It's Friday the 13th. And while a black cat crossing your path may signify bad luck, a blue penguin carries no such baggage. So listen on safely...

Long-lasting, instant results are terrific. The problem, and particularly where growing a business is concerned, is that you tend to get one or the other.

In today's podcast I explain why relationship building is worth the wait.

Do you lie awake at night wishing you were more charming?

Would you like to take an all expense-paid vacation to the South Pacific?

Are you reluctant to publish content out of concern for what others might think?

I totally can't help you with the first two, but the third ... listen on for more!

In today's podcast we talk about the importance of figuring out a simple, consistent way of explaining what you do - and then memorizing it so you can use it at a moments notice.

It's 2015, a year whose digits add up to the number 8. That's just one more than the number of days in a week. Coincidence?

Anyway, today we talk about networking and relationship-building, and how approaching this in a slightly different way can have tremendous value for your business.

Today's podcast is the last of the year. Read it and then feel free to shut down until January 1.

In the meantime, today we talk about the value in specifying whom - exactly - you'd like to work with.

One of the toughest parts of selling is knowing who's ready to buy. What if, however, your sales approach didn't depend on that knowledge?

Intrigued? I can't say that I blame you. Listen for more.

There are a lot of t hings you can do to imporove your marketing. Today we talk about just one.

It's Halloween, but you know what's even scarier? This is the 350th edition of this podcast and you haven't listened to them all.

Today we talk about squaring off against large competitors. It can be scary ... for them I mean. Read on as I offer some suggestions for outmaneuvering the big guys (get your slingshot ready).

Today we talk about writing. And, in particular, how small changes can have a big impact on whether or not you are heard!