The Local Memo

In this week’s update, learn about the top 1,000 Google keywords; Meta’s plans to remake the Facebook feed; what The North Face gets right in localized marketing; a new profile strength widget in GBP; local packs are hidden under a new “Locations” tab; and John Oliver’s take on big tech monopolies.

In this week’s update, learn about the growth of social media marketing in 2022; new Apple Maps features; the pandemic impact on social communication; the transformation of brand loyalty; widespread removal of Google reviews; and Snapchat’s new restaurant recommendations.

In this week’s update, learn about the impact of the May 2022 Core Update; the rumor that Apple will announce a search engine; Messenger’s new Calls tab; the uses of Open Graph meta tags; the temporary suspension of product editing in GBP; and the launch of Google’s Topics API test.

In this week’s update, learn about justifications in Google Maps; tips for promoting your local business on Instagram; usage growth in messaging apps; UGC as a ranking factor; the top five Google Business Profile questions; and how to get images in local organic SERPs.

In this week’s update, learn about Meta’s new proactive messaging; Yelp’s new request a call feature; the passing of SEO legend Bill Slawksi; a decline in the effectiveness of “near me” optimization; the key platforms for social listening; and Meta’s efforts to create a safe environment for users and businesses.

In this week’s update, learn about new visual search features announced at Google I/O; Google’s aggressive review filtering and what to do about it; Meta’s push to bring short-form video to news; TikTok’s partnership with Foursquare; Google’s push for inclusive images; and a new feature showcasing questions in Google profiles.

In this week’s update, learn about Google’s new guidelines for virtual restaurants; Facebook’s removal of location tracking features; a new flag for non-existent businesses; Yelp tactics for sharing positive reviews; Google’s many uses of machine learning in search; and Instagram’s new full-screen home feed.

In this week’s update, learn about Twitter’s change of ownership; the uncertain status of Google Business Profile Manager; Google’s move to sunset Brand Accounts; new explainer videos for editing Business Profiles and ranking in local search; the demographics of online reviews; and the non-business sources of Google listing changes.

In this week’s update, learn about social media trends as revealed in a new billion-post study; images as a conversion factor in local search; getting started with Google product listings; how to build engaged online communities; the lack of correlation between hashtags and Instagram reach; and LinkedIn’s losing battle against web scraping.

In this week’s update, learn about Yelp’s eco-friendly business attributes; Google’s migration tool for GA4; the state of local search in 2022; new product search options in the Local Finder; how Google uses Vision AI in local; and Meta’s ten-year plan for the Metaverse.