The Limitless Landscapers Podcast

In this weeks podcast episode, Paula is joined by Maggie Walsh from The Landscaper Magazine talking all about PR, print advertising and a little bit of something else.VIRTUALLY LIMITLESS: www.thelandscaperscircle.co.uk/virtually…imitless/Maggie runs The Landscaper Magazine and is the editor for the magazine. So why is PR important for your business? It helps to build your brand and build the consumer trust with the services you are offering. How do you get featured in a magazine like The Landscaper? You need to stand out and sell your story to the right publication. If you are looking to promote to your surrounding areas, it’s best to find a local newspaper to contact.Do you prefer reading on your phone, or a paper copy of the magazine? Nothing beats a paper copy as you will always have it in hand - click here to get The Landscapers Magazine.Key Takeaways:Advertising will help you to reach more customersPR helps you reach your target audience Put together a marketing budget so you can spend wiselyWant TLC to manage your social? - email us today or view our service here: https://thelandscaperscircle.co.uk/product-category/done-for-you/VIRTUALLY LIMITLESS: www.thelandscaperscircle.co.uk/virtually…imitless/Nitelux: nitelux.co.uk/Landscaper Magazine: https://landscapermagazine.com/Landscape and Urban Design: www.landud.co.uk/Perennial: www.perennial.org.uk/

In todays podcast episode Charlotte is talking with Mark Lane all about partnerships in business and forming connections. VIRTUALLY LIMITLESS: https://www.thelandscaperscircle.co.uk/virtually-limitless/Partnerships is working with anyone from another business whether that’s a supplier, contractor etc. Mark Lane mentions his partnership with BBC and how to make connections with other businesses. There are so many different types of partnerships which help your business to move forward, even voluntary work is a partnership that helps boost your business’ image. Don’t be afraid to go and talk to someone or to email someone because those questions you have may lead on to some good things (there's no such thing as silly questions) The worst thing they can say is no and it wasn’t right, someone else will come along and you have just got to accept it.Mark wrote letters to Prince Charles, Dan Pearson and some other garden designers for some advice when he was starting out and got replies! You have just got to shoot your shot and the worst thing that can happen is they won’t reply and that is no loss for you! Write a letter or an email, not too long, send it out and see what happens.And don’t limit your dreams! Mark Lane’s goal was to be a well known garden designer and now he is on the BBC - never thinking that he would be on TV/ When you can finance outsourcing, do it! You want to spend your time on other things - listen to podcast episode 36 for more on outsourcing - https://soundcloud.com/the-landscapers-circle/what-to-do-when-youre-too-busyKey Takeaways:- A partnership can be any business who will make your business move forward- Your goals can never be too big!- You have nothing to lose, just do it!Marks Book: Royal Gardens of the World: 21 Celebrated Gardens from the Alhambra to Highgrove and Beyond - https://www.amazon.co.uk/Royal-Gardens-World-celebrated-Highgrove/dp/0857838016/ref=mp_s_a_1_1?dchilNitelux: https://nitelux.co.uk/ Landscaper Magazine: https://landscapermagazine.com/Landscape and Urban Design: https://www.landud.co.uk/Perennial: perennial.org.uk/Ready to outsource? View our done for you services: thelandscaperscircle.co.uk/product-cat…ne-for-you/Paula

In today’s podcast we are talking about making life’s hard decisions, particularly as a business owner. We have a quote for you that might just put some things in perspective and give you some food for thought: ‘Marriage is hard. Divorce is hard.Choose your hard.Obesity is hard. Being fit is hard.Choose your hard.Being in debt is hard. Being financially disciplined is hard.Choose your hard.Communication is hard. Not communicating is hard.Choose your hard.Life will never be easy. It will always be hard.But we can choose our hard.’ Pick WiselySo, how does this apply to your business?- Marketing is hard - budgeting your spend, investing time into your marketing, learning new skills, and trying new things you may not feel comfortable with.- Not marketing is hard - worrying about the lack of calls coming in, relying on referrals, facing the unknown and experiencing the inability to plan.- Paying someone/outsourcing is hard - letting go of money, trusting someone else with your business, and finding the right company.- Not paying someone/outsourcing is hard - running around like a headless chicken, trying to do everything, having to learn lots of different skills, not using something effectively and wasting money.- Asking for help is hard - asking TLC or Perennial for support. It’s uncomfortable, you may feel nervous, don’t want to admit you require support, or don’t want to be a burden.- Not asking for help is hard - struggling to go it alone, overwhelmed, feel like your drowning, or can’t see a way out (there is!!)It’s important that you make these hard choices in a way that is going to positively impact you and your business and if this sounds like something you want more of - click the link below to check out our mystery announcement.thelandscaperscircle.co.uk/mystery-announcement/Perennial: perennial.org.uk/Ready to outsource? View our done for you services: thelandscaperscircle.co.uk/product-cat…ne-for-you/ENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: thelandscaperscircle.co.uk/waitlist/By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: www.thelimitlesslandscaperspodcast.co.uk/Paula

In todays podcast episode we talk all about having too many enquries and feeling washed off your feet with all the work to do. Are you feeling like you’re too busy booking people up, (which is good) but never have time to relfect? This can lead to feeling overwhelmed and stressed, here are some tips to help with this:- Get everything out of your head - trying to remeber lots of different things is not good for you mentally, it can add to stress and it will be a relief to write all the tasks down for this week (or month!) We have a free producitvity planner you can use to help with this braindump - https://thelandscaperscircle.co.uk/building-success-productivity-planner/- Delegate / Outsource- lots of admin could be for an admin assitant or virtual PA - Ask for help - we are always here to talk to and Perennial are here for you - https://perennial.org.uk/- Heidi Free 1 minute Destress- https://heidimarke.mykajabi.com/pl/229175Perennial: https://perennial.org.uk/Mystery Announcement - thelandscaperscircle.co.uk/mystery-announcement/Shop the success collection planners - thelandscaperscircle.co.uk/product-cat…collection/Ready to outsource? View our done for you services: thelandscaperscircle.co.uk/product-cat…ne-for-you/ENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: thelandscaperscircle.co.uk/waitlist/By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/Paula

In today’s episode we are talking all about myths and bettering your knowledge and business. One of the things we always hear people talk about is the quote ‘if you want something done right, you have got to do it yourself’. But then you would have to train yourself in everything from accounting, to tax and more. Your time is precious, and you don’t want to waste your time on things you can outsource (been there and done that!), particularly when they do it better than you.Outsourcing is a great way to better your business as it prevents a massive overwhelm when your business moves forward. But something to note is when you do outsource, avoid micromanaging! This is not saving you time and you will demotivate yourself as well. It’s all about transitioning from a new business into expanding your team and having somebody help you. Additionally, we speak about the ‘common sense’ quote - ‘its better to learn from your own mistakes’. Would it not be better to learn from somebody else’s and avoid yourself the pain? Paula uses her own experiences to help our members, and learn from her own mistakes.Key Takeaways:- Having a good network around you of people who have the same mindset- Ask people for advice- Outsourcing is a good way to make a step forward in your business- Look at coaching and mentoring optionsLinks:Paula Landscaping Business Episode 1 - https://soundcloud.com/the-landscapers-circle/how-to-consistently-hit-5-figure-months-in-the-landscaping-industryMystery Announcement - https://thelandscaperscircle.co.uk/mystery-announcement/Shop the success collection planners - https://thelandscaperscircle.co.uk/product-category/success-collection/Ready to outsource? View our done for you services: https://thelandscaperscircle.co.uk/product-category/done-for-you/ENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: thelandscaperscircle.co.uk/waitlist/By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/

In todays podcast episode we are giving you a sneak peak into the GDPR TLC Member Topic videos. This is video one of four all about GDPR in your business. The new GDPR law came in place on 25th May 2018 as the old law couldn't cope with the new technology.Key Expressions:- Data Subject - any living individual - Personal Data - any information (name and address etc)- Processing Data - any actions taken from the data- Data Controller - decisions about the data- Data Processor - person who processes the dataGET ALL FOUR GDPR VIDEO TUTORIALS:https://thelandscaperscircle.co.uk/product/understanding-implementing-gdpr-topic/ENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: thelandscaperscircle.co.uk/waitlist/By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/

Today’s episode is all about behind the scenes showing a conversation between Charlotte and Paula. One of the things we always do is have weekly meetings to go through all the reports and planning tasks for the following week.For our monthly website report, we include the following sections. -Google Analytics to see the total users on our website and whether they are new users or returning users.-The pages per session so how many pages on average each user viewed.-Using Google Analytics, you can also find out the age, gender, interest, location, language and device they are on. This will give you insight into your ideal client and avatars.-How people have come to the website whether that be through social media, searching in Google or more.-Setting your Google Analytic goals-Social media performance comparison to see what platform provides the best results in terms of clocks to your website.-Keeping tracking of email performances which emails were most opened and measuring clicks to your website.-Seeing if people have come from referrals e.g. your association websites.-Using Google Search Console to see what people are searching to get to your website.-What is the most viewed page on your website and which users page spent the longest amount of time on.-Looking at your site speed using Google AnalyticsIt's very important to you to keep track of how well your website is doing and the progress across each week and month to see if it’s generating enquires. Also making process documents is a good idea, so if somebody goes on holiday or gets promoted then somebody else will be able to follow the document.KEY TAKEAWAYS•Monthly reports•Using Google Analytics•Using Google Search Console•Keeping track of users on your websiteENROLMENT IS NOW CLOSED! JOIN THE WAITLIST NOW: https://thelandscaperscircle.co.uk/waitlist/ By joining the waitlist you get access to marketing masterclass ‘Getting More Customers With One Action Plan’ normally retailing at £30Podcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/

Today’s episode is giving you an insight into our day to day work. We use a website called Asana to keep track of any tasks that need doing or any reminders we want to set for our work colleagues or ourselves. A feature of Asana which is very useful is it’s an add in for Outlook so we can set tasks to reply to an email. In this episode, we show you how to use Asana and reports in your design or landscaping business.A few tasks that we have set is:-Social Media monthly report to keep track of follower’s growth, profile views, website clicks, best times to post when most of our followers are active, reach, impressions. Also, to see any theme or content doing well-Making a process document to show how other people do things if someone is on holiday or promoted to another job etc.-Customer service reports including how many clients are on the waitlist, downloading free resources and how people have accessed the website by using Google Analytics. Also, most asked questions and how many questions were answered by each person and any membership enquires.-Emails so seeing the open rate and how many clients click the link in the email.-Reports on any surveys for example a ‘How did I do’ survey in your email signature-Monthly Facebook Group report to see what posts are most interactive with and the engagement stats.-Done-for-you services report to see the sales and enquires coming in and how many people view the page. In Paula’s landscaping company she has an enquiry spreadsheet to look back on previous months at the conversion rates of people on your website to making enquires etc.KEY TAKEAWAYS•Asana Tasks•Keeping track of engagement on posts•Monthly report•Conversion rate VALUABLE RESOURCESTag us in your stories and follow us on Instagram @TheLandscapersCircleQuestions? Email us: [email protected] are now open to new members! Check out our new membership levels, how we can help and support you in your business and book in a free 1:1 call – thelandscaperscircle.co.uk/new-pricing-page-v2/ENROLEMENT CLOSES ON FRIDAY 25TH SEPTEMBERPodcast Website: http://www.thelimitlesslandscaperspodcast.co.uk/

Todays episode is giving you step by step instructions on how to make the most out of your social connections. It’s really easy, initially look at your dream list of contacts that will make a difference to your business. This list could contain associations, suppliers, possible collaborations and more. How do you go about making contact? Utilise your social media platforms. It is by far the easiest and quickest way to contact people. No-one has loads of time on their hands so quick and easy is key.Once on social then be social! Follow them and (most importantly) interact i.e. comment on posts, like, participate in polls and comment on their stories. But don’t be spammy. Remember that once you start engaging with (and building rapport) someone they will then start to look at your social profiles which is (or should be) a shop window for your business. So, make sure you are showcasing the best of you and your business.Don’t forget to utilise tags and hashtags. Especially if posting a project photo that showcases a manufacturers product. This could lead to sharing of your post and enables you to then reach a broader audience. This podcast is a great reminder of how we can be building our business through our social connections and opening doors of opportunity. 5-10 minutes a day is all it takes so go on try it today and see if you can make a new connection or build on an existing one.KEY TAKEAWAYS•Your dream lists•Associations•Manufacturers•Collaborators•Get social•Start a conversation•Importance of tags•Utilise #VALUABLE RESOURCESTag us in your stories and follow us on Instagram @TheLandscapersCircleQuestions? Email us: [email protected] We are now open to new members! Check out our new membership levels, how we can help and support you in your business and book in a free 1:1 call – https://thelandscaperscircle.co.uk/new-pricing-page-v2/

Do you find yourself comparing yourself and your business to others in the industry? This is a natural (and very annoying) phenomenon, not only in the landscaping industry. However, it can create all feelings of anxiousness, overwhelm and ultimately questioning your success and if you even are a success.So, what does success look like to you? Success is different from person to person and from business to business. When you start talking to other businesses, like you, and discuss how long they are booked up for, what type or value projects they are working on and how many people they have working for them, it is easy to forget what success is to you and start comparing yourself to them and feeling more like a failure.We are here to say stop comparing! It is good to have a desire to become like other inspirational landscapers and designers, however, don’t compare your chapter one to their chapter three. We are all at different stages in our business and our goals are probably completely different. In this episode we look at three big things that crop up in the industry as deeming a company more successful than another: how busy, having a premises and social media.This podcast is here to remind you that you are on a different journey to everyone else. To remind you to focus on you and remember that despite what people say they are going through their own humps in the road. Enjoy this one!Tip: make your social feed ‘nice’ mute people that create the comparing issue and follow happy news for a boost of positivity in your day!KEY TAKEAWAYS•You are on your own unique journey•Remember your client avatar•Reflect on your ‘Why’•Re-visit your goals•Look at the numbers•Competitor analysis is NOT comparing yourself•Make your feed as ‘nice’ as possible•Look for inspiration VALUABLE RESOURCESNEW Masterclass! This Monday 14th September at 10am and 8pm – The Path to Profitability – click here to register https://www.thelandscaperscircle.co.uk/path-to-profitability/ Don’t miss out!!Questions? Email us: [email protected] Join the waitlist: Get exclusive access to when we are opening our doors to new members PLUS get our masterclass ‘Getting More Customers With One Action Plan’ completely free when you register: www.thelandscaperscircle.co.uk/waitlist/