Today's podcast is about mice, crows, and newsletters. And in case you're wondering, I just googled it, and that is the first time in recorded history that exact sentence has ever been written.

Are you relatively new to working for yourself? If so, today's newsletter is written especially for you.

It's good to know things. But if nobody else understands what you are saying (or writing), you'll have a hard time communicating, let alone convincing others that you are worth knowing, referring, and hiring.

We look at four things beyond expertise that play a role in your getting noticed, shared, and hired.

If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing.

Mentioning things that are happening right now when you write can be problematic. After all, if you're too specific, won't the things you reference feel outdated before long?

It may not seem like it, but your prospective clients are afraid of hiring you. Your job, therefore, is to remove that fear and help them feel confident in moving ahead. The key ingredient in that equation? Trust.

f you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at.

Word of Mouth. It's the fuel of every small professional service firm and independent professional's marketing program.

Voicing your opinion as frequently and authentically as possible ... and letting the chips fall where they may.