Gordon & Corey rate 10 things in the news on whether they'll affect advertisers or whether they're just hyped-up headlines. This episode also features an interview with a local ad-buyer who really knows her marketing stuff. She offers her assessment of which media she'd buy today, and which she'd avoid like the plague. (Caution: very few make the "buy" list.) Stay in the loop with all things Borrell when you join our Research

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Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining, and an Interview with Jesse McCambridge, Cox Media Group's Senior Director of Digital Sales.

In this episode, the hosts offer their theories on why radio has suddenly awakened to the Internet. They also discuss a sudden downward adjustment on how much digital advertising local media companies are selling. The spotlight interview is with the head of digital sales for Cox Media Group, a company that consistently ranks as a top shareholder of digital revenue in its TV, radio, and newspaper markets. Stay in the loop with all things Borrell when you join our Research

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Episode 2: Where 80% of Social Media 'Likes' Come From, Newspaper Megamerger, & Why Email is So Powerful

In this episode, the hosts discuss a rumored newspaper megamerger, emergence of social media as the most-popular advertising medium of all, and why the vast majority of advertisers handle their own email -- and fumble doing so. The podcast features an interview with Site Impact's Brandon Rosen, who offers his observations on why email is so powerful, yet so underutilized. As usual, it's chock full of great research tidbits and a lively give-and-take between Corey and Gordon. Stay in the loop with all things Borrell when you join our Research

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In Episode 1, Gordon & Corey get frank about the fate of newspapers, point out some vagaries in how advertising is tracked, and take a critical look at whether podcasting is just another hyped digital toy. The podcast discussion features an interview with longtime radio-executive-turned-podcast-guru Steve Goldstein of Amplifi Media. Stay in the loop with all things Borrell when you join our Research

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As always, thank you for listening. If you like the episode, leave us a

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