The Local Memo

In this week’s update, learn about Google’s self-updating Maps technology; product listings as a ranking factor; showcased offer posts in business profiles; Google’s new multisearch feature; newly prominent recycling attributes; and TikTok’s colossal growth.

In this week’s update, learn about Google’s latest local algorithm update; a study showing consumer trust in reviews has eroded even as usage grows; Meta’s upcoming conference on messaging for businesses; an antitrust investigation targeting Google Maps; Yelp’s new partnership with a health inspection data company; and how to remove a closed business from Google.

In this week’s update, learn about Google’s efforts to combat fraudulent user content; new appointment booking options for healthcare providers; EU regulations targeting big tech; tips from Yelp on using reviews to improve your business; Meta’s report on the state of small businesses globally; and product photos in local search results.

In this week’s update, learn about the sunsetting of Universal Analytics; Snapchat’s new Custom Landmarkers; Meta’s lawsuit against a fake reviews company; Google’s Ukraine relief attributes; visual SEO for local businesses; and several other recent Google news items.

In this week’s update, learn about a lawsuit targeting Google’s food ordering tools; attributes in the GBP Search interface; trends shaping social commerce; Yelp’s broad reach in the automotive space; E.A.T. for local businesses; and the new Local SEO Blackbelt Quiz.

In this week’s update, learn about Uber’s new local search feature; Meta’s latest Widely Viewed Content report; more “Confirmed by” flags in Google profiles; the real impact of the Vicinity Update; temporary suspension of reviews for businesses in Russia; and local SEO challenges for franchise businesses.

In this week’s update, learn about Google’s new interactive map; the return of appointment links; a “confirmed by the business” flag in Google profiles; the impact of Core Web Vitals in local search; keywords optimization in Google profiles; and benchmarks for brand engagement on social platforms.

In this week’s update, learn about the rise of Uber Eats; Google’s new calls API; the removal of appointment links from Google profiles; newly prominent Q&A excerpts in Maps; Meta’s recommendations to advertisers; and the history of review distribution on Yelp.

In this week’s update, read about global social media trends as detailed in a new report; the nuts and bolts of Google’s “Updates from Customers”; Google’s fight against “anti-tech” legislation; a rise in popularity for automated customer support; Apple’s autonomous driving technology; and Yelp’s efforts to combat misinformation.

In this week’s update, learn about Yelp’s new report on consumer sentiment and business recovery; Google’s post explaining its review moderation process; a guide to UTM tagging for multi-location brands; an update on the FTC’s fight against misleading reviews; Facebook’s Valentine’s Day tips for retailers; and a radius-based ranking strategy.