What’s the point of a sports agency? Big Sport sits at the epicentre of content, media & technology, offering fame & engagement to the right brands with the right strategy.But get it wrong & sponsors face the backlash of fans & viewers alike, so the value of good advice comes at a premium.This week, The Line tackles the big questions facing the agency sector, which has evolved from its corner in the comms industry to offer a wide range of services for clients, from brands & media, to rights holders & social platforms. Two leading sports strategists, Henry Chappell & Rupert Pratt, talk about the future of the agency sector, from small specialist shops to the role sport plays in the major marketing networks. We talk content, Facebook, Intellectual Property & the soap opera that is Formula One.

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