The "in-person networking opportunity" is one we solo professionals consider very important. It is - but I realized this past Tuesday that many people are doing it all wrong.

Today's podcast explains why...

I'm quite sure that you're very good at what you do. The problem, from a marketing standpoint, is that your competitors are equally capable. Today's podcast offers some suggestions for standing out in a crowded field.

Getting a great idea - particularly when it comes to a tactic related to the marketing of your business - is exciting. But take your time "ramping up." Too much, too soon, can leave you right back where you started.

Listen to today's podcast below for more. (Click "delete" now for less.)

Today we talk about getting out from under the urgency of now and, instead, deliberately making time to improve your business over the long run.

Today is 3/15/13 and this is issue #313. Am I frightening you?

Anyway, today's scary topic is selling. But I have some good news for you: it need not be scary. Or confusing. Or untruthful.

The key, I've found, is to always consider the other person's point of view - the subject of today's podcast.

Money! It's a scary topic for many solos, particularly if you don't think you have/are making enough of it. In today's podcast I share a relatively recent insight which has made all the difference for me.

My dog is no genius (I don't think). But she does know something about finding clients that many solo professionals seem to have missed! Today's podcast explains.

Running a business involves lots of mundane repetition. Mundane repetition. It's probably unavoidable, but it can be streamlined.

Today's podcast offers a few suggestions that you can put to use right now.

If you find yourself concerned about publishing "too often" or worried that you're talking about yourself and the work you do "too much," today's podcast is for you.

I hope to convince you that that kind of thinking hurts both you and the people who desperately need your services. So if you're feeling like that, stop it.

Welcome to 2013. Our first podcast of the year (you never forget your first), is about taking action in your business. If you find yourself doing too much ready set, and not enough go, this issue is for you.