Today's podcast looks at effective selling. In particular, I do my best to convince you that sharing useful, no-strings attached information is the surest way to build sales and reduce marketing costs over time.

Summer is almost here! And so is today's podcast. This week we talk about marketing and, in particular, how to ensure that what you think you're saying is what the rest of the world is hearing.

Today's Podcast talks about content and, in particular, what it takes - and doesn't take - to make yours more compelling.

There are many things you can do to improve the way you craft your message. Today's podcast explains why knowing your audience is a necessary part of the mix.

"All things being equal," each of us is wired to choose the cheapest option. Make things unequal, therefore, and price is no longer the only differentiating factor.

Today's podcast explains how to make this work for you as a professional service provider.

Every professional knows that workd-of-mouth is the best way to find clients. And if it's nothappening often enough for you, today's podcast offers an important suggestion.

The key to a great newsletter is great content. That said, consistency plays a role too. Today's podcast offers three suggestions in that regard.

I know you want more clients faster. But jumping to close is not the most efficient way to make it happen. Today's podcast explains why.

Staying in touch with the people you know is your best marketing tool. As today's podcast reveals, you don't even have to be very good at it.

Are you doing work that you're not particularly good at? Well then stop it. Today's podcast explains why.