The LexFactor

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast. In this episode, they are joined by Regina Winschel to discuss the importance of a digital marketing presence in a law firm’s marketing strategy.

Regina breaks down all of the forms that digital marketing can take, as well as highlights how email marketing and social media marketing can be effective marketing methods for law firms of all practice areas and sizes.

Regina also describes the ins and outs of search engine marketing and how it can be effective in maintaining and optimizing a firm’s existing digital presence.

She emphasizes not only creating content for the benefits of the search engines, but also to potential clients in need of engagement. Regina also talks about the importance of having analytics in place, in order to track how content performs.

The post Establishing a Digital Presence in Legal Marketing – The LexFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann hosts The LeXFactor, A Lawfully Good Podcast. In this episode, she announces that Lexicon Chief Information Officer Brad Paubel is joining the show as a co-host.

Lauren and Brad are joined by Lexicon Recruiter Michelle Wooldridge, as they discuss how time management and resources affect how law firms recruit attorneys and legal staff to their firms.

When starting a law firm, many struggle to determine which legal professionals are the right fits for their practice, and Michelle advocates patience for those searching.

They also talk about how many attorneys attempt to do this themselves and how that takes away from their billable hours. Michelle highlights how Lexicon assists law firms in finding the right candidates for the right positions for law firms, allowing attorneys to continue practicing law during the recruiting and hiring process.

The post Recruiting for Your Law Firm – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann hosts The LeXFactor, A Lawfully Good Podcast. In this episode, she is joined by Lexicon Chief Information Officer Brad Paubel, as they break down the importance of cyber security and technology incorporation within law firms.

Lauren and Brad discuss the benefits of meeting legal software and technology needs with a budget and support. Brad details a comprehensive technology strategy that law firms have to think about when making IT decisions.

He talks about phishing scams and emphasizes the importance of cyber security for law firms. Securing your cloud is critical during the COVID-19 pandemic, when social distancing is being practiced, and Brad describes why prioritizing technology in your budget is critical for law firms to remain active.

Brad talks about why relying on legal software professionals, like those at Lexicon, is critical in navigating the technology landscape for law firms of all sizes and practice areas. He identifies additional legal software programs and resources to protect your firm’s data in various IT situations.

The post Using Legal Software and Technology to Protect Your Law Firm’s Data – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann hosts The LeXFactor, A Lawfully Good Podcast. In this episode, she is joined by Lexicon CEO Scott Brennan, as they discuss how to approach practice management during the COVID-19 pandemic.

Lauren and Scott talk about the customer service challenges involved in how Lexicon clients approached the COVID-19 pandemic, facilitating the expansion and marketing of video conferencing between attorneys and their clients or potential clients.

Scott highlights how the cloud-based Lexicon legal case management software securely can assist with legal matters looking to maintain social distancing practices during the pandemic. He also emphasizes how COVID-19 changed legal marketing strategies for Lexicon clients.

Scott breaks down how important cyber security is to law firms and legal software and service providers. Security and innovative solutions for attorney-client interaction are paramount, and Scott talks about their importance in the instance of a second COVID-19 wave.

The post Navigating Practice Management for Law Firms During COVID-19 – The LeXFactor appeared first on Lexicon.

Lexicon Brand Manager Lauren Hoffmann hosts The LeXFactor, A Lawfully Good Podcast. In this episode, she is joined by Lexicon CEO Scott Brennan, as they highlight how legal software and service companies like Lexicon can assist law firms in their operations and management.

Lauren and Scott describe how lawyers can lose sight with nonessential tasks like legal marketing and billing, instead of running a law firm and servicing their clients. They talk about how Lexicon steps in and helps law firms with these tasks, allowing them to focus on the practice of law.

Scott emphasizes Lexicon’s ability to provide services tied to the needs of their law firm clients, no matter what they may be. Identifying and meeting these goals requires a strategy that Lexicon will create and implement to the client’s satisfaction.

From there, Scott talks about navigating and meeting a client’s future goals and how it can affect the business development of a law firm. He highlights how Lexicon sets themselves apart from other companies with their legal practice management software.

The post Understanding Practice Management for Law Firms with Lexicon – The LeXFactor appeared first on Lexicon.