The Local Memo

The Local Memo

Download on the App Store

The Local Memo episodes

  • The Local Memo - April 17, 2023

    In this week’s update, learn about Google’s new AI-based search engine; more of Google’s AI initiatives including image generation and a Chrome chatbot; Twitter’s launch of paid verification for businesses; Montana’s vote to ban TikTok; Google’s throttling of Local Packs; and the success story of SpamBrain.

    6 min
  • The Local Memo - April 10, 2023

    In this week’s update, learn about Meta’s generative AI tools; Google’s new Asian-Owned and Latino-Owned attributes; Google’s most recent local interface experiments; asking quality raters to assess chatbot responses; the move toward integration of Bard in search; Bard’s incorporation of PaLM; and the growing popularity of retail apps.

    6 min
  • The Local Memo - April 3, 2023

    In this week’s update, learn about Google’s fight against fake content in local; AI-generated Google reviews; Italy’s ban of ChatGPT; Twitter’s now public ranking algorithm; Google’s restructuring to emphasize Bard development; and generative AI reaching the public in Gmail and Docs.

    7 min
  • The Local Memo - March 27, 2023

    In this week’s update, learn about Local Search Ranking Factors 2023; mixed reviews for Google’s Bard chatbot; ChatGPT’s launch of plugin support; image generation in Bing Chat; Google’s new restaurant menu options; and a preview of generative AI in Gmail and Google Messages.

    7 min
  • The Local Memo - March 20, 2023

    In this week’s update, learn about generative AI in Google Workspace; the release of GPT-4; the U.S. launch of Meta Verified; threats to TikTok’s U.S. presence; Google’s “Not Visible” bug; and the rollout of the Google March update.

    7 min
  • The Local Memo - March 13, 2023

    In this week’s update, learn about the imminent launch of GPT-4; ChatGPT for local SEO; Google Maps’ new content guidelines; reasons Google might reject a photo update; recommended dishes in reviews; Google’s updated desktop interface; 70 new business types in Local Service Ads; GBP products in Google Shopping; and Meta’s Twitter-like project.

    8 min
  • The Local Memo - March 06, 2023

    In this week’s update, learn about optimizing content for Bing AI; Google’s update to Profile Strength in GBP; a spike in fake review attacks; guidelines for multi-location Google Posts; Meta’s AR/VR and AI initiatives; and why local businesses need “shelfies.”

    7 min
  • The Local Memo - February 27, 2023

    In this week’s update, learn about research showing more consumers are looking to social for search needs; service attributes as a ranking factor; ChatGPT prompts for SEO; third-party reviews and organic ranking; the share of Google search on Apple devices; the massive cost of Bard AI; the impact of continuous scroll on search traffic; Bing AI’s mobile launch; and Meta’s new paid verification feature.

    7 min
  • The Local Memo - February 21, 2023

    In this week’s update, learn about Microsoft’s increased API costs; positive reviews for the New Bing; limitations on Bing chatbot usage; strange experiences with the Bing chatbot; GBP’s launch of profile strength and other new icons; Google’s crowdsourced approach to improving its Bard AI; local search trends for 2023; and Roku’s partnership with DoorDash.

    7 min
  • The Local Memo - February 13, 2023

    In this week’s update, learn about Bing’s new ChatGPT integration; Google’s competitive AI tool, Bard; Google’s updates to Lens, Maps, and Translate; Twitter’s outage and longer tweets for subscribers; Google’s removal of special characters from business names; and Meta’s big investment in the metaverse.

    7 min

About The Local Memo

From the publisher's feed

SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at…