Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out. Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.

I don't know if you were present at the eclipse (it was dark). But it got me thinking about how the event, and life as an independent professional, don't have a whole lot in common. Put on your protective glasses and keep reading...

Want more clients? Spend more time making word of mouth work for you.

Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something. Anyway, the point is, automate your marketing and good things happen.

Routine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction. Today's newsletter explains why getting out of your comfort zone is good for your business (and, maybe, your life overall).

Your marketing matters, absolutely. But, when things are not going as you would like, it's not the first place to look. Intrigued? I don't blame you. More down below (less up above).

Today we talk about the difference between just saying you are different and actually being so.

Standing out from the pack is important. A big part of that is how you describe yourself and your work. But... if you make it too unusual, so that your "explanation" itself requires an explanation, you'll only confuse the marketplace (and the shoppers within). Today's newsletter explains. I hope.

Today's newsletter is about trust and the important (those with high SAT scores might even say consequential) role it plays in growing your business easily and quickly.

This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. Today's newsletter looks at relationship marketing. More specifically, how consistently staying connected to the people you know is the key to making it all work.