Why do so many people consider themselves an expert in communication? Is it an art or is it a profession?

Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to lobby?

A mastery of words is an essential part of what we do in communications. We simply must be able to write clearly and concisely and construct a coherent and clear message. However, have we as a profession lost the ability to write? All these critical little questions - any many more - will be discussed on The Little Questions podcast from Apella Advisors. Make sure you follow the podcast in your app of choice so you don't miss future episodes. We'd also love to know your thoughts. Email us; [email protected]

Apella is a distinctive advisory firm established to help clients achieve their long term goals and look to the future with confidence.We are a senior team with a powerful combination of broad in-house and consultancy experience of advising clients with complex communications needs. We are independent advisors utilising a partnership approach which enables us to meet the changing demands of the market and better serve our clients.

The Little Questions podcast is presented by Jenny Scott, Matt Young and Andrew Brown.

Apella founder partner Jenny Scott is a former Executive Director of Communications at the Bank of England and co-lead for Bank wide strategy. Advisor to the Governor, sat on the Bank's executive committee and risk committee. Formerly economics and politics correspondent for the BBC and presenter of the Daily Politics. Trustee of Pro Bono Economics.

Matt Young is also an Apella founder partner with 25 years of experience across in Corporate Affairs. He was corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing [email protected]

This podcast was produced by the www.thepodcastcoach.co.uk