The Local Memo

In this week’s update, learn about the FTC’s new penalties and guidelines for misleading reviews; Google’s GMB Facebook page debacle; “Updates from Customers” in Google profiles; Google’s new plan for replacing third-party cookies; Meta’s powerful supercomputer; and the addition of food ordering to GBP Performance metrics.

In this week’s update, learn about a business in El Paso literally called “Dentist Near Me”; the increasing concerns of social media users over privacy; a poll suggesting the Vicinity Update hit multi-location businesses the hardest; Google’s new GBP overlay in Search; and the purchase behavior of social media users.

In this week’s update, learn about the rapid growth of social commerce; new local features on mobile including Local Guide tags and carousels; the role of citations in local ranking; preparing for retail in the metaverse; new restrictions for Google Business Profile owners and managers; and the social media statistics marketers need for 2022.

In this week’s update, learn about Bing’s new Travel Guide; Google’s car inventory in local results; Apple’s embeddable maps; Apple Maps ratings in the wild; and DuckDuckGo’s growth to 100 million daily searches.

In this week’s update, learn about TikTok’s achievement as the most popular domain of 2021; Google’s new “Mark as Special” feature for products; a compendium of local search stats; how to diagnose a drop in local ranking; Facebook’s imminent ad targeting changes; and the continued growth of food delivery apps.

In this week’s update, learn about Google’s November local search update; a spike in filtered Google reviews; a new video verification option for Google Business Profiles; TikTok’s restaurant chain concept; a dock button for Google Maps; and a global view of mobile phone usage.

In this week’s update, learn about Google’s new local pack design on desktop; Google posts enabled at long last for hotels; Yelp’s most popular search filters; Bing’s new local product search capability; location sharing and Area Busyness in Google Maps; and a possible local search algorithm update.

In this week’s update, learn about ranking volatility due to the product reviews update; Twitter’s ban on sharing images of private individuals; new GBP and search features for healthcare; a checklist for Yelp profiles; a roundup of current GBP issues; and a guide to Instagram for local businesses.

In this week’s update, learn about Google’s new help documentation on reviews; Instagram’s TikTok transition; a medical category bug in Google profiles; mixed awareness of GMB’s new name; business opportunities in the metaverse; and Apple’s new focus on local.

featuring Justina Nguyen, Strategic Partner Manager on Meta's Messaging Developer Partner Team

In this week’s update, learn about consumer trends for the holidays; Facebook’s new data on emerging technology and commerce; several new Google Maps updates; Twitter and Search Engine Land discontinuing AMP; the November 2021 Core Update; and Snapchat’s new Snap Map “Layers.”