Three suggestions for more effective writing.

Why an elevator statement doesn't get you clients.

How your approach to pricing can be a sales barrier.

Why you may be selling the wrong thing.

How recency and familiarity work together.

Rehearse the words you use to describe your work.

Use timely references to make your writing come alive!

Today we talk about positioning. In short, the way you put your content out into the world (and, by extension, your brand) matters as much as the content itself.

Today we talk about emotion - and its power in making your newsletter (and writing in general) more effective as a lead-generating tool.

Today's podcast looks at the power - the tremendous power - of relationship building and its impact on your marketing. If you're not doing it, you're working way harder than necessary.