The Lisa Bean Podcast

In today's funnel marketing podcast, I'm going to show you six super smart and very simple ways to get more sign ups to your email list. I am using each of these funnel marketing hacks right now and each one can be implemented in less than an hour!

In today's episode you will learn:

0.52 Why it's so important to create something original and very special if you want funnel marketing to work for you in a major way.

1.46 What I'm doing in my online six figure business to generate leads right now, using an example of a key programme I run called Expansion Business School.

2.36 Why it's so important to demonstrate value in your marketing funnel, and exactly how you do that.

3.37 What freebie I created in my funnel to sell spots on my business school programme.

5.37 6 ways to link to freebie, including turning high performing social posts into ads and adding your freebie to your email signature!

*** 

Content I mentioned:

The truth about funnel marketing and what it really takes to win new customers using this technique: https://youtu.be/6ZosqC5rB5A

Looking for my epic new 33 page guide, what it really takes to build a scalable six figure business? You can find out more and download it here: https://daretogrow.co.uk/sixfigures

***

About Lisa:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing. She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet.

***

Free guide:

Stop Faffing Start Scaling - Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures

***

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook

PRE-EX STARTUP SCHOOL: https://daretogrow.co.uk/preex

EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion

***

Let's Connect:

MAILING LIST: https://daretogrow.co.uk/hoorah

FACEBOOK: https://www.facebook.com/daretogrowuk/

TWITTER: https://twitter.com/lisambean

INSTAGRAM: https://www.instagram.com/daretogrowuk/

LINKEDIN: https://www.linkedin.com/in/lisambean/

TIKTOK: @lisabeanuk

No BS, straight up advice about what it takes to launch a business and start making money now.

The truth? When you first start out, you're not really launching a business in the beginning. You're actually creating a product or service and adding value in the market.

What does this mean? Well, in year one, I wouldn't ask: How can I become a millionaire? Or how do I hit six figures? Instead I'd ask: What would it take for me to replace my salary over the next 12 months? Or - what can I sell to make £2000 - £4000 a of sales each month.

Having launched three businesses FROM SCRATCH with no business background, no business degree and no funding, there are four things I did every time. And I'm going to share this with you in today's video. But get ready, this one is energised, fast-paced, motivating and practical, today's installment should really get you moving!

P.s. Did you know I'm launching a start up school called Pre-Ex? It's launching November 2020 click the link to find out more and join the waiting list if you're curious!

https://daretogrow.co.uk/preex/

Content I mentioned:

How to get your start up off the ground: Lessons from my business origin stories! https://daretogrow.co.uk/business/how-to-get-a-start-up-business-off-the-ground/

How to sell in business: Lessons from my million pound seller Mum! https://daretogrow.libsyn.com/how-to-sell-anything-in-business-amazing-guest-expert-in-sales-my-mum-mary

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX START UP SCHOOL: https://daretogrow.co.uk/preex/  EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/  TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/  LINKEDIN: https://www.linkedin.com/in/lisambean/  TIKTOK: @lisabeanuk

Bio:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version.

Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self-confessed video geek and regularly releases vlogs of her travels and business journey.

The DTG community (you!) sent this book to #2 on Amazon in the first few days of it going live. That blew me away!

Looking back, I feel really lucky that we were able to run this book launch night in February, weeks before the UK went into lockdown. Little did we know, it would be our last live gathering of 2020. Thank goodness we went out in style!

And so, with extracts from the talk I delivered live on the night of my first ever book launch, tune in to find out:

• Where the name for the book came from
• What happened when I FIRST saw the book (erm lol!)
• Why coaches NEVER raise their eyebrows
• What Alice tried to take through airport security!!
• How my Grandma made everyone laugh halfway through my live talk!

Thank you again to everyone who bought a copy, bought another copy for friends and then left me a review on Amazon! Hands down the best community going!!

Looking to buy a copy of the book? You can find links to Amazon and links to buy a signed copy here - https://daretogrow.co.uk/thebook

We’re running a live online book club for First Sh!t Version on 25th November 2020, 7pm. Click here to register your spot …and of course, don’t forget to read the book ahead of time haha!

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX START UP SCHOOL: https://daretogrow.co.uk/preex/  EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/  TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/  LINKEDIN: https://www.linkedin.com/in/lisambean/  TIKTOK: @lisabeanuk

Bio:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version.

Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self-confessed video geek and regularly releases vlogs of her travels and business journey.

If you want to win more ideal customers in your online business in 2021, then you have to start thinking differently about the way you show up, lead people through change and market your online business...now.

In today's podcast episode, I'm going to talk you through three unique thoughts for being a leading online course provider in 2021.

I hope you enjoy this episode. If you do, please be sure to subscribe and leave a little review so other listeners know what to expect!

Lisa

Looking for that free 33-page guide I mentioned on what it really takes to build a scalable six figure business online? You can access it here - https://daretogrow.co.uk/sixfigures

My brand new start up school is launching November 2020. Be sure to get your name on the waiting list if you’d like to hear more about this programme when it launches! https://daretogrow.co.uk/preex/ 

Ready to scale up? Check out my Scale Up School - Expansion Business School - https://daretogrow.co.uk/expansion

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX START UP SCHOOL: https://daretogrow.co.uk/preex/  EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/  TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/  LINKEDIN: https://www.linkedin.com/in/lisambean/  TIKTOK: @lisabeanuk

Bio:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version.

Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self-confessed video geek and regularly releases vlogs of her travels and business journey.

It’s no secret that DARETOGROW is not my first business. It’s my third!

I’ve also launched a graduate recruitment company, which I later sold, and a half a million pound marketing agency which I later dismantled to follow my dreams of running a coaching and training business online.

All three businesses I launched from scratch. And in all three businesses I did one very specific thing to get them off the ground.

In today’s episode, I’m going to share with you:

• What it takes to get a brand new start up off the ground
• How to dramatically speed up the process and increase your chances of start up success
• A way of thinking that leads to more sales, more quickly.

I hope you enjoy this episode. If you do, please be sure to subscribe and leave a little review so other listeners know what to expect!

Lisa

My brand new start up school is launching November 2020. Be sure to get your name on the waiting list if you’d like to hear more about this programme when it launches! https://daretogrow.co.uk/preex/

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX START UP SCHOOL: https://daretogrow.co.uk/preex/  EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion 

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/  TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/  LINKEDIN: https://www.linkedin.com/in/lisambean/  TIKTOK: @lisabeanuk

Bio:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version.

Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self-confessed video geek and regularly releases vlogs of her travels and business journey.

The question so many online marketers ask: How much should I give away for free vs. what should I keep back in my paid programmes?

Well! In today’s episode I’m going to tell you my approach to 'funnel' marketing and how I decide what to give away and what to keep back. 


I'll also be giving you a little more insight into the business model behind DARETOGROW – what programmes I run, how they are evolving and how I use funnel marketing to sell places on those key programmes.

Today’s episode was filmed in Nice in France! Our final Europe vlog before our 27 hour drive home! Catch the full vlog on YouTube. Search for DARETOGROW TV, episode 288.

Free guide: Stop Faffing Start Scaling

Free 33-page guide explaining the three things you MUST prioritise to build a scalable six figure business online - https://daretogrow.co.uk/sixfigures

Work with me:

BUY THE BOOK - https://daretogrow.co.uk/thebook PRE-EX START UP SCHOOL: https://daretogrow.co.uk/preex/  EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah FACEBOOK: https://www.facebook.com/daretogrowuk/  TWITTER: https://twitter.com/lisambean INSTAGRAM: https://www.instagram.com/daretogrowuk/  LINKEDIN: https://www.linkedin.com/in/lisambean/  TIKTOK: @lisabeanuk

Bio:

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version.

Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

NOPE! The 'freebie' part of your marketing will NOT land you sales. That's just not what it's for. Your freebie is the start of the process in funnel marketing and it has a very specific purpose. And that is NOT to make sales!

But of course...avoid it at your peril!

In today's episode I'm going to tell you the truth about funnel marketing in 2020 including:

• What role your freebie plays if not 'to generate sales'?
• How to effectively use your freebie in the wider funnel marketing process to actually sell online.
• How to dramatically increase your online sales using a different approach to funnel marketing you might not have considered yet.
• And how to adapt your funnel so it's appropriate and effective in today's world.

Now, rather than just 'tell you', I'm going to use a very specific example to help you understand this properly. It's a funny one but I think you'll like it!

P.s. If you want to go further with this, I've just finished writing a really rich 33 page PDF explaining funnel marketing in a lot more depth, along with the three bridges we must build and cross to build a six figure online business.

The new guide - Stop Faffing Start Scaling - is available now... (and yes, this is a freebie!)

https://daretogrow.co.uk/sixfigures

Other links I mentioned:

• Expansion Scale Up School - https://daretogrow.co.uk/expansion/
• Pre-Ex Start Up School - https://daretogrow.co.uk/preex/

BIO

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet.

LINKS:

Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP.

Work with me:

EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook

My Kit:

MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK

Useful Links:

WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

In today’s episode, I talk with meditation teacher and friend Nicky Thackray!

A few years ago Nicky felt burnt out, fed up and hungry for more in life and work. She was trapped in the classic “I earnt great money and had a great career but I wasn’t happy and felt stressed out all the time”.

In today’s honest, funny and heart-warming episode, you will hear:

• How Nicky went from being a meditation sceptic to full time meditation teacher… online!
• What it really takes to make the big changes in life and go out on your own as a business owner.
• The truth about ‘getting back into alignment’ in life and work.
• What Nicky did to take radical responsibility for her own happiness.

Plus Nicky shares two fab exercises you can try today to reduce stress, get back in control and prepare for those major life changes ahead! I use both of them!

***

To find out more about the free Kickstart course Nicky mentioned in today’s episode, click here: https://myzendays.com/the-kickstart/

To try out Nicky's brand new 7 day meditation challenge, click here: Meditation challenge 

Follow Nicky on Facebook here - https://www.facebook.com/nickyzendays 

About Nicky:

Since the beginning of 2018, I’ve been making it my business to teach people how to calm their mind, boost their happiness, and supercharge their life. It’s what I most love doing.  

I’ve been honoured to train at companies including Sky, Amey, and Opencast, speak at corporate events, run private retreats, be featured in magazines, and teach people the skills they can use to combat stress and enjoy their lives on a new level.

My Zendays mission is simple: to inspire you to become a Wellbeing Warrior in your own life, fearlessly protecting your peace of mind and learning how to be happy. 

I live in Tynemouth with my husband, daughter and son and spend my time coaching, speaking, creating powerful meditations, and writing about how to live a happier life.

BIO

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet.

LINKS:

Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP.

Work with me:

EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook

My Kit:

MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK

Useful Links:

WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

In a secret village on the top of a mountain. We saw the storms before we felt them. We heard the news days after it happened. And we were so cut off we could finally hear our own thoughts.

Getting away from 'it all' is a blessing. Whether you head camping, rent a cottage for a weekend or just switch off the WiFi router, magic comes from the space we create.

In today's episode, I'd love to share with you three wonderful things I loved about the space in Lake Como - from the bells on the cows and the late night coffees with the locals, to the quiet peaceful sun rises over the lake. It's all in here. Enjoy!

BIO

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet.

LINKS:

Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP.

Work with me:

EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook

My Kit:

MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK

Useful Links:

WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk

Strategy is a military term. It comes from the Greek word strategos meaning ‘generalship‘… I take it to mean ‘How can I achieve that outcome with these resources, this time and this landscape?’.   Being strategic in your business means having an approach that uses the resources, time and opportunity you have in a smart, albeit ambitious, way. And it means ruling out just as much as you rule in.    I think this is one of the biggest mistakes entrepreneurs make when trying to get to build a six figure business. They try to deliver on two strategies at once. But often it’s because we just don’t understand strategy or how to think about it!

So, in today’s podcast episode I’m going to share with you a ridiculously simple way to think about strategy in business!

Enjoy!!

BIO

Lisa Bean is the founder of the multiple six figure business DARETOGROW and author of the Amazon topping book First Sh!t Version. Through her online programmes she teaches purpose-driven entrepreneurs how to launch a business to make a living doing what they love and how to scale that business to six figures online.

Having sold over £1m of services in her businesses (across marketing, recruitment and online training), Lisa specialises in helping people craft their stand out message, launch their offer and scale using funnel and content marketing.

She is a self confessed video geek and regularly releases vlogs of her travels and business journey.

From the UK originally, Lisa recently put her belongings into storage to travel around Europe with her partner and whippet.

LINKS:

Love this content? Be sure to hit SUBSCRIBE and tell me with a THUMBS UP.

Work with me:

EXPANSION BUSINESS SCHOOL: https://daretogrow.co.uk/expansion BUY THE BOOK - http://daretogrow.co.uk/thebook

My Kit:

MAIN DSLR CAMERA BODY: https://amzn.to/2ILINFG MAIN CAMERA LENS: https://amzn.to/2GPsmXc MAIN CAMERA MIC: https://amzn.to/2LunKZX BEST PORTABLE VLOG CAMERA: https://amzn.to/2GNORfg AFFORDABLE STUDIO LIGHTING: https://amzn.to/2sbOaqK

Useful Links:

WHERE I GET MY MUSIC: https://artlist.io/Lisa-181108  ADOBE CREATIVE SUITE: https://adobe.ly/2kqZQ5A

Let's Connect:

WEBSITE: https://daretogrow.co.uk/  MAILING LIST: https://daretogrow.co.uk/hoorah  LINKEDIN: https://www.linkedin.com/in/lisambean/ TIKTOK: @lisabeanuk