We've spoken here many times before about why reader feedback is important and how to get it. Today's podcast covers the topic of what to do with it when it does arrive… particularly if it's negative.

Today's podcast talks about an important, natural advantage that we as small companies have relative to our large competitors. . . accessibility. I'll tell you why it's important and offer four suggestions for implementation.

Publishing on a set schedule is an important part of creating a successfulnewsletter. Today's Podcast talks about how to get the writing done ontime.

There are a lot of successful businesspeople roaming around, many of whom are more than happy to share the secrets of their success. In today's newsletter I explain why listening too closely can sometimes get you off track.

When you first start publishing an E-Newsletter, you may find it difficult to manage the process from start to finish each month. Stick with it however, and before long it will become second nature. Today's podcast offers some suggestions on how to get there as fast as possible.

Today's newsletter is about this very section — the introduction. It's important to include a synopsis of your newsletter up top, so that readers know what to expect down below.

Today's Podcast is about doing the unexpected. Specifically, I discuss the value in giving an unexpected gift to your new subscribers.

With the holidays now safely behind us, we can return to "normal" and once again make E-Newsletters the central focus of our professional lives. Or is that just me? In any case, today's Podcast talks about word-of-mouth marketing. Step one in making this work for you is the development of a clear and understandable description of whatever it is your company does.

There are lots of ways to get new clients for your business, some easier than others. In today's Podcast I make a recommondation regarding which approach works best.