The Local Memo

In this week’s update, learn about which kinds of businesses are eligible for Google Business Profiles; the modest impact of the Helpful Content Update; increases in brand app adoption; Facebook’s shuttering of Neighborhoods; surprising stats on Facebook popularity with Gen Z; and the normalization of Local Pack Headers.

In this week’s update, learn about Meta as a destination for shopping; the rollout of Google’s Helpful Content Update; TikTok’s experimental “Nearby” feed; Nextdoor’s 2022 Neighborhood Favorites; photo captions in GBP; and the reach of Instagram Reels.

In this week’s update, learn about Google’s new helpful content update; the features of local pack headers; the best times to post on social media; the impact of products on local ranking; new Reels features on Instagram and Facebook; and a recent spate of Google Post removals.

In this week’s update, learn about a change to the GBP dashboard for multi-location users; how Instagram selects Recommended Posts; Google’s new ability to auto-populate restaurant menus; the consumer demand for business messaging; a major Google outage; and a new disclaimer on Google reviews.

In this week’s update, learn about Twitter’s listings-like Location Spotlight; Google’s new attribute for Asian-owned businesses; a help doc update regarding Google Posts; the shutdown of Live Shopping on Facebook; a guide to GBP conversion factors; and Yelp’s new discovery-based interface.

In this week’s update, learn about Instagram’s searchable map; another extension for third-party cookies in Chrome; an FAQ option in Google Messages; Google Business Profile changes and updates; new features and experiments in Google Maps; and Google’s decision to shut down reviews for reproductive clinics.

In this week’s update, learn about the popularity of social platforms for search amongst younger users; increased reliance of consumers on trustworthy reviews; Google’s shutdown of the GMB app; multiple user profiles on Facebook; Google Maps routing for electric vehicles; and creating the most engaging social media posts.

In this week’s update, learn about Google’s new algorithm tracking page; how to become a Yelp Elite reviewer; how to market your business on TikTok; Musk’s attempt to back out of the Twitter deal; a bug causing Google listings to disappear; and a guide to Google justifications.

In this week’s update, learn about Google’s new review carousels and photo-first profiles; Google’s decision to automatically delete visits to abortion clinics; a guide to Twitter’s ranking factors; identity filters in Google Shopping; how brands can best engage on social issues; and an inflation-based spike in grocery store app usage.

In this week’s update, learn about Local Cards as a potential replacement for the 3-Pack; Google’s new “LGBTQ+ owned” attribute; the Musk team’s request for more Twitter data; the impact of page speed on local search performance; Google’s latest statement on keywords in domains; and consumer sentiment on ad personalization.