On today’s show is the second in our series of conversations with our lovely, The Landscaper’s Circle members, and sharing with our listeners, their questions that we have answered.We think many of you will have had the same questions so will benefit from the chance to have them answered and get insight into how we help our members and remind you that you are not alone. There are many other landscapers and designers having some similar issues as you and the beauty is we can help you through it with our podcast and our TLC community.This episode is only a snippet of what myself & Kayley from Evergreen Landscapes discussed but there were a lot of action points to take away and implement in the business!KEY TAKEAWAYS•Quality enquiries•The enquiry to SV process•Client avatars•Ad targeting•Under promising & over delivering •Planning your day•Linked In •Sales NavigatorVALUABLE RESOURCESwww.linkedin.com – the social platform to use if working business to business DON’T FORGET – We are closing the membership doors on JUNE 12th!!! So you only have a limited time to get in and get the support you need with your business email us for a special discount [email protected] FREE Marketing Masterclass with Charlotte – Monday 8th June at 8pmIn this last masterclass before we close the membership doors, Charlotte is going to give you a clear, tried and tested plan to bring in the right customers to your business.Link to register:https://www.thelandscaperscircle.co.uk/customer-action-plan/

Do you ever feel like you need to start attracting higher quality clients? But don’t know where to start or what to change to attract them? Or do are you looking for more support in the business or don’t know where to turn? Well in today’s episode we are tackling these issues head on.We will be discussing where to find support when you need it and the 4 tips to help you up level your landscaping and design business today to attract those higher quality clients and those more prestigious projects.And don’t forget if you want to be on the inside of The Landscaper’s Circle before we close enrolment on 12th June then get in touch today! Let’s go to the show!KEY TAKEAWAYS•Associations and their value•Branding even for established businesses•Social profiles•Importance of your website•What are call to actions?•Converting clicks to clients•What value do you provide to your customer?•Do you have a sales process?•Conversion ratesQuote of today “We cannot become what we want by remaining what we are” Max DepreeVALUABLE RESOURCESSupport: •www.thelandscaperscircle•www.landscaper.org.uk •www.perennial.org.uk •www.bali.org.uk•www.sgd.org.ukLink to register for our LAST webinar before closing the doors:It’s on Monday 8th June at 8pm!https://www.thelandscaperscircle.co.uk/customer-action-plan/DON’T FORGET: We are closing the membership doors on JUNE 12th!!! So you only have a limited time to get in and get the support you need with your business email us for a special discount [email protected]

On today’s show we have something a little different for our listeners. We are running a series of conversations with our lovely The Landscaper’s Circle members and sharing with our listeners, their questions that we have answered.We think many of you will have had the same questions so will benefit from the chance to have them answered and get insight into how we help our members and remind you that you are not alone. There are many other landscapers and designers having some similar issues as you and the beauty is we can help you through this podcast and our TLC community.KEY TAKEAWAYS•Managing the transition from doing to managing•Importance of vetting staff•Grow slowly•Financial planning (the dreaded cashflow)•How to get the right staff•Thoughts on sub-contractors•Organisation•Plans and procedures•Your 90 minutesVALUABLE RESOURCESWant to be more organised and know what to work on in your 90 mins? Download our Productivity Planner here: https://www.thelandscaperscircle.co.uk/building-success-productivity-planner/ Links we speak about in the conversation:www.activecampaign.com – the CRM system to use for creating email campaignswww.monday.com - The Monday App for planning teams’ schedules etcDON’T FORGET – We are closing the membership doors on JUNE 12th!!! So you only have a limited time to get in and get the support you need with your business email us for a special discount [email protected] Want to join our group coaching every month? Just become a member of The Landscaper’s Circle to find out more: https://www.thelandscaperscircle.co.uk/pricing/ the next group coaching session is Weds 27th May 2020 at 8pm.

On today’s show we are talking all things going back to work…and the overwhelm this can cause. We are all going back on site slowly and taking relevant precautions along the way, but, what does this new time on the tools do to the good work you have put in already to moving your business forward?If you are feeling overwhelmed and like you don’t have enough hours in the day then this episode is definitely for you! We are talking tips on how to plan your time, to make sure you are still taking steps forward towards your big goals. We are talking mindset, how to keep your head in the game and not feel like its spinning. And we have tips on how to save time on your marketing so you can keep marketing even if you have to be on the tools or home-schooling kids.So, if you feel overwhelmed or you day is looking decidedly different from the last few weeks of lockdown then you want to listen to this episode. The best bit you can listen on the go so there is always time KEY TAKEAWAYS•Juggling working in the business and working on the business•How to keep focussed on moving your business forward•Re-look at your business goals & marketing strategy•Schedule your time•Save time on marketing – watch the webinar•Set 3 action goals a day •Time tracking is key•Don’t underestimate ‘me’ time•Don’t forget your mindset•It’s a wake-up call!•Curate your social feed•Believe in yourselfVALUABLE RESOURCESWebinar 3 – Replay of Save Time on Your Marketing: https://www.thelandscaperscircle.co.uk/save-time-marketing-masterclass/ Want to know more about the Association of Professional Landscapers (APL) click here: https://www.landscaper.org.uk Want to join our group coaching every month? Just become a member of The Landscaper’s Circle to find out more: https://www.thelandscaperscircle.co.uk/pricing/ the next group coaching session is Weds 27th May 2020 at 8pm.Any questions email us: [email protected]

Now more than ever we need to be able to access help, advice and support when we need it, and this is why we have Kate and Helen from Perennial on the show today. Perennial have been helping people in horticulture and their families for 180 years! They are an excellent charity that works by offering free advice, support and financial assistance during times of need.Now during the unprecedented circumstances of Covid-19 Perennial have had an increase in calls of 400% and the type of businesses and people in the industry they are helping has changed. This crisis is affecting companies large and small and we are discussing how Perennial are helping us landscapers and designers through this crisis.KEY TAKEAWAYS•Why Perennial? They understand our industry•Who do they help? All in horticulture & families included retirees•Make sense of government advice•Access help from your associations•Budget planning help•Mental health support tool•Grants & finance•Prevent strategy •A hand to hold and guide you throughVALUABLE RESOURCESFree budgeting tool: https://perennial.org.uk/home/ways-we-can-help/budgeting-tool-2/Mental health support: https://perennial.org.uk/bigwhitewall/If you want to find out more about Perennial support in these unprecedented times: https://perennial.org.uk Want support with your marketing and business plans? Join our group coaching every month. Just become a member of The Landscaper’s Circle to find out more: https://www.thelandscaperscircle.co.uk/pricing/ coaching starts today 29th April!Any questions email us: [email protected]

We recently sent out a number of surveys to our members, social followers and subscribers. The response was brilliant but gave us a chance to tweak our marketing, our offering and focus on the number one want/need at this moment support! Why are we sharing this with you guys? Well we think you can benefit from using surveys and feedback in your landscaping or garden design business. They are an awesome way to find out the current state of the market, showing you how to serve your clients better, pivot the business (if needed) and grow the business moving forward.Now more than ever we need to keep in touch with our clients and potential customers and a survey is a great way to do so. If you want to find out how easy it is to create a survey, how to use the results and know what support is out there for you then this is the show for you.KEY TAKEAWAYS•The value of feedback•How to create a survey•How to create actions based on feedback•Opportunity to generate testimonials•Helps build out Avatar profiles•Good for launching new services/products•Find out ‘why us’•Create a shift in your marketingVALUABLE RESOURCESSurvey Monkey: www.surveymonkey.com Webinar 1 – Getting More Customers: http://thelandscaperscircle.co.uk/apl-masterclass/ Webinar 2 – Tracking, Algorithms & Paid Ads: https://www.thelandscaperscircle.co.uk/tracking-success-webinar/ Webinar 3 – Thursday 30th April at 10am: https://www.thelandscaperscircle.co.uk/save-time-marketing-masterclass/ Want to know more about the Association of Professional Landscapers (APL) click here: https://www.landscaper.org.uk If you want to find out more about Perennial support in these unprecedented times: https://perennial.org.uk Don’t forget The FINAL Quarantine Games on Instagram Thursday 23rd April at 8.30pm LIVE come join us @thelandscaperscircleWant to join our group coaching every month? Just become a member of The Landscaper’s Circle to find out more: https://www.thelandscaperscircle.co.uk/pricing/ starts 29th AprilAny questions email us: [email protected]

In today’s show we are discussing pricing and value. The problem most of us landscapers facing is competition undercutting our prices and feeling we should be forced to follow to secure projects. We are here to say don’t even think about dropping your prices.We are here to show you how to price based on value given. How to find the right customers (avatars) and how to specifically target them through sniper marketing tactics. Stop using the scattergun approach to marketing and get clear on who you want and why they want you.There are two questions you need to ask yourself when dealing with every enquiry…listen to the show to find out more!KEY TAKEAWAYS•Mindset, mindset, mindset•Pay cheap pay twice•The price is what you pay, value is what you get•Sell more by adding value•Pricing all aspects of your service well•Be comfortable with the prices you set•Know your customers ‘why’•Overcome objections•Ask two important questions of every enquiry•Look at your customer avatars•Adopt sniper marketing tactics•Stop thinking sales is not you•To close a sale is your jobVALUABLE RESOURCESJoin us on the second Marketing Masterclass Webinar all about tracking your marketing success (and failures), algorithms & paif for advertising. All in conjunction with The Association of Professional Landscapers tomorrow at 12pm! Register your place here: https://www.thelandscaperscircle.co.uk/tracking-success-webinar/ To just get in touch or request more support email: [email protected] Don’t forget to follow us @TheLandscapersCircle on Instagram and join us for some fun and games tonight for The Quarantine Games at 8.30pm on Instagram Live! Win lots of freebies and have some fun!

In today’s show we are discussing the importance of knowing the value of your time and more importantly how this reflects in the tasks you choose to do. We are discussing the £10 per hour jobs vs the £100 per hour jobs. How to create routine in this unprecedented time of working from home and what you can be doing to get ahead.It is no secret that we are in a state of reflection, strategy, growth and development. We are in the unique position that we have time to work on the business rather than in it and we have this extra time to plan our way forward.So, sit down, take a moment and listen to this episode if you want to take charge of today to make a better tomorrow. Plan your next steps, look at your goals and start taking some purposeful action. Enjoy!KEY TAKEAWAYS•What’s the value of your time?•Time tracking – how to and what it tells you•What tasks can you eliminate?•How do you add more systems to make business easier•The importance of outsourcing £10 tasks•Plan your customer journey•Creating a routine for now and adapting for the new normal•Mindset •What’s your end goal?•Begin with the end in mind •Create actionable steps to move the business forwardVALUABLE RESOURCESAccess our Productivity Planner here: https://www.thelandscaperscircle.co.uk/building-success-productivity-planner/Make your social feed happy at: https://www.instagram.com/thehappynewspaper/Join us on the Marketing Masterclass Webinar in conjunction with The Association of Professional Landscapers tomorrow at 10am! Register your place here: https://www.thelandscaperscircle.co.uk/apl-masterclass/To just get in touch or request more support email: [email protected] Don’t forget to follow us @TheLandscapersCircle on Instagram and join us for some fun and games on Thursday in The Quarantine Games at 8.30pm on Instagram Live! Win lots of freebies and have some fun!

In today’s show we are giving you three tips on how to win more business by standing out against your competitors. During this downtime we see an opportunity for reflection and rejuvenation. By that we mean looking at yourself, your business and looking to improve and rejuvenate the brand, the message and the way you do business when the world gets back to normality.We are setting you three tasks to do that will help you improve your business moving forward. We want you to spend this time doing something positive for your business so that it is in a better position to handle the enquiries that will be flooding in. So, grab a pen and paper and get ready to take some notes so that you stand out from your competitors and make the right customers want to work with you over other landscapers and designers.KEY TAKEAWAYS•What makes you different to your competitors?•How can you learn from your competitors?•Who are you real competitors?•Some competitors won’t be able to weather the storm, make sure you do! •Price shouldn’t matter and it shouldn’t be cheap•The power of surveys•Looking outside the industry can kick off creativity•You are the reason people buy from your company•Ignore the ego!•Put your personality into your brand•The main goal is to stop people buying on price•The emphasis is on getting the client to see the value in choosing you!•More Instagram & branding tips Quote of the day: “Competition is a good thing. It forces us to do our best” Nancy Pearcey VALUABLE RESOURCESSurveys via Survey Monkey: https://www.surveymonkey.co.uk To continue learning improving your business or just want some support from us visit: www.thelandscaperscircle.co.uk To just get in touch or request more support email: [email protected] Don’t forget to tag us in any photos of you doing the three-step plan @TheLandscapersCircle on Instagram

Coronavirus – what’s the confusion in working practices, what facts are out there for us landscapers and what should we be doing about it.The government announced yesterday evening that the UK was on lockdown for three weeks with only essential workers and those that cannot work from home able to continue working. This has brought about numerous discussions on landscaping forums and many questions have arisen with further information saying construction workers can work.Join us on the podcast today to discuss the facts, the questions and what things you can be doing to keep your business going and mental health improving if you are at home self-isolating. Lots to talk about and an exciting announcement of how we at The Landscaper’s Circle can help you through this time.KEY TAKEAWAYS•Covid-19 what’s the confusion around self-isolation?•Why is no-one taking it seriously?•How can the government help you•Tips on what you can be doing when working from home•Turning a negative into a positive•Reviewing your business•Re-setting your goals•The importance of innovation•Planning your way forward out of a crisis•Mindset is keyQuote of today: “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty” Winston ChurchillVALUABLE RESOURCESGovernment help for businesses: https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/covid-19-support-for-businesses Go here for information about furloughed workers, VAT deferred payment, business interruption loan and more.Positive thinking – Brian Tracy - https://www.briantracy.com/blog/personal-success/positive-attitude-happy-people-positive-thinking/ To continue learning how to market your business, know your numbers or just want some support from us visit: www.thelandscaperscircle.co.uk If you want to claim your 30 day FREE trial with The Landscaper’s Circle use the code 5FREE at the checkout: https://www.thelandscaperscircle.co.uk/monthly-membership/To just get in touch or request more support email: [email protected]