The Lightbulb Moment Podcast

Maura is one of the mentors for IDA and an expert in sales. She's had 20+ years of experience in sales at Fortune 500 companies, has her own company, Best@Selling, and has written two books on sales. We asked Maura to be on our show as we end Season 1 of the podcast to share her expertise with you all. Listen for her amazing, actionable sales tips and insights and how she reads potential customers according and uses psychology to sell. Sales is a necessary skill for all entrepreneurs but can be daunting at times - learn how to alter your approach in this episode! 

Best@Selling Website: https://www.bestatselling.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

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Ocean Morgan is a current college student and 3-time entrepreneur at the age of just 22. We talked about her journey and her work with her current company, Kaivent Media, and her tips for building a sales funnel, running a powerful, lead-generating webinar, and advertising.  One of Ocean's key tips towards the end of the episode is to "ride that wave" of confidence you get after a win to fuel your next moves.  Listen for her remaining actionable tips, insights, and favorite tools to use whether you are in consulting, coaching, or course-building industries or are just looking for ways to enlarge your audience and create more leads! 

 Kaivent Media: https://kaiventmedia.com

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

We chatted with Margaux Woellner, the Head of Communications at Teooh, a VR startup that provides virtual event spaces with avatars and realistic movements to inspire better communication, connection, and genuine conversations, networking, and social gatherings even while remote. Having used (and loved) Teooh ourselves in the past, we talked to Margaux about her role, her book on audience building, diversity, and what CoCoCo is. Listen to find out and get her insights to take actionable steps for your startup's culture! 

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

"Metrics are People, Too". This is a quote from Lean Startup, by Eric Ries. What it gets at is the fact that the data points all represent real people and real actions taken by them. So data is important. Massively important for your startup. In this episode, we talked to Maryna Burushkina, founder of Growth Channel, an AI-based SaaS platform to automatically generate marketing plans for your company, all about data and metrics. 

Maryna's company: growthchannel.io

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

Edward Lee, founder of Hello Advisr, a pricing consultancy company for startups, joined us to talk all about pricing strategy, how you can determine the best one for you, the differences between enterprise and consumer pricing, and more! Listen for action steps you can take right now to revamp your pricing strategy and what you should be thinking about when approaching pricing your products and services as a startup.

Hello Advisr: https://helloadvisr.com

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

Dr.Brittany Barreto, founder of Pheramor, the first DNA-based dating app, talks about her entrepreneurial journey, the creation of Pheramor, and what she's learned after raising $1.5M for her company to now sitting on the other side of the table as an investor as well as her passion for femtech and wellness. Here's what a geneticist turned startup founder turned venture capitalist has to say to other entrepreneurs. 

Femtech Focus: https://femtechfocus.com

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

We chatted with Tara Eggenspiller, who started her own line of handbags from home, about the importance of branding. Listen for her tips on starting a fashion company, finding a niche in a saturated market, and building a brand identity to establish yourself and attract the right audience.

Angela Mariah Handbags: https://www.angelamariah.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

Fundraising can be a nerve-wracking but necessary process for many entrepreneurs. And doing it from people you know? It can be tough to ask for money from friends and family for your business idea. We talked to Nicole Hartwig, founder of Capri for Girls, about her app for personal finance for young women, her passion for financial literacy, and how she conveyed that passion to successfully close a $30,000 F&F round!

Capri For Girls: https://www.capriforgirls.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.

We were happy to have Olga Peskova and Amanda Johnson of the WoW 15 Project for a live mental wellness session for entrepreneurs. Especially considering the current times we live in as well as the mindset of entrepreneurs to continuously hustle, work, and produce, practicing mental wellness and incorporating it into our lives is essential. In this episode, we discuss tips for taking care of mental health and ways founders can approach their personal wellness. We also practice a breathing technique and a wonderful guided meditation. 

WoW15 Project: https://www.instagram.com/breathe.move.meditate/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

*Purple Planet Music - Secret Escapes

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Join us for a conversation with Leah Frazier, 2-time Emmy award stylist and founder of Think Three Media, as we discuss how she transitioned from practicing law to build a name for herself in fashion and marketing as well as her tips for how entrepreneurs can approach marketing on a startup budget. Discover steps you can take today to grow your audience and make your marketing more effective.

Think Three Media: https://thinkthreemedia.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

Want more great free content? Get on our bi-monthly newsletter for free workshops, business resources, tips and strategies. No spam, ever.

What is your marketing plan missing? Take our quiz to find out and a get free custom marketing plan.

Hosted on Acast. See acast.com/privacy for more information.