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John Espirian is the first-ever guest of Weiss Advice from the UK. John offers content writing services for your websites, social media, and his specialty, LinkedIn. John calls himself a LinkedIn nerd, and on today’s episode, he shares his insights, experiments, and the science behind it. Join us, and together let’s find out how to make the best out of the LinkedIn experience.

[00:01 – 07:38] The LinkedIn Nerds

• Making the best out of LinkedIn
  • John talks about his insights, experiments, and the science behind LinkedIn

[07:39 – 23:57] Boost Your LinkedIn Presence

• Are you just starting out on LinkedIn and still learning the ropes? Listen and boost your LinkedIn presence with John’s tips!
• Preparing for the future of LinkedIn
  • John shares strategies that will be useful moving forward

[23:58 – 31:18] THE FINAL FOUR

• What’s the worst job that you ever had?
  • Being a frontline call center support agent.
• What’s a book you’ve read that has given you a paradigm shift?
  • Deep Work by Cal Newport
  • Known by Mark Schaefer
• What is a skill or talent that you’d like to learn?
  • Learning to play a musical instrument.
• What does success mean to you?
  • When I don’t have stress in my day
  • Being around the people that I want, doing the work that I want to do, and not having to have worries about money.
• Connect with John. See the links below.
• Final thoughts

Tweetable Quotes:

“Whatever your brand values [are], you identify that. They need to come out in everything that you do.” – John Espirian

“All good content in social media starts a conversation. That’s all it’s meant to do.” – John Espirian

Resources Mentioned:

• Content DNA by John Espirian

 You can connect with John on LinkedIn or through his website https://espirian.co.uk/

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