dive into the complexities associated with paying a ransom when dealing with ransomware and how the attacker relies on the payment, in order to perpetuate future attacks.

The post Wrapping National Cybersecurity Awareness Month 2020 – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

They are joined by Dave Whiteside, director of client growth and success at Clients First, to discuss customer relationship management (CRM). Dave highlights how a properly organized CRM can be utilized to collect, store, analyze, and leverage information about the law firm’s relationships that lawyers have with clients and prospects.

Dave describes the uniqueness of a CRM in the legal industry, as opposed to other industries, and talks about how culture plays into the reputation of a law firm and how it may affect the CRM.

He also highlights the advantages of adapting CRM into a lawyer’s practice, as well as the communication that factors into the adaption of CRM in law firms.

The post Adapting Customer Relationship Management in Law Firms – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

They are joined by Red Cave Consulting CEO Jared Correia to discuss how lawyers can better connect with their legal consumers. They highlight the trend of consumers doing their own independent research to find lawyers, as well as how attorneys balance the price sensitivity of consumers with the need for firms to generate revenue.

Jared describes the financial results that law firms experience after he makes an implemented recommendation of how they bill clients. He also dissects the hesitation that some lawyers have, in describing the legal process to their clients.

The post Importance of the Consumer Experience in Legal Practice Management – The LeXFactor appeared first on Lexicon.

Guest host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and co-host Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast.

Randy and Brad highlight a recent article in LegalTechNews regarding ransomware in honor of National Cybersecurity Awareness Month. They discuss what payors receive when they pay the ransom that the cyberattacker is demanding.

Brad describes the impact of the brand of an organization, if it were to come out that they paid a ransom after suffering a cyberattack, as well as the work that would need to be done after the payment, in order to make sure that the cyberattacker is no longer in a company’s computer systems.

The post Dealing With Ransomware – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

In this episode, they are joined by Go Fish Digital Senior Project Manager Tommy Glasgow to break down online reputation management for law firms.

Tommy dissects the ins and outs of reputation management, including online reviews, search result improvement, employee review site management, and more.

He highlights what law firms can do by themselves to assist in improving their online reputation.

The post Managing Your Law Firm’s Online Reputation – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact the consumer

They dissect how creating an emotional connection by the employing of an event can be used by brands to market their products and services.

The panel highlights how podcasts offer experiential marketing opportunities for law firms, who may be looking to both advertise their services and begin a dialogue with their practice area.

The post Exploring Experiential Marketing – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor Briefs, A Lawfully Good Podcast.

Lauren and Brad discuss the recent cyberattacks at Seyfarth Shaw, highlighted in a recent article on Law.com and breaks down how cyber attacks like this can occur.

Brad highlights what to do if you fall victim to a cyber attack, such as the one involving ransomware at Seyfarth Shaw mentioned in the article.

He also describes warning signs that your computer may have, that you may be a victim of a cyber attack.

The post Falling Victim to a Cyber Attack – The LeXFactor Briefs appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss branding and advertising in the legal industry.

They discuss the impact of COVID-19 on the industry and how vital it is to utilize this time for branding. Branding is beyond the visual elements for a law firm and requires knowing your target demographics, your practice area, and key information about the clientele that you target.

They discuss the psychology of colors, logos and fonts within corporate branding, as well as how to construct an effective marketing strategy. Ms. Morris breaks down each step in constructing a strategy that suits a firm’s advertising needs.

The post Branding in the Legal Industry – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They discuss steps that law firms of all sizes and practice areas can take, in order to improve their public relations. Mr. Schorfheide emphasizes the importance of creating a marketing plan with a public relations section.

He breaks down the importance of having a goal, like opening more offices or generating more revenue, when structuring the public relations aspects of a law firm’s marketing strategy.

Mr. Schorfheide describes how to measure success in public relations within the legal industry, as well as how to go about finding analytic data about media placements.

The post Public Relations in the Legal Industry – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Michelle Calcotte King, Principal Partner and President of Reputation Inc., a full-service marketing, public relations, and content agency, based in Jacksonville, Fla.

The panel discusses how Reputation Inc. can assist with public relations issues for law firms of all sizes and practice areas. Ms. Calcotte King describes the credibility factor and thought leadership that the media is able to highlight for attorneys.

She highlights the importance of understanding legal marketing ethics among the varied regulations with state bars. Ms. Calcotte King helps break down brainstorming calls that she conducts with lawyers, that offer topics that may be of interest to media outlets.

The post Thought Leaders in the Legal Industry – The LeXFactor appeared first on Lexicon.