I know you're working hard to make your business grow. But I also see you hesitating, waiting until everything is just right to launch that new web site, roll out that new program or make a change you've been considering.

Today's podcast focuses on the importance of moving steadily and quickly on the road to solo professional success.

Today we talk about the importance of consistently describing who you are and what you do - a rarely urgent and therefore often overlooked aspect of your marketing.

Today's podcast, based on a recent experience I had while traveling, offers two suggestions for plugging two (or more) holes in your marketing.

Today's podcast discusses the power of being who you are when marketing. Specifically, the benefits of highlighting the fact that you are a solo professional and not a larger firm.

Today's podcast talks about selling things to people that they already want to buy. In my experience, that makes finding clients a whole lot easier.

Often, in life, there is one factor that accounts for much of the difference between success and failure. When it comes to getting the clients and work you want, that one factor is a narrow niche.

Word of mouth is an important (maybe the most important) part of how solo professionals find great clients. Using it to your advantage, however, requires an understanding of how it works.

Today's podcsst offers two specific suggestions for improving your words and mouths.

For many solos, the scariest part of being in business for themselves is the risk of failing.

Today's podcast encourages you to focus less on the risk and more on the potential gain.

For many solo professionals, selling is a troublesome topic. We know, of course, that it's necessary. Nonetheless, it often feels, if I may, icky.

Today's podcast talks about the value of questioning, both in improving your sales results and in removing the ickiness.

Today's podcast, you'll be disappointed to learn, isn't funny. But it is, for a change, useful.

A few months ago I made a big change to the format of my newsletter. Today, and now that I have enough experience and data with the switch, I explain why and share the results.