How did lipstick become a key economic indicator? Why is Paris the beauty capital of the world? And what can we learn from South Korea’s booming male cosmetics market? 

In this episode, we’ll interview economist Daniel MacDonald and textured hair expert and entrepreneur Dr. Aude Livoreil-Djampou. We'll take to the streets of Paris, asking people what "French beauty" really means. And finally, we’ll fly to Seoul and speak to Shawn Issure, a content creator and K-beauty expert, who is joined by a translator and talks about the rise in male beauty consumption.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.