Do you usually order something to eat when you visit a restaurant? Maybe it's because they give you a menu. Today's podcast explains what that has to do with the selling of your professional service.

Welcome to our first podcast of the year that points out the benefits of viewing everything you do as a marketing opportunity.

Today's podcast offers three suggestions for making your enewsletter subject lines more effective, in addition to explaining why I don't take my own advice.

Today's Podcast contains a simple idea: What you, as a solo professional, can learn from a rock star legend. (Thank you, but no, I don't mean me. I mean Bruce Springsteen).

Bathrobes, mice and three things to keep in mind when selecting newsletter topics.

Intrigued? Who can blame you.

Listen for a recent selling experience of mine, one in which a strong relationship made all the difference.

It was raining yesterday morning when I left the house to go running. Not sort of raining, either. I'm talking full out, full blown, Cecil B. DeMille* raining.

I don't know much, but I know this: No story ever ends well when it begins with the following, panicked question, "Does that clock have the correct time??!!" Today's story is no exception. Here's what happened...

I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter.) He and I spent a lot of time together in school but gradually lost touch...

My daughter Emily made the news the other day. You probably missed it unless, like me and my fellow Hopkinton, Massachusetts residents, you frequent our town's news blog - a photo-rich, constantly updated goulash of local events, home sales, police activity, wildlife sightings and other assorted oddities.