Today's podcast is about fear of the unknown. And how giving in to it can keep you from the best experiences of your life (wow, heavy stuff man).

Today's podcast focuses on the importance of matching your newsletter content to the knowledge level of your audience. Hint: It has nothing to do with how smart they are.

This week, we look at repetition, and how repeating your key messages can help in the marketing of your business.

Stories are a terrific tool for communicating clearly and effectively with readers. But the best ones have more going on behind the scenes than you may realize. Today's podcast points out 8 elements for improving your story-writing technique.

Do you think you sound more authentic than your much larger competitors? Today's podcast looks at 5 things Starbucks is doing right in ringing the authenticity bell.

Do you like telling stories? Me too. But if you want the right story to appear when you're ready to make a particular business point, you'll need to do a little planning beforehand.

It's natural to look for marketing opportunities in "marketing-ish places." But don't forget the more mundane occasions; the ones you step over every day.

When it comes to newsletter publishing, sometimes that hardest part is just doing it. Today's podcast is your kick in the pants (you're welcome).

If you have trouble finding things to write about for your E-Newsletter, today's podcast may just have the missing piece you've been searching for. Or not. I make no promises.

Today's podcast takes a look at the value of being viewed as an expert and, in particular, how to write like one!