I got a call yesterday from Carol in Nashville. She was convinced of the value of an E-Newsletter for her business (smart woman) and she was thinking about picking up a copy of my E-Newsletter System to help her get going (she may even be a genius). But ... she hates writing.

"What's 'Blup-Gen?'" I'm guessing you've never had that question asked of you. I, however, hear it about once a week and always from a complete stranger.

I shaved my head the other day. I know, it's not the kind of thing you tend to announce to the world. But as you'll see in a few more paragraphs, it relates to the way you market your business. Here's what happened...

Despite having lived my entire life in the Northeast, I've always been drawn to the desert.

Writing can be painful. I think I know why. Today's newsletter offers a simple (but dare I say, brilliant) tip on how to make your writing flow more easily.

Today's podcast encourages professional service firms (that's you) to share personal information and stories when marketing.

Being an expert has nothing to do with the complexity of the services you offer. It has a lot to do, however, with your willingness to provide real advice to your clients.

I've got nothing against planning. But there's a limit to how much is useful - and there's a danger in doing too much of it. Today's podcast explains why.

Routine can be useful; it helps your business - and life - run more smoothly. But too much routine can have you missing opportunities to stand out when marketing. Today's podcast explains why.

Lots of industries have lots of traditions regarding the way they market themselves. Make sure you're not just following the pack (and getting lost along the way).