Marketing is about putting your best foot forward. Sometimes, however, it's also about not putting your best foot forward.

Today's podcast offers three concrete suggestions for ensuring that clients and others don't dismiss you out of hand.

Today we talk about chocolate and the role it plays in your marketing. Seriously. Well, sort of seriously.

In today's podcast - the final edition of the year - we look forward to 2016 and the importance of paying more attention to the way you run your business.

Today we talk about the importance of adding zest and personality to everything you write. And why doing so is your best option for capturing the attention of readers.

Keeping things simple is an important element of effective communications (still with me?)

Today's podcast suggests taking it up one step further.

Halloween greetings. This year, as usual, I will be terrifying neighborhood children by dressing up as a creepy, middle-aged bald guy.

Today we talk about risk and the role it plays in helping you break free from the pack.

Today we talk about taking control ... of the way you do business. You have the freedom to write the rules. But it only works if you take the time to do it. We'll talk about how.

Today we talk about competitive advantage ... yours, that is. If you compete with larger companies, you may be sitting on some big opportunities (probably not literally).

Listen for more details.

Content. Thy holy grail of professional services marketing. The elusive treasure of pecuiary ascendancy. The ... oh whatever. You get the picture.

If you want to be seen as a Likeable Expert, you need to create and share content, over and over again.

But if everything impportant has already been said, what do you wirte about? Listen on, as I share some ideas...

Today we talk about turbulence ... in your business, that is.