Ever feel tempted to take the easy way out and cover up a bad company policy with some fancy footwork? Me too. Today's podcast explains why it never works.

Did you watch the Oscars? Me too. Today's podcast explains why watching someone work and knowing how to do it yourself is not the same thing (and why it matters in the way you market your business).

Relationship marketing, with its notable lack of fanfare, can be troubling to some business people. Today I offer three suggestions for making use of this miracle strategy.

It's January, which can only mean one thing ... I'm attempting to coach youth basketball. Today's podcast explains what playing in a game with a referee has to do with establishing yourself as a "leading expert."

I know I'm going out on a limb here, but I'm willing to bet that you won't listen to a better podcast than today's for the rest of the year.Anyway, today we focus on ... focus. Clarifying your goals and committing to them now, before the year gets going.

I was driving along yesterday, almost home, minding my own business. I was on a quiet, curvy, country-ish road with no other cars in sight. Suddenly, as I went around a bend, I saw a bunch of cars in the road, all moving slowly in either direction. Listen to this podcast to hear more!

"How much to give away?" is a question that plagues many professional service providers. Today's podcast shows you how to get off the hook forever (maybe longer).

We've all got our reasons for writing and sending newsletters. Unfortunately, your readers share none of them. Today's podcast points out the importance of writing from your reader's perspective.

You know all those degrees and expertise and experience you've pieced together over the years? Well, they're not as important as you may think. Today I explain why (and what to do about it).