What You’ll Learn in This Episode:

1. Meet Bethany Stachenfeld:

• Bethany is the CEO and Co-Founder of SendSpark, a fast-growing video prospecting platform.
• She has over 65,000 users on the platform and recently raised $3 million in funding.
• Recognized by Pavilion, Demandbase, and RevGenius as a rising star in B2B sales and marketing.

2. The Evolution of Bethany’s LinkedIn Presence:

• Initially, posting on LinkedIn was just one of many growth experiments for her startup.
• Over time, LinkedIn became a key channel for building SendSpark’s brand and driving revenue.
• Bethany grew her LinkedIn audience by 10K+ in six months, now boasting nearly 25K followers.

3. Why LinkedIn Works for Early-Stage Founders:

• It’s an authentic, cost-effective way to reach potential customers and investors.
• Bethany shares how she refined her voice by “writing to her past self” and sharing unique insights.
• The SendSpark team actively encourages LinkedIn posting to amplify their brand presence.

4. Using LinkedIn Engagement to Drive Revenue:

• Bethany’s team leverages tools like Expandi to scrape LinkedIn engagement data.
• They send personalized video messages to users who engage with relevant content.
• This strategy delivers a 30% reply rate on LinkedIn outreach—significantly higher than email campaigns.

Key Quotes from Bethany:

• “I decided that the person I would talk to on LinkedIn is me from the previous week. If it helped me then, it will help someone else now.”
• “Talking about what you’re building might feel scary at first, but it’s the best way to connect with your audience authentically.”
• “We’ve created a culture at SendSpark where we hold each other accountable for posting on LinkedIn—it’s part of our DNA.”

Tactical Takeaways You Can Apply Today:

1. Talk to your past self: Post what you’ve learned recently. If it was new to you, it will be valuable to others.
2. Use LinkedIn engagement data for outreach: Identify who’s engaging with your content and reach out with personalized messages.
3. Create a company culture around LinkedIn: Encourage your team to share their insights and experiences to amplify your reach.

Stay Connected:

• Follow Bethany Stachenfeld on LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/
• Learn more about SendSpark: https://www.sendspark.com
• Follow your host Brad Zomick on LinkedIn: https://www.linkedin.com/in/bzomick/

If you enjoyed this episode, leave a review and share it with your network! Subscribe for more unfiltered conversations from LinkedIn power users, founders, and executives.

Welcome to the LinkedIn Famous podcast! In this debut episode, host Brad Zomick, founder of Spectamur, shares his journey from SaaS marketing leader to personal branding consultant. Discover why building a personal brand on LinkedIn is essential for modern B2B leaders and how the platform has evolved to become the go-to space for thought leadership, trust-building, and driving real business results. Brad breaks down what to expect from future episodes, including insights from LinkedIn power users, founders, and creators who’ve built influence and pipeline through authentic content.

What You’ll Learn in This Episode:

1. What to Expect from the Podcast:
   • Interviews with LinkedIn power users, founders, and creators.
   • Deep dives into strategy, content, networking, and tools.
   • Practical takeaways you can apply to your LinkedIn presence immediately.
2. Who Should Listen:
   • This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
     • Build a personal brand that drives demand.
     • Learn the latest strategies for LinkedIn content, networking, and outreach.
     • Use LinkedIn as a tool for business growth.
3. Meet Brad Zomick:
   • Brad’s background as a SaaS marketer with over 12 years of experience.
   • Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
4. The Evolution of LinkedIn:
   • How LinkedIn became the go-to platform for B2B branding during the pandemic.
   • The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
   • Why LinkedIn is now considered the “new SEO.”
5. Why LinkedIn Works:
   • People influence people: The power of trust and thought leadership in buying decisions.
   • Data insights:
     • 52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
     • In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).

Memorable Quotes:

1. “LinkedIn is the new SEO. The content is just in a different channel.”
2. “People influence people. People buy from people they know and trust.”
3. “B2B sales and marketing have fundamentally changed. It’s time to adapt.”
4. “Sometimes, you just need to be around long enough, doing something meaningful, to get recognition.”
5. “Building a personal brand isn’t about fame; it’s about impact and driving results.”

Stay Connected:

📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• LinkedIn: linkedin.com/in/bzomick
• Spectamur Website: spectamur.com
• Linkedin Famous Substack: linkedinfamous.substack.com
• LinkedIn Famous on LinkedIn:  linkedin.com/company/the-linkedin-famous-podcast