How do you respond when someone asks, "So, what do you do for a living?" Today's podcast takes a look at why a simple response is the best.

Today's podcast is about choosing which stories you tell in your E-Newsletter. And in particular, why the freshest, most recent stories are the best for making a connection with readers.

Running barefoot is great. Marketing barefoot is even better. Listen in for an explanation of why (or forget all that and just participate in today's T-Shirt contest!).

Every business wants to stand out. But if my experience this week is any indication, there's one big force pulling you in the opposite direction.

Today's podcast is so critical that, with the possible exception of pretending you're working on the day before Labor Day weekend, there is nothing more important for the advancement of your career than listening to it immediately.

Today's podcast focuses on the importance of giving your readers real experiences, as a way to help your E-Newsletter – and