The Lisa Bean Podcast

So many good-hearted entrepreneurs are afraid to post content for so many reasons. But it's holding the good ones back from being of service, and well - changing the world!

In this episode, I've really tried you inspire you on the content creation front, break down some myths about content creation and show you three key things to nail when making your own content.

So press play to learn:

Why it's so important to build value up front, and how this directly correlates with online sales, you winner!

The truth about content creation, how long it takes, and why this investment is worthwhile! (This is take five, doh!)

The three very specific things that make up your profile as an online business owner, and how to start leveraging them today!

How to build trust, increase buyer confidence and grow your business.

How to use modern media to increase your 'range' / reach in 2024.

Remember: Your 'profile' is your authority in the market place. The bigger (or more relevant) your profile is, the more you can help people and the more you can sell.

Therefore, by focusing on building your profile (and leading up front with value-based AND more personal content), you're really focusing on preparing your business to win more wonderful clients short and long-term. Who can say no to that?

USEFUL LINKS:

Recent workshop - How to build your profile online, focusing on the unique kernel of your marketing idea, offer and message - https://lisa-bean.com/workyouredge/

Web site - https://lisa-bean.com/

Instagram - https://instagram.com/lisabeanuk

Book - https://www.amazon.co.uk/First-Sh-Version-purpose-entrepreneurs-ebook/dp/B0842X4ZG7 #onlinebusiness #onlinemarketing

2024 is coming! In this video, I'm sharing with you the five biggest insights I have, including:

• How to create content your community can't wait to see 'land' each week!
• What I think about qualifications and the role they'll play in your niche.
• How to build your business for longterm success by moving beyond 'educator' to xxxx.
• Why we absolutely need to see 'YOU' on social media.
• How to think about the work you do and the results you get to stay in the race.

Specifically, I'm showing you the role you will play in your communities in 2024, how we need you to lead us, and how small shifts in perspective will change the game overall for you in your life and business.

This episode is instructional and motivational. I really hope you enjoy it!

I'd love to hear what you've discovered, drop me an email and let me know!

Resources:

• Check out my website
• Connect with me on Instagram
• Connect with me on Facebook

This week, I've got a big bold claim.

By the end of the episode, I'm going to have shown you how to find the one big subconscious block that is holding you back from everything you want in your life and business. And I'm telling you now it is hiding in plain sight. I'm going to show you how to spot it, and then we're going to work through how you actually resolve it.

What I'm covering in this episode:

• 3 things to think about if you want to make a change in your life or business
• How it's possible that your big block is right under your nose
• Why your excuses should be called excuses even if they are highly relevant
• Questions to ask yourself and discover what's hiding inside your excuses
• How to go six levels deeper into the story that's plagued your life
• Rewards and how to figure out what's driving you

The exercises I'm sharing with you are designed to help you find that sneaky little subconscious story you're so used to telling yourself, that you're not even registering it anymore. And when you see it, you're gonna go, I knew that, it was so obvious!

I'd love to hear what you've discovered, drop me an email and let me know!

Resources:

• Check out my website
• Connect with me on Instagram
• Connect with me on Facebook

When I think about thought leadership, what comes to my mind is this: a thought leader is someone worth following.

And why is that someone worth following? Because they are full of deep insights, wisdom, experience, life lived and most of all, they have practiced sharing their message consistently over a long period of time. So practice is the word you want. You're not going to get good in your head, you get good by putting stuff out in the world, seeing how it lands, getting feedback, and building your message one person at a time.

In today's episode, I want to share with you what you can do with your thought leadership, and talk you through six key things that you can consider when developing yours.

Here's what I cover:

1. Direction
2. Truth
3. Wisdom
4. Insights
5. Hope
6. Courage

Thought leadership is what it takes to build a scalable six-figure online business making a living doing what you love, from a place of passion and purpose when you're a good hearted entrepreneur. So if you're ready to do some challenging thinking and develop your unique thought leadership, join me on this episode, it's a juicy one!

Resources:

• Download my FREE Guide: Write Your Thought Leadership
• Check out my website
• Connect with me on Instagram
• Connect with me on Facebook

This weekend, I attended the Hay House Writer's Workshop about writing and publishing a book and took enough notes to write a book!

It was phenomenal - the energy, the people, the content, the speakers. I will tell you up front: I highly recommend this event to any good-hearted person who dreams of writing and publishing their own book.

But - the event didn't just teach you how to finish that book and get it out there in the world. It covered so much more including:

• How and why you should be building community now, and how to do that if you're reluctant.
• What you must know before writing a book, and how this will help you build your business too.
• How to put together your book proposal and what publishers really want to see.
• The importance of writing from 'spirit' and joy instead of ego, and how to make that transition.

There was such a beautiful energy at the event; an energy of 'being of service'.

There was also a very strong message about writing with joy. You put a lot of 'life force' and energy into a book so don't make it a slog - make it joyous.

Anyway, I don't want to give it all away. Press play. I think you'll get a lot from today's episode about business, marketing and purpose, as well about about writing your book and getting published.

Additional resources I mention in the episode

• Hay House Writer's Resources - https://www.hayhouse.co.uk/writers-resources
• Kris Carr's beautiful new book I am Not a Mourning Person - https://kriscarr.com/book
• Kelly Notaris and KN Literary Arts - https://knliterary.com/
• Kelly Notaris's book - The Book You Were Born to Write - https://knliterary.com/born-to-write-homepage/
• Sonia Choquette and her incredible list of books - https://soniachoquette.net/my-books/
• Vex King on Instagram, author of Good Vibes, Good Life (huge bestseller!) https://www.instagram.com/vexking/?hl=en
• Simone Heng - Human Connection Specialist - https://simoneheng.com/
• First Sh!t Version, my book on Amazon https://amzn.to/3MpcWgK :-)

Let's connect:

• Check out my website
• Connect with me on Instagram
• Connect with me on Facebook

How do you develop a mindset for success that you want in your online business? And how do you practice and maintain it?

I want to share with you three key ideas that have transformed the results that I see in my life. Let me be honest with you right away - they all came from pain. Because without the pain of rock bottom, I wouldn't have learned what I'm about to share with you today, and I wouldn't have gotten the results that I got in the years that followed.

I'm also going to give you some journaling prompts to help you answer deep and important questions about your desires, thoughts and actions, so you can upgrade your mindset and start rocking those online sales!

What is Covered:

• How to find out what's stopping you from achieving the results that you desire
• Be, Do, Have vs. Have, Be, Do and what that means
• How to overcome the dissonance between your vibration and your reality
• Ways to structure your projects and outcomes to stay motivated
• Using life itself as your feedback mechanism for changing it
• The power of tweaking your environment to inspire mindset change
• How to learn to feel in alignment with your vision and let that feeling expand

Additional resources to help you upgrade your mindset:

• Les Brown - a renowned motivational speaker
• Atomic Habits: An Easy & Proven Way to Build Good Habits and Break Bad Ones by James Clear
• The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich by Tim Ferris
• Greenlights by Matthew McConaughey
• The Secret by Rhonda Byrne
• The Almanack of Naval Ravikant: A Guide to Wealth & Happiness

Let's connect:

• Check out my website
• Connect with me on Instagram
• Connect with me on Facebook

If you're feeling overwhelmed in your business and life, it's very likely to be both of them together. Overwhelm comes in different shapes. You feel like you're running out of money, there's never enough time for what you have to do, and there's pressure on you to know all the answers.

If that's how you feel, know that it is so normal for entrepreneurs.

But I can't allow you to continue down that path. We can change it, and in this episode, I'll talk you through a three-step process to deal with overwhelm.

What You'll Learn:

• Defining true goals: What am I actually trying to do here?
• Defining the path: What is the vehicle that's going to get me there?
• How to know the difference between tactics and long-term strategy
• Safety first: identifying what makes you feel safe
• What it really means being in your power

I'll leave you to work through these steps with a quote by my mum who said, "Lisa, you can be anything, you can do anything, you can do it all, but you can't do it all today." So calm down, tune in and pick one or two things that resonate with you that you can do today.

Resources:

• Check out my website
• Conenct with me on Instagram
• Connect with me on Facebook

When you do a launch as a coach or a trainer, you win your customers and that feels great. Then six months go by, you're so busy delivering for the customers that you forget to go out selling. And now you're back to square one - there's no cash coming in and you're in big trouble.

The remedy for that is building a strategic six-figure business that generates a pipeline of leads for your business. If you want to know how to do that, in this episode I'm going to give you four key pointers for building a strategic six-figure business packed with leads.

Here's what I cover:

• How having a timeline helps you sell more
• Back to basics: your offer and your customer
• How to tap into algorithms to help the customer choose you
• How to build a funnel that works without your full presence

Once you nail these four levels, you'll never run out of leads or pipeline again. That is how building a strategic six-figure business works. And If you want to learn a little bit more, I've written 30 pages explaining exactly how to do this. Get your free download here: https://lisa-bean.com/six-figures/

Resources:

• Check out my website
• Conenct with me on Instagram
• Connect with me on Facebook

How do I make money in my business today? That's the question I get asked a lot.

If you're a coach or a course creator and you're doing it all, from planning the launch, delivering on it, to dealing with taxes - it's a lot, I understand. And so entrepreneurs sneakily love to say - I'm too busy to sell. Now, let's get this straight: to be an entrepreneur is to sell stuff. It is so stressful to be delivering all the time only to watch the money run out and all of a sudden find yourself trying to make something up and go out to the market again.

This episode is going to tackle what happens if you're in that situation. I'll share three things you can do to make more money in your business right now and start getting cash in immediately.

Here's what I cover:

• How to finalise your offer and get it in front of your ideal clients
• Creating attraction events to allow people to feel your energy
• How you can refresh and update your current offer

And here's my invitation for you: I'm inviting you to work through the three ideas I share in this episode this week, and then next week I'll come back diving deeper into another question - how do I build a strategic six-figure business?

Resources:

• Brand new free guide: How to write an epic 'attraction event' to fire up engagement and sales in your onlilne business: download here >>
• Check out my website
• Conenct with me on Instagram
• Connect with me on Facebook

How odd is this concept: 75% of your job as an entrepreneur, trying to build a multiple six figure thing, is sales and marketing.

I mean: If you're wondering what you should be doing today, it's this:

- Making offers and making them better - Posting content and building audience and pipeline - Adding value to future customers and making sales

Once those jobs are ticked, you can raise your invoices, book your calls, reply to the person quoting you insurance. These jobs are secondary. Your main job is to market and to sell.

Again…

Your main job as an online coach / provider is to market and sell.

How does that sit with you? Does it feel weird? I bet it does. Good people who feel driven by purpose ALSO have a feeling deep down that selling is a bit odd. We want to share our gifts and knowledge, and we want to help...for free.

You can of course build a model like that, where you give away your gifts for free. But you'd have to make your money elsewhere. A lottery win. Marrying into money. A job. Another business that funds this one.

Or…you can build a model where you get to add a lot of value, and make a lot of sales. That's what I'm talking about in today's video but first, a little more context…

I know you might feel like you're wasting your time editing a video that only 100 people see. You wish you were better on camera / at editing / with lighting. You wish you could afford to outsource it. You wish more people would see it.

You might feel frustrated, like 'Argh, that'll do', finalising the sales page for your next offer, knowing you're anxious about selling. You wish someone could just send you the clients. You wish selling was easier.

But this is business: marketing, selling; learning to move people to action. The very nature of being an entrepreneur means learning how to provide value in exchange for money. And like anything worth doing, it is truly a skill that requires mastery. It takes time and hours in. Again… Marketing and selling are skills that require mastery.

And the more time and effort you put in, the better you will get.

You WILL be better at positioning value if you craft 20 offers in a year instead of three. You WILL be better at marketing if you post once a day, rather than twice a week. You WILL figure it all out faster if you lean in and recognise that this is a skill that requires practice, time in and attempts. The work will mould you.

That being said, there is something you can take advantage of to help you on this journey. All of us have an 'edge' – a skill that we've developed without even knowing it; a skill that has become so baked into our personalities that it's natural and normal to us now. You will even use it today. For me, growing up as a military kid and moving home / country every two years, then going off to boarding school had its downsides, but it also gave me something I will value and leverage forever. I am good with people.

I am very quick at reading people. I know people. Sometimes I feel like I can read minds. I know how people are feeling, what they're not telling me, where I need to push, and where I need to encourage more gently. I learnt this from having to fit in and make friends over and over and over again. I learnt this as a child, in a natural way, without books and psychology and hacks. It's became part of who I am, and then I built on it with books, psychology, training, and hours in coaching and helping.

Using this little bit of magic, I can find the crux of an offer, I can build honest relationships quickly, I can position the value people want. I can sell.

In the coming weeks, I want you to reflect on this concept and ask: What is my little bit of magic? What skill or ability have I developed that I can lean on and use in my business, to help me add value, to make deals, to sell?

We all have something. You have something, I promise you. So what is it? And how can you use it more? Start looking.

Meanwhile, this might help as a reminder of what's important when it comes to selling at this level. In this week's instalment, I'm showing you the three places where the sale happens. What I'm about to share with you is known to six figure business owners who continue to sell and grow. If you can shift your mindset to master this approach, you can sell and sell, build and build, and never have to worry about where your next sale will come from.

Enjoy.

Lisa