The Localization Podcast

The Localization Podcast

By Localization AcademyBusinessManagement
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The Localization Podcast episodes

  • On Sailing & Annoying LSPs - Jan Hinrichs From LocLunch #38 pt. 2

    In this episode, you'll get to meet Jan Hinrichs - the founder & CEO of Beluga and LocLunch. This is part 2 of our interview where things got a bit more personal.

    We talked about sailing, entrepreneurship, competition, annoying LSPs, corporations.

    If you want to see our beautiful talking heads, head to YouTube https://youtu.be/8bSpyoZv6zk

    Thank you for listening and enjoy :)

    1 hr 22 min
  • What Is LocLunch - Jan Hinrichs From Beluga #38 pt. 1

    Have you noticed a lot of salad bowls on LinkedIn recently? That's probably LocLunch. What exactly is it? If you're a newbie like me, learn more about the community in this episode.

    I got to talk to Jan Hinrichs, the founder of LocLunch. We split the 2.5-hour long interview into 2 parts, in this one you can learn the following:

    • How LocLunch started 
    • What makes a good ambassador 
    • How to get rid of a bad ambassador 😁 
    • The key to growing communities 
    • What happened to LocBurgers 
    • Is LocLunch for introverts 
    • How to "Change your life with LocLunch" 
    • The future of LocLunch
    • This is episode 38 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Jan Hinrichs.

      If you want to see our beautiful talking heads, head to YouTube https://youtu.be/lwZyLdT7kxc

      Thank you for listening and enjoy :)

      1 hr 15 min
    • How To Become Global Brand Champion - Javi Díaz From Acclaro #37

      Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one.

      Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out:

      • The origins of Global Brand Champion
      • A new take on the sales process
      • Why are quotas your biggest enemy
      • How to use LinkedIn to stand out
      • Does personality matter
      • How to develop your EQ
      • Dealing with rejection
      • Learn to... pick up girls?!
      • This is episode 37 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Javier Díaz Fernández-Carvajal.

        If you want to see our beautiful talking heads, head to YouTube https://youtu.be/_IaZFgsa5SU

        Thank you for listening and enjoy :)

        1 hr 16 min
      • Welcome To The World Of BiDi Localization - Gilad Almosnino #36

        This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo.

        In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you:

        ▪ Why you need a robust and inclusive design

        ▪ The problems of mirroring UI
        ▪ Going against the rules to make Windows better
        ▪ Why MS, Google, FB, and Apple gave up BiDi users
        ▪ What's wrong with Unicode's BiDi algorithm
        ▪ Why customers don't have the power to change things
        ▪ Human Design System
        ▪ How to... bribe people?!

        This is episode 36 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gilad Almosnino.

        If you want to see our beautiful talking heads, head to YouTube https://youtu.be/K3R6W20s29M

        Thank you for listening and enjoy :)

        1 hr 31 min
      • Localization News: The Ideal TMS, The Future Of OCR #7

        Localization News is here to talk about: What is a (TMS) Translation Management System • Still a Hassle for Translation Project Managers, But OCR Is Improving.

        This is the "tech edition" of our show and these guys don't even need articles. Oksana and Beat ended up brainstorming on the ideal TMS and how we can efficiently convert books into digital. Wow! PS: Oksana will fix her camera next time ^^

        Localization News was brought to you by Oksana Tkach (Metamova), Beat Stabuer (Globalme), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

        Sources:

        • Mars Translation blog - https://www.marstranslation.com/blog/what-is-a-tms-translation-management-system
        • Slator - https://slator.com/technology/still-a-hassle-for-translation-project-managers-but-ocr-is-improving/
        • Thank you for listening and enjoy :)

          1 hr 28 min
        • The Big and Small Picture of Project Management - Gaya Saghatelyan From HubSpot #35

          This is one of the most practical interviews on localization project management. I got a chance to speak with Gaya Saghatelyan on the intricacies of managing projects at Hubspot.

          We talked about the big AND the small picture of project management. You have to understand both if you want to be relevant in the future. We invite you to learn about:

          ▪ Hubspot localization program

          ▪ What's a "flywheel" and how does localization fit in
          ▪ Scheduling, WBS, and budgets
          ▪ What's the biggest contribution you can bring in
          ▪ How to manage relationships as a PM
          ▪ Planning vs improvisation
          ▪ The benefits of JIRA
          ▪ Why you need to overcommunicate
          ▪ Overwhelmed by... El Diablo?!

          This is episode 35 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Gaya Saghatelyan.

          If you want to see our beautiful talking heads, head to YouTube https://youtu.be/YLpUiBOMiuM

          Thank you for listening and enjoy :)

          1 hr 53 min
        • Localization News: How To Select LSP, Multi-Market Initiative, COVID Translation Challenge #6

          Localization News is here to report on: How to select a good localization service provider • Why we should be referring to localization as "multi-market" • COVID is the greatest translation challenge... ever!

          This episode gave birth to Multi-Market Avengers. We shall save the world through the power of translation.

          Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat about what's going on in our industry.

          Sources:

          • born to be global - https://borntobeglobal.com/2020/08/13/why-we-need-to-talk-about-multi-market/
          • WIRED - https://www.wired.com/story/covid-language-translation-problem/amp
          • Thank you for listening and enjoy :)

            1 hr 42 min
          • Creating A Market For Ukrainian - Tetiana Cherednychok From SBT Localization #34

            SBT Localization is on a mission to save the Ukrainian language. This group of volunteers got into game localization to promote their language in games. And they're hoping to create a market for Ukrainian localization.

            I spoke with Tetiana Cherednychok from SBT Localization. In this video, you'll find out:

            ▪ Why SBT Localization started with games

            ▪ Finding opportunities for localization
            ▪ How to recruit more volunteers
            ▪ Is translation a valid career in Ukraine
            ▪ Interacting with the community
            ▪ Why email notifications ruin your day
            ▪ Obsessed with... dark elves?!

            This is episode 34 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Tetiana Cherednychok.

            If you want to see our beautiful talking heads, head to YouTube https://youtu.be/E59k7Q4MGu4

            Thank you for listening and enjoy :)

            1 hr
          • How To Manage Linguistic Quality - Sankeshwari Deo From Autodesk #33

            "You want the quality to be evaluated from the look and feel of it, not a score of 1 to 10". I thought this was a fresh approach to quality management. But how exactly does it work?

            I went straight to the source - Sankeshwari Deo manages the linguistic quality at Autodesk. In this interview you'll learn:

            ▪ How to analyze the quality feedback

            ▪ First steps for setting up a quality program
            ▪ Dealing with country offices
            ▪ How to do RCA on quality issues
            ▪ Does self-certification work
            ▪ Quality of creative translations vs MT
            ▪ Translating 20k... in a day?!

            This is episode 33 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of voice, this time with Sankeshwari Deo.

            If you want to see our beautiful talking heads, head to YouTube https://youtu.be/C8P6kNREW0w

            Thank you for listening and enjoy :)

            1 hr 40 min
          • Localization News: Sexist Machine Translation, IKEA's Clever Mistake #5

            Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation.

            We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :)

            Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing.

            Sources:

            • The Conversation - https://theconversation.com/amp/ai-could-be-a-force-for-good-but-were-currently-heading-for-a-darker-future-124941
            • AdWeek - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/retail/did-ikea-just-make-a-huge-translation-error-or-a-hilariously-clever-ad/amp/
            • Slator - https://slator.com/academia/new-research-do-translation-equivalents-really-mean-the-same-thing/
            • Thank you for listening and enjoy :)

              1 hr 46 min

            About The Localization Podcast

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            "Once you stop learning, you start dying" - Albert Einstein.