Good morning! Or afternoon. Or whenever you happen to be waking up (I don't judge).

Today's podcast looks at repetition and why it's such a powerful force in your being remembered.

Here in the U.S. the presidential race is in full bloom (assuming the definition of "full bloom" (assuming the definition of "full bloom" is, "What the hell is going on?").

Wherever you may stand on the process or the candidates, today's newsletter shines a light on a professional services marketing lesson lurking within.

Spring is here! (Note to Southern Hemisphere-dwelling readers: You can come live with me until November if you like.)

And so today's podcast talks about how a spring tradition offers an important lesson in small business and solo professional marketing.

Today's podcast talks about demand, and the key role it plays in the successful marketing of your business.

Words! They matter. But, like most things that do, they're not all created equally.

Today's podcast focuses on the importance - to your marketing - of choosing the right ones.

You're probably expecting me to pull some elaborate April Fool's Day joke in today's podcast. But I'm not going to do that.

Or am I?

No.

Maybe.

Today's podcast focuses on the benefits - the HUGE benefits - of doing repeat work for repeat clients.

The hardest part about publishing a newsletter is writing it. So make sure you're getting full use of your efforts before you move on to the next one!

Beware the Ides of ... oh wait a second, that's not today.

Today we talk about the importance of specifying your target audience - a key element in persuasive writing.

Do you pay much attention to how you begin your newsletters? I do. A lot.

Today I'll explain why it matters.

Happy "the first time we met" anniversary, tomorrow (28 years ago), to my wife Linda. I got you today's newsletter as a gift (everybody else, do me a favor and don't mention that you got a copy too).

Today we talk about urgency. Specifically, why prospects who need you right away are trouble.