The longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is. If you're ignoring how it feels to work with you, you're missing a big piece of the puzzle.

Today we talk about beliefs – yours. Doing the work is fine and important. But what helps set you apart from the competition is your particular point of view.

Today's newsletter takes a look at habits. We've all got them. Some are helpful, some less so. Running your business effectively requires differentiating between the good and bad, and taking steps to adjust accordingly.

When it comes to taking care of clients, size matters - but maybe not the way you usually think. Small professional service firms and independents, like us, have a BIG advantage ... provided we recognize it and are willing to use it. Today's podcast explains.

Today's podcast is about comedy, which may explain why it's almost entirely not funny. But, I think useful in terms of some important things to keep in mind when creating your business content.

Today's podcast is about finding better topics for your newsletter.

Today we talk about your face and why it doesn't look like my face (lucky you). More specifically, we look at the importance of small differences when it comes to standing out and connecting with prospective clients and others.

Today's newsletter covers two of my favorite topics: beer and breakfast. More specifically, it's about the importance of choosing your marketing tactics deliberately, and in a way that plays to the specifics of your circumstances.

Today we talk about newsletters as a tool for promoting your professional services business. If your lack of a large list is what's been holding you back, today's newsletter hopes to convince you that your list is plenty big enough!

Today we talk about AI. More specifically, about the opportunity it creates for all of us.