Today we talk about the benefits of launching a new product or program, slowly and quietly.

August is here and so are you, so let's get going.

Today we talk abut my family's recent stay at an Airbnb home and how this relates to the way to market yourself and your business.

In a couple of weeks I'm having a party (oh alright, stop whining, you can come).

A few days ago, I sent out an invitation and realied three important things - all of which relate to you and your own business.

Today's podcast looks at what it takes to stand out from the crowd. And, why this has little to do with being objectively better than your competition.

Today we talk about the benefits of offering services that repeat, over time, with the same client.

Today we talk about the benefits of offering services that repeat, over time, with the same client. (Sorry, I can't help myself. Myself.)

My daughter's home from college, my brother had a birthday, I shaved my head this morning. Yes, it's nonstop over here.

But I've always got time for you. Which is why today's podcast talks about Word of Mouth and how you can make the words and mouths work in your favor.

It's been a long-held belief by those of us in email newsletter land, that the more information you request at sign up, the lower the number of people who actually subscribe. Today, I loosen my grip on that "fact." Listen on for more...

"Expert Positioning" is an important element in being hired by clients (especially the good ones). But getting there involves more than just credentials, experience and presentation.

In today's podcast I explain how the questions you ask of prospects affect how they view you.

Lots of solos wonder and worry whether they are "expert enough."

In today's podcast I explain why you are and why it isn't where clients come from anyway.

I spent several years when I first began as a solo, wondering when I would finally "make it." One day I realized I was asking the wrong question.

Today's podcast explains why uncertaintly is a necessary - and yes, enjoyable - part of the solo professional mix.