Guess what's almost over. No, sorry, not this newsletter - that's just beginning. I meant 2012. Today's newsletter takes a look at 2013 and offers one BIG recommendation for making it your best year yet.

My recent experience with physical therapy shined (shone? shoned?) a light on how we can sometimes get in the way of our own success.

Presidential campaigns shine a light on two important concepts, both of which are critical in the marketing of a professional services practice. Unfortunately, I can't remember what they are. Ha Ha! I am kidding.

The reason you find writing so difficult is because you don't do it often enough and you keep putting it off. Today I offer two suggestions for stopping that. Three, if you count this one: Stop that!

When you offer things to clients that are easy/cheap for you to provide but (oddly enough) high value for them, everybody wins. Well, not everybody I suppose, just you and your client. But isn't that enough? I think so.

Selling. You may not enjoy it, but if you're going to stay in business, you've got to do it. That doesn't mean, however, that you need to leave your likeable self at the door. In fact, and as today's podcast explains, it means exactly the opposite.

Today we talk about likeability! I share with you a simple, specific example of how one sentence can make a huge difference in the way you connect with readers and others.

Technology is great; I love it. But it can be a distraction as well ... a distraction from whatever it is you're trying to accomplish. Today's podcast offers three suggestions (two of them good) for being more productive with the use of technology in your marketing efforts.

I'm not much of a gamer, online or otherwise. But one game - Words With Friends - has led me to some important marketing insights. Today's podcast implores you to understand the rules of the marketing game you necessarily play every day.

I'll be the first to admit, I never thought I'd record a podcast about Justin Bieber. But here we are. Today's podcast talks about the importance of targeting a specific audience when writing.