The Local Memo

In this week’s update, learn about ChatGPT’s growth and AI integrations from Bing and Google; a milestone in online retail; Yelp’s latest Trust & Safety Report; the imminent switch to Google Analytics 4; the inadvertent removal of Local Guide reviews; and Twitter’s move to shut down free API access.

In this week’s update, learn about Microsoft’s investment in ChatGPT; how AI helps Facebook boost usage; Apple’s search engine; the rise of influencer marketing; Google’s expanded vehicle listings; and a new DOJ lawsuit against Google.

In this week’s update, learn about Google’s layoffs and pivot towards AI; Twitter’s “For You” tab and Community Notes expansion; a ruling in India that may force Google to make room for app competitors; Google’s new explanation of UGC restrictions in Maps; a survey showing consumer frustrations with mobile shopping; and the demise of Google Post Insights.

In this week’s update, learn about Apple’s launch of Apple Business Connect; ChatGPT’s lack of local SEO knowledge; changes to GBP product lists; the state of location intelligence; academic research showing the value of online presence; and Google’s stance on automated content.

In this week’s update, learn about search engines utilizing ChatGPT; the impact of AI on SEO; the ranking impact and ordering logic of Google reviews; the slow rollout of Google’s latest updates; a retrospective of 2022’s algorithm updates; and an EU fine against Facebook.

In this week’s post, learn about big tech’s new mapping initiative; Twitter’s ban on links to other social media platforms; Google’s updated E-E-A-T guidelines; a new service-oriented version of the local finder; Google’s Visual Elements Gallery; and a prompt to add videos to Google Maps reviews.

In this week’s update, learn about the merger of the Waze team with Google Maps; the impact of the October spam update on location pages; Google’s disclaimer for third-party links; Twitter’s paid verification relaunch; Mike Blumenthal’s update on Google’s review filter; and continuous scroll on desktop.

In this week’s update, learn about a new Black Friday spending record; SOCi’s study showing the influence of reviews on conversion; Yelp’s survey on reviews and consumer trust; Google’s lawsuit against a business guaranteeing page one rankings; a new GBP feature showing time to edit approval; and the impressive launch of OpenAI’s ChatGPT.

In this week’s update, learn about Google’s new guide to search ranking systems; suggested service areas for SABs; how to deal with missing reviews; Twitter’s feature plans; removing Zocdoc from business profiles; and more experiments with business profile layout.

In this week’s update, learn about Google’s new multisearch “near me” feature; consumer preferences for national brands during inflation; scammers impersonating business owners on Google; a new survey that finds 96% of consumers read reviews; Google’s updated photo layouts; and Twitter’s continued collapse.