Years ago, Michelle Lo Horton reached out to me after losing her biggest client. Payroll pressure. Nervous system in survival mode. A business that looked stable from the outside but felt shaky within.

Today, she has shut down her nine-year agency, moved to New York, and rebuilt from scratch around a single conviction: storytelling isn’t branding fluff. It’s business infrastructure.

In this episode, we unpack her reinvention and the birth of Story ARC — built on the ARC framework: Audience Relationship Capital.

ARC rests on three pillars: familiarity, memory, and intent. If people know you but don’t remember you, you don’t convert. If they remember you but don’t trust you, they don’t buy. Storytelling, done right, builds all three.

We talk about why virality without depth is wasted, how AI content is eroding trust, why founder-led brands outperform faceless ones, and why growth lives on the other side of cringe.

This episode lives where bold pivots, business growth, and the future of marketing collide.

Explore Michelle’s work at https://thestoryarc.io/

Follow her on Instagram at https://www.instagram.com/michellelohorton/

If you care about reinvention, revenue, and building trust in a noisy world, press play.

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Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

Overthinking doesn’t look lazy. It looks responsible. Strategic. “Still refining.”

In this Chinese New Year episode, we call out the polite lie of productivity that keeps capable people stuck in preparation mode while the market moves on without them. If you’ve been busy but not bold… planning but not shipping… polishing but not launching… this one’s for you.

We’ve shed the old skin.

Now the gate is open.

This year rewards clarity, decisiveness, and speed. The window of opportunity is real but it won’t wait for you to feel ready.

In this episode, we break down:

• Why overthinking is protection disguised as strategy
• The hidden operational and financial cost of “not yet”
• How to separate your identity from your output
• The builder vs building reframe
• Two calibrations for a high-momentum year: aim first, then run
• Practical ways to shorten your decision cycle and ship at 80%

If you want faster learning velocity, sharper aim, and the courage to move before you feel perfectly prepared… press play.

You are the builder.

Not the building.

Let’s build. 🐎🔥

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Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

Most of us assume we’re in charge of our lives.

But when we slow down and look closely, we might notice how often our decisions, emotions, and direction are quietly shaped by other people’s opinions, reactions, expectations, or even their confusion.

In this episode, we explore the idea of personal sovereignty and why so many capable, self-aware people still feel stuck, reactive, or strangely drained.

We talk about:

• What personal sovereignty actually means in real life (not the fluffy version)
• How we unknowingly give our power away by trying to be well-liked or understood
• Why having a strong centre and a strong spine matters more than being right
• How radical honesty and staying rooted in our lived experience help us stay steady when other people don’t make sense
• Practical ways to reclaim our centre when we feel knocked off balance

If we’ve ever found ourselves overthinking other people’s behaviour, doubting ourselves too quickly, or feeling like life is happening to us instead of from us, this conversation will resonate.

Because personal sovereignty isn’t about controlling other people. It’s about not being destabilised by them.

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Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

This episode marks the beginning of a new era. In it, I share what’s been quietly rearranging itself over the past two years. The endings, the pause, the identity shifts, and the deeper operating principles now guiding my life and work.

I talk about:

•why I chose to let go of LITO Academy

•what radical personal sovereignty looks like in practice

•the decision to step back into authorship and change my handle to DannyBunny.co

•the re-crowning of LITO as Living In True Ownership

•new expressions of this work, including In Your Pocket, The Circle, and the platform I’m co-building, Hopper

•and why music has become an essential part of how I stay alive and aligned

This isn’t an announcement episode in the usual sense. It’s a naming of a season. A return to centre. An invitation to stand in right relationship with the work we create, and with ourselves.

If you’ve been sensing a shift in your own life, this one’s for you.

------

Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

As this year comes to a close, I’m sitting with gratitude, tenderness, and the quiet feeling of still becoming. This episode is a gentle year-end reflection on moving through seasons, sitting in the void, and learning that letting go isn’t always easy, not because we don’t want relief, but because holding on can feel safer than the unknown.

If you’re ending this year in reflection, transition, or quiet recalibration, I hope this meets you where you are.

------

Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

This week’s episode is a special one. A year-end music circle, a heart-on-sleeve catch-up, and a soft landing place after a whirlwind 2025.

Dan is joined by two of his favourite humans — "Dajie" (Joanna) and Kenji — for a cosy, nostalgic, reflective episode layered with laughter, stories, and honest conversation… all woven between original songs and brand-new arrangements of classic Canto, Mando, and J-pop tracks.

It’s part radio show, part campfire chat, part emotional debrief of a year that stretched, shaped, softened, and strengthened us.

Together, we talk about:

• the things we survived

• the things we loved

• the people who held us

• the lessons that kept repeating

• and the versions of ourselves we’re slowly becoming

This episode feels like sitting with friends in a warm living room with music playing, hearts open, nothing to prove, everything to feel.

If you’ve had a bridge year… a healing year… a messy, magical, surprising year… this one’s for you.

Press play, pour a drink, and come hang out with us.

------

Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

Why do people hold back on their vision? Why do many people delay going after their desires? What’s the difference between Wanting vs. Committing?

Newsflash: ““Wanting” alone is easy. It doesn’t take any effort. And it does jack shit in producing results.

Find out how you can enhance your level of commitment and manifest your dreams.

------

Come say hi 👋

📍 instagram.com/dannybunny.co

🌐 www.dannybunny.co

✨ Letters from the Universe

28 days. 28 love notes. Daily cosmic nudges to stir your soul.

👉 https://lito.kit.com/letters

📖 Dear Dan: 80 Questions

The ultimate guide to life, business, money, and relationships.

It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

🧠 How to Feel Better (No Matter What)

A 2-hour workshop that’s changed hundreds of lives.

Learn how to blow your own mind and feel better, fast.

👉 https://lito.academy/howtofeelbetter/

🚀 BYOB – Be Your Own Boss

Build a real online business without burning out or selling your soul.

For creatives, coaches & curious humans ready for more sovereignty.

👉 https://dannybunny.co/byob

🎓 Supercoach Academy

Become a certified coach and build a thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

🥕 Carrots for the Soul

Free Human Design charts, masterclasses, mindset guides & soul snacks.

👉 https://dannybunny.co/carrots

🎶 Listen to my music

👉 YouTube

👉 Spotify

Hosted on Acast. See acast.com/privacy for more information.

Hey Xiaomaos, here’s a little Christmas gift from my heart to yours.

This is my cover of “Christmas Eve” (クリスマス・イブ) originally written and performed by the legendary Tatsuro Yamashita (山下達郎). His music has shaped so much of what Christmas feels like, and this is my tiny tribute to his magic. I’ve been playing a lot in the world of music arrangement and production lately, and giving this classic a new life has been pure joy. It’s wild how a familiar melody can carry the same soul yet feel completely reborn with a new voice.

Honestly… that’s exactly how I feel about this season of my life too.

I’ve been thinking a lot about reinvention. How we can keep the heart of who we are while shedding the version that no longer fits. How endings can be beginnings in disguise. How creativity is this infinite well we get to drink from again and again.

This song is the first taste of an upcoming 7-track Christmas EP. Every track is a reinvention of a classic. Every one carries a little farewell, a little thank you, and a whole lot of love for the community that’s been with me through all the chapters.

So here’s the lead single

A soft lantern in the December night

A tiny warm hug set to music

And a small reminder that reinvention is a gift we’re allowed to give ourselves anytime.

I can’t wait to share the full EP with you soon.

Merry Christmas, my Xiaomaos.

-------

Come say hi!

📍instagram.com/litolabs

🌐 www.dannybunny.co

🌐 https://litolabs.com/

-------

28 days. 28 love notes. Daily cosmic nudges that’ll stir your soul.

👉 https://lito.kit.com/letters

-------

The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

-------

Learn how to feel better no matter what your problem is. This workshop has changed hundreds of lives. We show you how you can blow your own mind and improve your life in 2 hours.

👉 https://lito.academy/howtofeelbetter/

-------

Join the self-development disco. Group coaching, masterclasses, and an amazing AF community.

👉 lito.academy

-------

Become a certified coach and start thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

-------

Free Human Design charts, masterclasses, mindset guides & more soul snacks.

👉 https://dannybunny.co/carrots

Hosted on Acast. See acast.com/privacy for more information.

This episode is your official permission slip to stop being scared of money and start flirting with it properly. We’re talking about your money drama, your money shame, your “don’t-look-at-my-bank-app” anxiety, and every little story you’ve inherited about why wanting more is “too much.” Spoiler: it’s all nonsense.

I break down what financial freedom really means (hint: it’s not living like a monk just to feel safe), why the “save harder, suffer more” strategy is outdated, and how to flip into “I’ll make the money for this” energy instead of cutting your joy into tiny pieces. I also spill the tea on my own messy money era, the chaos I had to unlearn, and how I stopped making money only to immediately yeet it away.

We’re talking lifestyle creep, money wounds, earning power, investing in yourself like the main character, and why coaching is one of the sassiest, smartest ways to create money on demand.

If money makes you nervous, guilty, or a little bit “eww,” get ready, this episode will snatch your edges, hug your inner child, and give you the pep talk your bank account has been begging for.

And if this episode has you thinking, “Okay… I want more of this. I want more freedom, more options, more agency, and I want to build something that’s mine,” then hello, BYOB is literally built for you.

The next round of my signature course, Be Your Own Boss, is coming soon. If you’re done waiting for permission and ready to build a business that gives you financial freedom and life freedom, jump on the waitlist. Your future boss-self will thank you.

https://dannybunny.co/byob

-------

Come say hi!

📍instagram.com/litolabs

🌐 www.dannybunny.co

🌐 https://litolabs.com/

-------

28 days. 28 love notes. Daily cosmic nudges that’ll stir your soul.

👉 https://lito.kit.com/letters

-------

The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

-------

Learn how to feel better no matter what your problem is. This workshop has changed hundreds of lives. We show you how you can blow your own mind and improve your life in 2 hours.

👉 https://lito.academy/howtofeelbetter/

-------

Join the self-development disco. Group coaching, masterclasses, and an amazing AF community.

👉 lito.academy

-------

Become a certified coach and start thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

-------

Free Human Design charts, masterclasses, mindset guides & more soul snacks.

👉 https://dannybunny.co/carrots

Hosted on Acast. See acast.com/privacy for more information.

Feeling stuck, scared, or “not ready yet”? You’re not alone. In this episode, I walk you through the biggest mindset traps that keep entrepreneurs small. From perfectionism and imposter syndrome to comparison and fear of pivoting.

If you’ve been waiting for the perfect timing, this is your sign: readiness is a lie. Clarity comes after the leap, not before.

Tune in, take notes, and let’s get you out of your own damn way.

-------

Come say hi!

📍instagram.com/litolabs

🌐 www.dannybunny.co

🌐 https://litolabs.com/

-------

28 days. 28 love notes. Daily cosmic nudges that’ll stir your soul.

👉 https://lito.kit.com/letters

-------

The ultimate guide to life, business, money, and relationships. It’s free. It’s fierce. It’s fabulous.

👉 https://dannybunny.co/deardan

-------

Learn how to feel better no matter what your problem is. This workshop has changed hundreds of lives. We show you how you can blow your own mind and improve your life in 2 hours.

👉 https://lito.academy/howtofeelbetter/

-------

Join the self-development disco. Group coaching, masterclasses, and an amazing AF community.

👉 lito.academy

-------

Become a certified coach and start thriving coaching business in 12 weeks.

👉 https://dannybunny.co/supercoach-academy

-------

Free Human Design charts, masterclasses, mindset guides & more soul snacks.

👉 https://dannybunny.co/carrots

Hosted on Acast. See acast.com/privacy for more information.